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Gobar Chowki to Taj Mahal

Gobar Chowki to Taj Mahal

(Penguin Petit)

Milind Khandekar
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Gobar Chowki stands close to the Taj Mahal in Agra. The Mughals had white marble loaded on to beasts of burden and carried to the monument. Over a period of time, animal dung got accumulated here and the area came to known as Gobar Chowki—gobar meaning dung.
Twenty-five years ago, Devkinandan Son’s home was in Gobar Chowki. Now, barely half a kilometre away from the Taj Mahal, he is the owner of the Taj Plaza. Forced to quit school at 14 due to poverty, Devkinandan’s first salary was Rs 2 per day, packing shoes into boxes. The government did play a major role in taking Devkinandan’s life forward—first through a degree in shoe design and then through the Uttar Pradesh government’s Leather Development and Marketing Corporation.
As a designer, Devkinandan impressed Thomas Bata of Bata shoes, going on to make shoes for global brands like Florsheim and Bugatti.
Fighting against an internalized sense of caste-inferiority along with numerous external barriers to success, Devkinandan built his business on sheer hard work and strategic thought. Find out more about the grit a true businessman requires in this story.

Imprint: Penguin

Published: Jul/2017

Length : 8 Pages

MRP : ₹15.00

Gobar Chowki to Taj Mahal

(Penguin Petit)

Milind Khandekar

Gobar Chowki stands close to the Taj Mahal in Agra. The Mughals had white marble loaded on to beasts of burden and carried to the monument. Over a period of time, animal dung got accumulated here and the area came to known as Gobar Chowki—gobar meaning dung.
Twenty-five years ago, Devkinandan Son’s home was in Gobar Chowki. Now, barely half a kilometre away from the Taj Mahal, he is the owner of the Taj Plaza. Forced to quit school at 14 due to poverty, Devkinandan’s first salary was Rs 2 per day, packing shoes into boxes. The government did play a major role in taking Devkinandan’s life forward—first through a degree in shoe design and then through the Uttar Pradesh government’s Leather Development and Marketing Corporation.
As a designer, Devkinandan impressed Thomas Bata of Bata shoes, going on to make shoes for global brands like Florsheim and Bugatti.
Fighting against an internalized sense of caste-inferiority along with numerous external barriers to success, Devkinandan built his business on sheer hard work and strategic thought. Find out more about the grit a true businessman requires in this story.

Buying Options
Paperback / Hardback
Ebooks

Milind Khandekar

Milind Khandekar has over twenty-two years of experience in the field of journalism. He is currently managing editor at Media Content and Communications Services (I) Pvt. Ltd (MCCS), and looks after the editorial content of ABP News, ABP Ananda and ABP Majha. He has previously worked with the Navbharat Times and Aaj Tak. He is a product of the Times Centre for Media Studies, and received the Rajendra Mathur Award for best trainee (Hindi) in 1991.

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