Never Giving Up

(Penguin Petit)

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Nobody remembers those who don’t win.’

You’ve set goals, executed your action plan, put in the hours, even taken a few difficult risks, and yet, things haven’t turned out quite as you imagined. Time to accept failure and move on? Never.

Failure isn’t the absence of success. Truly driven people aren’t even slowed down by failure. They see it as a pit-stop; they refuel quickly and resume the journey before you can say ‘Go!’ When they say success comes at a price, they’re right. Minor rewards and major failures are all milestones along the path to success. The only option is to keep driving.

Never Giving Up, Atul Magoon’s insightful guide, not only highlights the importance of keeping at it, but also provides useful advice on how you can consciously train yourself to achieve your goal.