Damodar Mall

Damodar Mall, a lifelong retailer, started as an FMCG marketer at Unilever. He set up his first store under the Apna Bazaar co-operative’s brand in Mumbai. That start-up was the genesis of DMart. Damodar is part of the leadership at India’s largest retailer, Reliance Retail, and helped shape Smart Bazaar, JioMart and FreshPik from scratch.
Known for his insights about consumer and market behaviour in India, Damodar is generous about sharing his knowledge. SupermarketWala was his first book about the Indian shopper. Be a SupermarketWala, his second book, guides small retailers to set up supermarkets. The book has been translated into four languages.
When he is not shaping omnichannel retail ideas, Damodar helps young brands and entrepreneurs succeed. He likes to play music on his keyboard, a passion he picked up from his sons Harsh and Yash. Damodar lives in Mumbai with his IIM batchmate and wife Sangeeta, a novelist and podcaster.