One Insane Idea

Fifteen ideation techniques to spark breakthrough business ideas

Select Preferred Format

Buying Options

Paperback / Hardback

Crossword Atlantic Amazon

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.