Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognitive brands is not accidental; it is architected by applying recent scientific advances in fields as disparate as psychology, behavioural economics, social anthropology and cognitive neuroscience. These consilient techniques now allow us to peer into the soul of a brand as never before.
Marketers have created truly phenomenal brands in the past. However, until now, our understanding of brain science was not quite enough to explain why some brand campaigns become so iconic while others fizzle. This book provides a new lens with which we can deconstruct those successes and failures. It takes the reader on a rollicking ride through examples and stories of brands as timeless as De Beers, Mastercard, Allstate and Guinness, as well as modern-day wonders like Madison Reed, Allbirds and Warby Parker.
The book is called Right between the Ears because that is where the brain is. Psychologists sometimes say that everything about sex happens not where you think but right between your ears. Everything about brands, too, happens there. This book reveals all you need to know to build your own epic brands.
The character of this novel is from our country, but no one can recognize them with their culture, language and dress that they are from our country. They are quiet different from use in social culture, there is something special, they love the soil of our country. With these character written an interesting story Wanwasi.
The story of Madanmohan and Nirmala is in this novel. They do love marriage. They are working, so they had to keep a maid. But Nirmala has a doubt on her character and from there his marriage life was corrupted. Nirmala doesn’t want to leave his job and Madanmohan advises to his wife to leave the job for save their marriage life.
This novel discussed about famous Bhairav Community in ancient era, who consider sex act as legal. That time the unpleasantness was spreading between Bauddh & Other Community, so the writer found a new path. That time Kashmir was the independent state and the cultural relation with India, that was very important, which was indicating in this novel. That time Kashmir was an integral part of India besides of an independence state
Dhuppal is a biographical novel. How a boy of backward area became Bhagawaticharan Verma, which he didn’t know himself. He only knows the struggle of life, which he calls Dhuppal. He didn’t written autobiography but written a novel.
The writer of this novel has raised the problems of the society on his own point of view. The deceptive colorful illustration of filmi world are also be there along with social problems. The serial was broad cast on Door Darshan in 1990 with the name of Aakhiri Daanw, that time which established a new record of popularity
This is that novel, which one song was ‘Vande Matram’ became Rashtriya Geet and provide many amazing enthusiasms to the revolutionaries. Bankim Babu illustrated the courage of revolutionaries with challenging to the British in this novel & alert to every Indians about freedom is the primary right.
The story of this novel moves around three persons. Madhawi, Kovlan and Kannagi.
Maadhawi is the most costly prostitute in the market, the youngman of Kaveripattnam completely enamoured on her beauty and he wants to get her at any cost. Kovlan is the son of rich businessman of Kaaveripattnam, who came from foreign with so much wealth, he also wants to get Maadhawi. Kannagi is also a daughter of rich businessman of Kaveripattnam, whose marriage was fixed with Kovlan.
There are many complicated stories in this book. You have to read this book to know the everything.
This book is an experience to see the people standing on the crossroads. This road goes to opposite direction, with these possibilities, it can meet to each other on any way.
An addition short novel has been in this book-Yaatri, whose character has no right to go on its own mind.
He mother’s name is Neena. When she was dying in hospital, she told to give the name Neena to her girl. And Today that 2nd Neena is also dying & she also wanted to give the name of Neena to her girl. What is the mystery of Neena, we can know after reading this novel.
