Are you finding it tough to fund your start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you.
It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of failures-start-ups that couldn’t raise funding, and why. After all, you can learn as much from failures as you can from successes.
The authors also inter view some of the most accomplished founders in the world of business, such as Deep Kalra of
MakeMyTrip, Yashish Dahiya of PolicyBazaar, Dinesh Agarwal of IndiaMART and Sairee Chahal of SHEROES. Their stories
all come together in a useful ‘PERSISTENT’ framework, which helps make a start-up investment-ready.
Archives: Books
Cricket Drona
Cricket Drona takes us through the life of cricketing genius Vasoo Paranjape, who left a defining impact on the game, shaping the careers of some of Indian cricket’s greatest figures, from Sunil Gavaskar to Sachin Tendulkar, from Rahul Dravid to Rohit Sharma. This book is a first-hand chronicle of stories, life lessons and game-changing experiences, written in the words of those who were lucky enough to have crossed paths with Paranjape at just the right time in their careers. For generations of cricketers across India, and even for some in other parts of the world, Paranjape has been an inspiration, a mentor, friend and guide. Peel back the layers and get to the core of a life that nurtured and nourished generations of India’s best cricketing talent.
The Phoenix
NAME: Aryaman Khanna.
PROFILE: Ex-intelligence officer, Phoenix 5 division, Intelligence and Research Wing.
STATUS: Released from a high-security prison in Lakshadweep after serving a seven-year sentence for a botched counterterrorism operation led by Director General Amarjyot Bhushan.
KNOWN FAMILY: A mother, a son and a wife, who was attacked before she could publish an exposé about a bioweapon in her newspaper.
CURRENT LOCATION: Last seen heading to Mumbai in pursuit of his wife’s attackers and on a top-secret comeback mission.
MISSION: Foil the bioweapon strike an international terror group has been planning to carry out in Mumbai on the anniversary of 26/11.
The Phoenix tells a dystopian tale of espionage and global terror, of sleeper cells and double agents, of biological warfare and suicide attacks. But at its heart there’s a message of hope and one man’s love for his family and country.
Azadi – Updated Edition
The chant of ‘Azadi!’ – Urdu for ‘Freedom’-is the slogan of the freedom struggle in Kashmir against what the Kashmiris see as the Indian Occupation. Ironically, it also became the chant of millions on the streets of India against the project of Hindu nationalism.
Even as Arundhati Roy began to ask what lay between these two calls for freedom-a chasm or a bridge?-the streets fell silent. Not only in India but all over the world. Covid-19 brought with it another, more terrible, understanding of Azadi, making a nonsense of international borders, incarcerating whole populations, and bringing the modern world to a halt like nothing else ever could.
In this series of electrifying essays, Arundhati Roy challenges us to reflect on the meaning of freedom in a world of growing authoritarianism.
The essays include meditations on language, public as well as private, and on the role of fiction and alternative imaginations in these disturbing times. The pandemic, Roy says, is a portal between one world and another. For all the illness and devastation it has left in its wake, it is an invitation to the human race, an opportunity, to imagine another world.
Rebels with a Cause
Democratic societies take pride in the freedom of expression. Indeed, the right to dissent and tolerance of diverse viewpoints distinguish a democratic society from a dictatorship. In his new book, Prof. T.T. Ram Mohan profiles well-known dissenters Arundhati Roy, Oliver Stone, Kancha Ilaiah, David Irving, Yanis Varoufakis, U.G. Krishnamurti and John Pilger to illustrate how, in practice, dissent tends to be severely circumscribed. It is only the celebrity status of these dissenters that has kept them from being actively harmed. Through an exploration of the lives and ideas of these personalities, the author argues that, while one may not agree with their positions on various issues, their views merit discussion and debate. Engaging with them and responding to their analyses holds out the prospect for substantive reform within the system. Yet, the dominant elites prefer not to do so, instead marginalizing and even ostracizing dissenters precisely because they find change of any sort threatening.
Rebels with a Cause is a book that asks hard questions to challenge the way we view, and live in, the world-an important book for anyone who refuses to accept the status quo.
Parsi Food And Customs
A treasure-house of recipes and customs that define the Parsi way of life Celebrations, rituals and food inevitably go together. And so it is with the Parsis. From Navroz, the dawn of the Parsi New Year, to Navjote, the initiation ceremony of a young child, lagan or marriage, jashans and ghambhars, there is a variety of food to suit every occasion. In this unique book, Bhicoo J. Manekshaw takes the reader on a journey far beyond the traditional stereotypical dhan sakh recipe. For those who love fish, there is a choice of patrani machchi (fish in banana leaves), masala ni machchi or the famed tarapori patio made with sookha boomla (Bombay duck), amongst many others. The Parsi weakness for eggs, on the other hand, has created a range of mouth-watering dishes from the kera per eeda (eggs cooked on bananas) to the humble scrambled egg. There are also teatime snacks, sweets, and desserts and a chapter on kitchen medicine straight from grandmother’s recipe book. Interlaced with the recipes is the author’s piquant description of the customs, rituals and ceremonies that form the Parsi way of life.
The Chicken Cookbook
The Chicken Cookbook include Fragrant biryanis, spicy achars, mouthwatering kababs, and many other things you can do with chicken.There are almost as many ways of cooking chicken as there are cooks. This most versatile and undoubtedly the most popular non-vegetarian item on most tables, in India and abroad, can be curried, fried, roasted, grilled, baked or just shredded into salad with the most spectacular results. Here, the author sets down over a hundred recipes some of them well-known and often served at homes and restaurants, some that are special to a region or community, and several others that have been improvised and perfected by the author over the years. The recipes include: Kalmi kabab Tandoori murgh pakora Murgh malai tikka Balti achari murgh Murgh musallam Nargisi murgh kofta curry Sabz murgh Yakhani Kashmiri murgh Kori gashi Sindhi methi murgh.
Tatalog
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
The Curious Marketer
‘Out of curiosity comes everything’-Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
Flavours Of Delhi
Just as each ruler left his architectural mark on Delhi, so each bequeathed to it a culinary legacy. Flavors of Delhi: A Food Lover’s Guide tells the story of Delhi through its food. It explores the city’s culinary history beginning with Indraprastha, taking us through the Sultanate period, Mughal rule and the British raj, and bringing us right up to the present. Professional chef and food writer Charmaine O’Brien’s love for Delhi and its culinary delights is evident. She tells us not only what to eat, but also where to eat it. From paranthas in the galis of Chandni Chowk to kakori kababs at the fancy Dum Pukht, from chaat at a roadside stall to appams at Keraleeyam, from fresh fruit and vegetables at INA Market to fish at Chittaranjan Park, O’Brien takes us on a guided tour through the capital, encouraging us to sample and savour as we see. History comes alive as the recipes in this book allow us to recreate the varied flavors of the city in our kitchens. The result of extensive travel and research, and lavishly illustrated with photographs taken by Kirsten Grant, Flavors of Delhi is a fascinating read that whets the reader’s interest and appetite.