Broke to Breakthrough is a business biography of India’s largest dairy products company – Hatsun Agro – and its founder R.G. Chandramogan.
Hailing from Virudhunagar district of Tamil Nadu, Chandramogan started this venture in 1970 as a twenty-one-year-old, making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s, ‘Arun’ ice cream had become the market leader in the state. But Chandramogan didn’t stop at that – he branched into the dairy business by leveraging his brand-building experience with ‘Arun’ and forging connections with farmers.
Thus was born Hatsun Agro Product. It is today a Rs 5,500 crore-plus company that also has pioneered a unique model of directly procuring milk from over 4 lakh farmers (B2F) and selling only branded consumer-facing products (B2C).
Imprint: India Viking
Published: Aug/2021
ISBN: 9780670095858
Length : 224 Pages
MRP : ₹699.00
August is pretty much acknowledged as the last month of summer all along the northern hemisphere. It inherited its name from the Roman emperor Augustus Caesar and literally means ‘venerable, majestic, magnificent, noble’. When you think about it, august is rather grand, marked by the Olympics this year and all the books we’re releasing this […]
