Stop Being a Bad Negotiator

The Real Rules of Influence, Power and Human Behaviour

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Every one of us negotiates—for salaries, promotions, funding, rent, power, love, respect and survival.
And yet, most of us are terrible at it.
Why? Because the world has fed us comforting nonsense about negotiation being ‘win-win’, rational and collaborative. The real world isn’t. The real negotiation happens far below the surface in the subconscious mind—in our emotions, biases, warmth, perceptions, fear, ego, status and storytelling.
Stop Being a Bad Negotiator tears apart the myths around negotiation and replaces them with practical, battle-tested insights that actually work in the real world.
Whether you are leading teams, closing sales, raising money, buying a house, managing vendors or negotiating your next salary, this book will change the way you see every conversation.
Written in a sharp, easy-to-read style with over fifty practical illustrations, business stories and popular culture references, this is not another boring theory-heavy negotiation book.
It is a survival manual for modern life.
Because in the end, you do not get what you deserve in life.
You get what you negotiate.