In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don’t like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?
Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights,
Open House will both entertain and enlighten you.
Imprint: Penguin Business
Published: Nov/2024
ISBN: 9780143467748
Length : 224 Pages
MRP : ₹499.00
Welcome, readers! Get ready to explore the incredible world of Penguin’s Award-Winning Non-Fiction Books of 2023. These are not just books; they’re stories that take you on adventures and help you see the world in a whole new light. Let’s dive in and discover the fascinating voices that made these books stand out this year! […]