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Busy Women

Busy Women

Building Commerce and Culture in Middle India

Shinjini Kumar
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There are very few books on women of middle India. This is the woman who was neither the parlour Didi, nor a scion of a business family. Where did she live? What did she do? What did she buy? Where did she study? We knew little beyond the stereotype of groups of women from kitty clubs taking WoW tours and posting photographs on Facebook groups.
As a co-founder of SALT, the author, Shinjini Kumar, has helped thousands of such women start their financial independence journey. Through multiple meetings across multiple cities, Shinjini has captured the unique stories of these very ‘Middle India’ women, witnessing how they have risen despite their archaic marriage and family structures behind the modern living rooms with Apple and Google television sets and Pinterest inspired gardens.
With a writing style that is accessible and fun, Busy Women is an inspirational read on the little green shoots of independence nestled within the ossified joint family structures of so-called Middle India.

Imprint: Penguin Business

Published: Jan/2026

ISBN: 9780143472032

Length : 360 Pages

MRP : ₹599.00

Busy Women

Building Commerce and Culture in Middle India

Shinjini Kumar

There are very few books on women of middle India. This is the woman who was neither the parlour Didi, nor a scion of a business family. Where did she live? What did she do? What did she buy? Where did she study? We knew little beyond the stereotype of groups of women from kitty clubs taking WoW tours and posting photographs on Facebook groups.
As a co-founder of SALT, the author, Shinjini Kumar, has helped thousands of such women start their financial independence journey. Through multiple meetings across multiple cities, Shinjini has captured the unique stories of these very ‘Middle India’ women, witnessing how they have risen despite their archaic marriage and family structures behind the modern living rooms with Apple and Google television sets and Pinterest inspired gardens.
With a writing style that is accessible and fun, Busy Women is an inspirational read on the little green shoots of independence nestled within the ossified joint family structures of so-called Middle India.

Buying Options
Paperback / Hardback

Shinjini Kumar

Shinjini Kumar is the co-founder of SALT-mysaltapp, a fintech platform to track, save, invest. The mission at SALT is to close the gender gap in finance by helping more women create and manage wealth; for themselves, their families, their communities.
Prior to setting up SALT in 2021, Shinjini was Country Business Manager for the consumer bank at Citibank India for over three years. She has occupied senior leadership positions across Indian financial services, including as CEO of Paytm Payments Bank, Banking and Capital Markets Leader at PricewaterhouseCoopers and Country Compliance Officer for Bank of America Merrill Lynch. Shinjini also has a unique career trajectory, having occupied important positions at the Reserve Bank of India, where she handled Foreign Direct Investments, Currency Management and Supervision of banks and non-bank finance companies.
She is currently Non-Executive Director on the boards of Paytm Payments Bank, Baroda BNP Paribas Mutual Fund and Nium Forex Pvt Limited. She is also a member-at-large on the Executive Council of CGAP (the Consultative Group to Assist the Poor), a global partnership of more than 30 leading development organizations across the world. Shinjini has a Master’s Degree in English Literature from Delhi University and a M.A. in Public Policy from University of Texas at Austin, Texas. She is also co-founder of www.indiannovelscollective.com and her works of fiction have been published in Journal of Indian Literature, the Beacon Magazine, the Out-of-Print magazine and others.

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