Target 3 Billion

PURA—Innovative Solutions Towards Sustainable Development

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With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies but through entrepreneurship with community participation. To make his case, Dr Kalam cites the examples of individuals and institutions, in India and from across the world, who, with an entrepreneurial spirit and a burning desire to make a difference, have successfully generated and tapped into the potential of the rural masses. Fabio Luiz de Oliveira Rosa changed the face of the rural district of Palmares, Brazil, by acquiring for the farmers access to electricity and water, which effect combined with better agricultural methods led to an increase in prosperity and stemmed the migration to the cities The 123-strong Magar clan owned Magarpatta, a 430-acre plot on the outskirts of Pune, Maharashtra. In the 1990s, they organized and set up the Magarpatta city which is now home to over 35,000 residents and a working population of 65,000, and boasts of an IT park.