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From Unknown to Unforgettable

From Unknown to Unforgettable

Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

Harsh Pamnani
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Paperback / Hardback

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Imprint: Penguin Business

Published: Oct/2024

ISBN: 9780143463962 (Paperback)

Length : 256 Pages

MRP : ₹399.00

From Unknown to Unforgettable

Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

Harsh Pamnani

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

Buying Options
Paperback / Hardback

Harsh Pamnani

Harsh Pamnani (Author)
Harsh Pamnani is a marketer and brand storyteller with deep expertise in crafting narratives that build trust and drive business growth. Over nearly two decades, he has worked with unicorns FirstCry and Icertis, global consulting firm Deloitte, Fortune 500 company Cognizant, financial institutions The World Bank and HSBC, and the world’s largest startupstart-up incubator, T-Hub.
He is the bestselling author of Booming Brands, Booming Digital Stars, and From Unknown to Unforgettable. He has authored over 100 articles in leading publications such as Forbes, The Economic Times, and Financial Express. A seven-time TEDx speaker, he has also spoken at IIT Bombay, IIT Kanpur, IIM Ahmedabad, and other prestigious forums. As a visiting faculty member, he has taught storytelling, design thinking, and branding at premier institutions such as IIM Indore, IIM Mumbai, and MICA Ahmedabad.
Harsh holds an MBA from XLRI, Jamshedpur, and a bachelor’s degree in computer engineering from IET-DAVV, Indore. To know more about him, please visit www.harshpamnani.com.

Vargab Bakshi (Author)
Vargab Bakshi is a growth leader and operator who has helped build and scale global internet companies in India. He was among the first to launch and scale Shopify in India and went on to lead Wix.com as Vice President & Country Head for India.
Today, he is the Chief Growth Officer at GoKwik, where he leads global growth for a platform powering thousands of direct-to-consumer (D2C) brands.
Vargab also runs Grow Kwik, one of India’s leading content platforms for founders and operators, with over 500,000 followers across Instagram and YouTube, where he breaks down real-world growth strategies and startupstart-up playbooks.
He actively advises and invests in startupstart-ups across SaaS, consumer tech, AI, and Web3, and has taught at leading institutions, including IIMs, IITs, SP Jain, Narsee Monjee, and Welingkar.

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