Everyone knows Sita.
Or do they?
For centuries, her story has been told, retold, and reimagined. She is invoked as an example, remembered as a symbol, and revered as an ideal . Yet the woman at its heart often remains hidden behind layers of interpretation.
Returning to the earliest account of her life, Valmiki’s Sita explores the story of a remarkable woman who faced exile, abduction, separation, and public scrutiny without ever abandoning her principles, her dignity, or her dharma.
Valmiki’s Sita challenges some of the most common misconceptions about her and reveals a figure far more powerful and inspiring than popular imagination has allowed.
This is the story of the real Sita.
Archives: Books
The 18 Steps
The Bhagavad Gita offers timeless wisdom for anyone seeking purpose, resilience and inner freedom. Through its eighteen chapters, set against the eighteen-day Mahabharata war, it charts a path from doubt to spiritual liberation. As Arjuna confronts dilemmas of duty and purpose, Krishna’s teachings illuminate a way to live with clarity and courage. In conversation with Lady Mohini Kent, Sri M explores the Gita’s enduring relevance and offers profound insights for those navigating change, uncertainty and are in the search for meaning in the modern world.
Brief Case
Why do we call every bottle of water ‘Bisleri’?
How did removing an orange from a juice carton cost Tropicana millions?
How did a sting become Dettol’s greatest advantage?
The world’s most powerful brands are not built by advertising alone. They are built by understanding what people desire, fear, remember and trust—often before consumers understand it themselves.
Brief Case presents a sharp, entertaining and useful collection of real brand stories that reveal why people buy what they buy. Through forty unforgettable cases—from Bisleri, Maggi, Dettol and Parle-G to De Beers, Dyson, LEGO, Patagonia and Spotify—veteran marketer Sanjay Arora uncovers the hidden psychology, cultural codes and business decisions behind iconic marketing wins and costly failures.
Nobody Believes You Yet
Why do some startups break through while others struggle to gain traction?
The answer often lies not in what they build, but in how they go to market.
In Nobody Believes You Yet, Harsh Pamnani and Vargab Bakshi decode the principles behind successful start-up growth through conversations with investors from ten of India’s leading venture capital firms— Accel, Blume, Chiratae, Fireside, India Quotient, Kalaari, Lightspeed, Peak XV, Z47, and 3one4.
Combining investor insights with company case studies, the book explores how start-ups earn customer trust, find their first market, sharpen their focus and scale across India’s uniquely complex business landscape.
Practical, insightful and rooted in real-world experience, this is an indispensable playbook for founders, operators, investors and anyone interested in how start-ups win.
Empire Of Free Trade
On the eve of the British conquest of India, northern India was rich in marketplaces that served as centers for an extensive and vigorous organization of inland and oceanic trade. Indigenous commercial practice, which the British never fully understood, was based on an intricate network of social, political, and religious relationships.
In Empire of Free Trade, Sudipta Sen demonstrates that these marketplaces became the first sites of conflict between the East India Company and the traditional rulers of Bengal (regional representatives of the Mughal empire), as the Company fought to supplant the rulers’ authority and “settle” northern Indian centers of trade by establishing powerful customs and police networks. Sen challenges recent histories that portray the Company as a trading corporation drawn unprepared into the exigencies of warfare in order to protect its ability to engage in trade. He demonstrates instead that, from the beginning, the Company attempted to build a strong and intrusive state in India, and that the first decades of colonial rule entailed much more than the preservation of trade.
From the beginning the Company attempted, largely by force and subversion, to dismantle and appropriate successful commercial relationships and, with them, the cultural networks on which they were based. Sen argues that the disorganization that resulted from this dismantling helped to prepare the way for the eventual conquest of India.
Panchatantra Coloring Book
Panchatantra Adventures presents a delightful collection of classic Panchatantra stories in a fun and engaging way. Each story is accompanied by a beautiful illustration that children can color, making reading an interactive and enjoyable experience.
From wise lions and clever rabbits to talking turtles and other memorable animal characters, these beloved tales are filled with adventure, friendship, wisdom, and valuable life lessons. As children read and color, they become part of the story, bringing each scene to life with their imagination.
What’s Inside?
• Beautiful coloring pages inspired by classic Panchatantra stories
• Charming animal characters and scenes from timeless Indian fables
• Encourages creativity, concentration, and self-expression
• Introduces children to valuable moral lessons in a fun and engaging way
101 Q&A India & Its Culture
101 Q&A India and Its Culture takes young readers on a fascinating journey across India, uncovering the stories, traditions, and wonders that make this ancient land so unique. Through 101 engaging questions and answers, this beautifully illustrated book introduces children to India’s history, customs, communities, and enduring legacy.
