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Change the Rules

Change the Rules

(Penguin Petit)

Anand Mahindra
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We have an inherent fear of new ideas. We grow up in an environment that forces us to fit in, makes us believe in common goals that are in line with our financial bracket, and ensures we stay within these parameters all our lives. No wonder we’re so far away from innovation.

Innovation comes from taking risks, and risks can only be taken once fears are abandoned. When Mahindra & Mahindra first ventured into the automobiles industry, there was every reason for the company to fail. Today, it’s one of the leaders of the industry. What set its destiny apart?

Change the Rules, Anand Mahindra’s inspiring address at the convocation ceremony of the graduating class of 2014 at IIM Ahmedabad not only reveals the secret behind the organization’s unprecedented success but also highlights the dangers of staying in the comfort zone.

Imprint: Penguin

Published: Dec/2017

Length : 12 Pages

MRP : ₹15.00

Change the Rules

(Penguin Petit)

Anand Mahindra

We have an inherent fear of new ideas. We grow up in an environment that forces us to fit in, makes us believe in common goals that are in line with our financial bracket, and ensures we stay within these parameters all our lives. No wonder we’re so far away from innovation.

Innovation comes from taking risks, and risks can only be taken once fears are abandoned. When Mahindra & Mahindra first ventured into the automobiles industry, there was every reason for the company to fail. Today, it’s one of the leaders of the industry. What set its destiny apart?

Change the Rules, Anand Mahindra’s inspiring address at the convocation ceremony of the graduating class of 2014 at IIM Ahmedabad not only reveals the secret behind the organization’s unprecedented success but also highlights the dangers of staying in the comfort zone.

Buying Options
Paperback / Hardback
Ebooks

Anand Mahindra

Anand Mahindra is chairman and managing director of Mahindra & Mahindra Ltd. He graduated with honours (magna cum laude) from Harvard College and received an MBA from the Harvard Business School._x000D_

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