Publish with Us

Follow Penguin

Follow Penguinsters

Follow Penguin Swadesh

The Tribulations of Tata Finance

The Tribulations of Tata Finance

(Penguin Petit)

Harish Bhat
Select Preferred Format
Buying Options
Paperback / Hardback
Ebooks

On 12 April 2001, a ‘Shankar Sharma’ wrote a letter containing information that shook the Tata world off its steady feet. The letter brought up allegations against Tata Finance and its director, Dilip Pendse. However, the identity of ‘Shankar Sharma’ still remains unknown.

Tata Finance had a lot of hope placed in it, and seemed to be meeting these great ambitions, and Dilip Pendse was the man behind most of its success. But this was all an illusion—a great deal of filth was shrouded by grandeur and the letter became a means to unveil the gravity of the situation. Suddenly, Tata Finance, the company providing the most dependable financial guidance, was not in a position to manage its own financial goals. Unable to pay its depositors and investors, the company ran the risk of not only losing its priceless credibility, but also good credit. In such a situation, Ratan Tata had to take the reigns back into his hands.

Read on as Harish Bhat, brand custodian of the Tata Group, describes in detail how Tata dealt with this grave financial situation, ensuring that they could avoid such calamities in the future.

Imprint: Portfolio

Published: Sep/2013

Length : Pages

MRP : ₹15.00

The Tribulations of Tata Finance

(Penguin Petit)

Harish Bhat

On 12 April 2001, a ‘Shankar Sharma’ wrote a letter containing information that shook the Tata world off its steady feet. The letter brought up allegations against Tata Finance and its director, Dilip Pendse. However, the identity of ‘Shankar Sharma’ still remains unknown.

Tata Finance had a lot of hope placed in it, and seemed to be meeting these great ambitions, and Dilip Pendse was the man behind most of its success. But this was all an illusion—a great deal of filth was shrouded by grandeur and the letter became a means to unveil the gravity of the situation. Suddenly, Tata Finance, the company providing the most dependable financial guidance, was not in a position to manage its own financial goals. Unable to pay its depositors and investors, the company ran the risk of not only losing its priceless credibility, but also good credit. In such a situation, Ratan Tata had to take the reigns back into his hands.

Read on as Harish Bhat, brand custodian of the Tata Group, describes in detail how Tata dealt with this grave financial situation, ensuring that they could avoid such calamities in the future.

Buying Options
Paperback / Hardback
Ebooks

Harish Bhat

Harish Bhat is an avid marketer and bestselling author. His books span many genres, including business history, fiction, poetry and humour. Four of his books—#Tata Stories, Office Secrets, Tata Log and Jamsetji Tata: Powerful Learnings for Corporate Success—have been national bestsellers and have been translated into several Indian languages.

Harish has worked with the Tata group for thirty – eight years, holding many senior roles, including as brand custodian, Tata Sons; managing director and CEO, Tata Global Beverages; and chief operating officer of the watches and jewellery businesses at Titan Company. He currently serves as a director on the boards of some Tata companies.

Harish is an alumnus of BITS Pilani and IIM Ahmedabad. LinkedIn has selected him as one of its Top Voices in India. In 2022 and 2023, Forbes listed him among the top ten most influential chief marketing officers in the world. He is a popular keynote speaker at many corporate events.

Harish lives in Bengaluru with his wife, Veena, and their unruly collection of books.

More By The Author

Jamsetji Tata

Jamsetji Tata

Harish Bhat, R Gopalakrishnan
Restless Lives

Restless Lives

Harish Bhat
Office Secrets

Office Secrets

Harish Bhat
Welcome to the World of the Tatas

Welcome to the World of the Tatas

R M Lala, Ramadorai S., Harish Bhat
#Tatastories

#Tatastories

Harish Bhat
Tatalog

Tatalog

Harish Bhat

Jamsetji Tata’s Vision: Building a Nation, One Tonne at a Time

Meet Jamsetji Tata, the icon whose big ideas helped build modern India. In Jamsetji Tata, R. Gopalakrishnan and Harish Bhat reveal how Tata’s vision turned into reality with projects like Tata Steel and the Indian Institute of Science. This compelling account explores how Tata’s relentless pursuit of excellence and self-reliance laid the foundation for India’s […]

error: Content is protected !!