From majestic monuments and colorful festivals to tribal traditions, folk arts, legends, and everyday practices, every page offers an exciting new discovery. Written in a simple and engaging style, the book sparks curiosity and encourages learning while helping children appreciate the richness and diversity of India’s cultural landscape.
What’s Inside:
- Explore India’s festivals, monuments, and living traditions
- Discover tribal cultures, folk arts, legends, and regional heritage
- Uncover fascinating facts and stories from across the country
- Inspires curiosity, cultural awareness, and a love for learning
Manifest Anything in 100 Days Hindi / Sapnon Se Uplabdhi Tak / सपनों से उपलब्धि तक
क्या आपने कभी सोचा है कि आपके सपने सिर्फ कल्पनाएँ नहीं, बल्कि ये सच भी हो सकते हैं? सपनों से उपलब्धि तक : 100 दिन के सूत्र ऐसी प्रेरणादायक पुस्तक है जो आपको सिखाती है कि अपने विचारों, भावनाओं और कर्मों को सही दिशा देकर जीवन में मन चाहे परिणाम कैसे प्राप्त किए जा सकते हैं। यह पुस्तक केवल सिद्धांतों की बात नहीं करती, बल्कि आपको 100 दिनों की एक व्यवस्थित यात्रा पर ले जाती है, जहाँ हर दिन एक नया विचार, एक नई सीख और एक छोटा-सा अभ्यास आपके जीवन को बदलने की क्षमता रखता है।
यदि आप अपने जीवन में समृद्धि, प्रेम, शांति, आत्मविश्वास या उद्देश्य की खोज कर रहे हैं, तो यह पुस्तक आपके लिए एक सशक्त मार्गदर्शक सिद्ध होगी। यह केवल पढ़ने की पुस्तक नहीं, बल्कि जीने की पुस्तक है, जो आपको अपने सपनों को वास्तविकता में बदलने की दिशा दिखाती है।
Indian Tales Hindi / Bharat Ki Paramparik Kahaniyan / भारत की पारंपरिक कहानियाँ
पूरी तरह भारतीय संस्कृति और मनोहरता से सराबोर ये कहानियाँ महान नायक व नायिकाओं के साहसी कारनामों, उनके दुर्भाग्य और उनकी विजय पर आधारित हैं। नायक व नायिकाओं के साथ-साथ इस संग्रह में देवताओं, राक्षसों और जानवरों की रोचक कहानियाँ भी दी गई हैं, जो बच्चों और किशोरों के लिए हैं। ये कहाानियाँ वर्षों से बच्चों को पीढ़ी-दर-पीढ़ी सुनाई गई हैं। इनके साथ हम बचपन में हँसे और रोए, इनकी कालातीत बुद्धिमत्ता पर विचार भी किया।
कुछ कहानियों का अंत सुखांत है, तो कुछ का अंत दुखांत है, लेकिन सभी कहानियाँ हमारे नन्हे पाठकों में आनंद का संचार करने के लिए पर्याप्त हैं।
Sarkashi / सरकशी
जब समाज की चेतना पर शिकंजा कसा जाता है, तब सबसे पहले हमला विचारों, कला और अभिव्यक्ति पर होता है। लेकिन इतिहास गवाह है—हर अँधेरे दौर में कुछ आवाज़ें उठती हैं जो उम्मीद के चिराग़ जलाए रखती हैं। यह किताब सिर्फ़ कविताओं का संग्रह नहीं, बल्कि उन शब्दों का दस्तावेज़ है जो ख़ामोश रहने से इंकार करते हैं। इन कविताओं का जन्म भी ऐसे ही बेचैन समय में हुआ—उन घटनाओं के बीच जिन्होंने लेखक को क़लम उठाने पर मजबूर किया। यह संग्रह अन्याय, हिंसा, असमानता और दमन के विरुद्ध एक रचनात्मक प्रतिरोध है। यहाँ शब्द सिर्फ़ शब्द नहीं, बल्कि संघर्ष की स्मृतियाँ, ग़ुस्से की आवाज़ और बेहतर भविष्य की कल्पनाएँ हैं। देश-दुनिया में चर्चित लेखक गौहर रज़ा ने यह किताब उस यक़ीन से लिखी है कि कविता की चोट कई बार बमों और गोलियों से भी गहरी होती है। क्योंकि एक कविता किताब के पन्नों से निकलकर सड़कों, गलियों और जनआंदोलनों की आवाज़ बन सकती है। यह संग्रह उन सभी लोगों को समर्पित है जो सबसे कठिन समय में भी उम्मीद का दामन नहीं छोड़ते—और जो मानते हैं कि प्रतिरोध सिर्फ़ एक प्रतिक्रिया नहीं, बल्कि इंसान बने रहने की शर्त है।