Did you know that India makes 15 million pressure cookers each year, and TTK Prestige accounts for a staggering 5 million of them? But achieving this feat for the TTK group wasn’t easy. The success of prestige pressure cooker follows an extraordinary journey where Prestige fought off bankruptcy and rose to become a highly profitable entity. The book Disrupt and Conquer: How TTK Prestige Became A Billion Dollar Company reveals how TTK Prestige set about turning its fortunes around in stunning comebacks, time and again.
Here are 7 things that you should know about the all-time staple of the Indian kitchen – The Prestige Cooker.