‘Jugaad’ is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity, Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
Imprint: Random Business
Published: Jun/2012
ISBN: 9788184002058
Length : 336 Pages
MRP : ₹499.00
The groundbreaking new book Do Better with Less by the bestselling authors of Jugaad Innovation—Navi Radjou, and Jaideep Prabhu is here to show how India can harness the three megatrends — the sharing economy, the maker movement and the circular economy to drive inclusive and sustainable growth in the coming decades. The world faces a […]
