Are you creative? Is creativity the preserve of a select few—or is it something we all possess? And is creativity the same as intelligence? Everyday Creativity explores these questions and more, drawing inspiration and insight from remarkable creators across art, science, politics, sports and even the military. From Amir Khusro to A.R. Rahman, and Leonardo da Vinci to Haruki Murakami, the book distils timeless practices that can help you unlock your own creative potential. Complementing these stories are over twenty-five proven methods of creative problem-solving—designed to move you beyond common sense and towards a more structured, powerful approach to thinking creatively.
Imprint: Penguin Business
Published: May/2026
ISBN: 9780143473718 (Hardback)
Length : 240 Pages
MRP : ₹799.00
Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. This book attempts to offer a practitioner’s perspective on how the […]
