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Brandvantage

Brandvantage

A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management

Trupti Bhandari
,
Arvind Bhandari
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Buying Options
Paperback / Hardback

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

For further conversations on brand leadership and strategy, write in to:
truptiarvind@pragmarketism.com

Imprint: Ebury Press

Published: Nov/2021

ISBN: 9780670095315

Length : 288 Pages

MRP : ₹499.00

Brandvantage

A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management

Trupti Bhandari
,
Arvind Bhandari

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

For further conversations on brand leadership and strategy, write in to:
truptiarvind@pragmarketism.com

Buying Options
Paperback / Hardback

Trupti Bhandari

TRUPTI BHANDARI is a global business leader and marketer with experience across FMCG, healthcare and lifestyle segments in companies such as Reckitt Benckiser, Pfizer, Bausch + Lomb and GSK Consumer Healthcare. She has helped build iconic brands such as Dettol, Horlicks, Boost, Sensodyne and Crocin, among others, in various leadership roles. Honoured with multiple communication and marketing awards, Trupti has also co-authored the bestselling business book Pragmarketism, along with Arvind Bhandari. Currently based in Switzerland, Trupti provides consulting to organizations on brand strategy and communication.

Arvind Bhandari

ARVIND BHANDARI, currently working as Global Head, Wyeth Nutrition at Nestlé, is a corporate veteran with twenty-five years of work experience across leading organizations such as ITC, JWT, PepsiCo and Nestlé. In senior business leadership roles, he has nurtured classic brands like Maggi, Lay's, Pepsi, Everyday and Milkmaid, to name a few. Holding degrees in management, humanities and law from institutions such as the Institute for Management Development (IMD), Lausanne, S.P. Jain Institute of Management and Research (SPJIMR), Faculty of Law and St Stephen's College, Delhi, Arvind is a regular writer/columnist for marketing and business publications and lectures at prominent management institutions. Arvind has been presented the AsiaOne 'India's Greatest CMO 2016-17' award, for excellence in marketing.

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