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Nobody Believes You Yet

Nobody Believes You Yet

The Go-to-Market Playbook for Start-ups

Harsh Pamnani
,
Vargab Bakshi
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Buying Options
Paperback / Hardback

Why do some startups break through while others struggle to gain traction?

The answer often lies not in what they build, but in how they go to market.

In Nobody Believes You Yet, Harsh Pamnani and Vargab Bakshi decode the principles behind successful start-up growth through conversations with investors from ten of India’s leading venture capital firms— Accel, Blume, Chiratae, Fireside, India Quotient, Kalaari, Lightspeed, Peak XV, Z47, and 3one4.
Combining investor insights with company case studies, the book explores how start-ups earn customer trust, find their first market, sharpen their focus and scale across India’s uniquely complex business landscape.

Practical, insightful and rooted in real-world experience, this is an indispensable playbook for founders, operators, investors and anyone interested in how start-ups win.

Imprint: Penguin Business

Published: Sep/2026

ISBN: 9789377300593 (Paperback)

Length : 280 Pages

MRP : ₹499.00

Nobody Believes You Yet

The Go-to-Market Playbook for Start-ups

Harsh Pamnani
,
Vargab Bakshi

Why do some startups break through while others struggle to gain traction?

The answer often lies not in what they build, but in how they go to market.

In Nobody Believes You Yet, Harsh Pamnani and Vargab Bakshi decode the principles behind successful start-up growth through conversations with investors from ten of India’s leading venture capital firms— Accel, Blume, Chiratae, Fireside, India Quotient, Kalaari, Lightspeed, Peak XV, Z47, and 3one4.
Combining investor insights with company case studies, the book explores how start-ups earn customer trust, find their first market, sharpen their focus and scale across India’s uniquely complex business landscape.

Practical, insightful and rooted in real-world experience, this is an indispensable playbook for founders, operators, investors and anyone interested in how start-ups win.

Buying Options
Paperback / Hardback

Harsh Pamnani

Harsh Pamnani (Author)
Harsh Pamnani is a marketer and brand storyteller with deep expertise in crafting narratives that build trust and drive business growth. Over nearly two decades, he has worked with unicorns FirstCry and Icertis, global consulting firm Deloitte, Fortune 500 company Cognizant, financial institutions The World Bank and HSBC, and the world’s largest startupstart-up incubator, T-Hub.
He is the bestselling author of Booming Brands, Booming Digital Stars, and From Unknown to Unforgettable. He has authored over 100 articles in leading publications such as Forbes, The Economic Times, and Financial Express. A seven-time TEDx speaker, he has also spoken at IIT Bombay, IIT Kanpur, IIM Ahmedabad, and other prestigious forums. As a visiting faculty member, he has taught storytelling, design thinking, and branding at premier institutions such as IIM Indore, IIM Mumbai, and MICA Ahmedabad.
Harsh holds an MBA from XLRI, Jamshedpur, and a bachelor’s degree in computer engineering from IET-DAVV, Indore. To know more about him, please visit www.harshpamnani.com.

Vargab Bakshi (Author)
Vargab Bakshi is a growth leader and operator who has helped build and scale global internet companies in India. He was among the first to launch and scale Shopify in India and went on to lead Wix.com as Vice President & Country Head for India.
Today, he is the Chief Growth Officer at GoKwik, where he leads global growth for a platform powering thousands of direct-to-consumer (D2C) brands.
Vargab also runs Grow Kwik, one of India’s leading content platforms for founders and operators, with over 500,000 followers across Instagram and YouTube, where he breaks down real-world growth strategies and startupstart-up playbooks.
He actively advises and invests in startupstart-ups across SaaS, consumer tech, AI, and Web3, and has taught at leading institutions, including IIMs, IITs, SP Jain, Narsee Monjee, and Welingkar.

Vargab Bakshi

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