How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.
Imprint: Penguin Business
Published: Feb/2026
ISBN: 9780143478614 (Hardback)
Length : 300 Pages
MRP : ₹699.00
Fresh Reads for June New releases to add to your reading list this month June brings a rich and varied harvest of new books — from political histories and spiritual journeys to business playbooks, wellness guides, and musical biographies. Here are the titles we’re most excited about this month. Gurudev: On the Plateau of the […]
