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Shivaji Das Gupta is an autonomous consultant, trainer and writer with an exclusive focus on building customer-centric brands in India.
He has over two decades of experience in leading agency networks across business and strategy functions.
He has advised a wide array of clients across scale and depth, helping build winning businesses, including ITC Limited, Pepsi, Airtel, Spencer’s Retail, Tata Docomo, Tata Indicom, Taj Hotels, Domino’s Pizza, Samsonite, Mondelez, William Grant’s, Tata Motors, JK Tyre, Renault, Citroën, Strides Healthcare, Reckitt Benckiser, NIIT, Truecaller, Hike Messenger, Dr. Reddy’s OTC, Hindustan Sanitaryware, Livpure Group, Keo Karpin and Senco Gold.
He is currently a regular contributor to the Economic Times, Financial Express and Bestmediainfo.com, and earlier to the Times of India.