Brief Case

How Brands Create Desire, Trust and Culture

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From Sanjay Arora, one of India’s most popular marketing voices on Instagram, comes an addictive collection of brand stories that reveal why people buy what they buy. Across forty unforgettable cases—from Bisleri, Maggi, Dettol and Parle-G to De Beers, Dyson, LEGO, Patagonia and Spotify—this book uncovers the hidden psychology, cultural codes and business decisions behind iconic wins and costly failures. Written with the pace of storytelling and the insight of four decades in the industry, it shows that great marketing is not about selling harder, but understanding humans better.