What is a brand, and why should you care? How to create brand loyalty in times of choice abundance? Why do you need to build a personal brand? How to market to women and why do brands get it wrong? When should brands speak up and when should they shut up? As times evolve, so do the questions that bother marketers, but the answers are rooted in fundamentals that stay constant. In Building Winning Brands, the authors have shown how these brand fundamentals, applied with common sense, can address the increasingly complex marketing problems of the current world. The authors draw from their experience spanning 10,000+ consumer interactions across 50+ categories and advising some of the most recognized new-age brands in India. Whether you’re a practicing brand marketer, a founder, or just curious about brands, this book will provide many answers, some thought starters, and a few shocking revelations. This book is a distillation of the authors’ learnings of 20 years — a decade as practicing marketers and another decade as brand strategy consultants to organizations. As founders at BusyBeeBrands, a boutique consulting firm, they have consulted over 50 brands across categories on their branding and positioning strategy. They have had the privilege of working with some pioneering and reputed Indian consumer brands that have disrupted their respective categories. From fast fashion to fintech, stock broking to solar energy, cryptocurrency to chai, and home interiors to headphones, they have covered it all. The topics in this book cover their core area of expertise, which is marketing insights for building, managing, and growing brands in today’s complex consumer landscape.
Archives: Books
FLIP THE STORY: CHANGING NARRATIVES,TRANSFORMING LIVES
Flip The Story is a refreshing read created by the dynamic duo behind Reboot Wellness, a leading mental health set-up with clients across the globe. Astha Ahluwalia, a well-known counselling psychologist, and Saloni Malhotra, anaccomplished entrepreneur, join forces in this book to show how changing the stories we tell ourselves can transform our lives. They understand that the narratives we carry are powerful—they can lift us up or keep us stuck. Through relatable fables, parables, and every day wisdom, Flip The Story offers practical insights on how to turn those stories around, helping you to see challenges in a new light and take control of your journey.
This book is your go-to guide for making simple, yet profound changes in how you view your life, empowering you to create the future you truly want.
A Hoysala Adventure (Girls of India series) | Historical Fiction about the 12th Century Hoysala Kingdom | Books for Kids 9-12
The year is 1185 CE. Devaki tends to her ailing father, Pemma Virappa, lord of Kodagu, who has been tasked with collecting revenue by Hoysala emperor, Veera Ballala II. But the king is unaware of Virappa’s illness.
With the royal thappal post system failing and bandits prowling the forests, Devaki sets out for the capital, Dwarasamudra (modern Halebidu), to deliver the news—despite her parents’ fears.
En route to the capital with pilgrims, at Shravanabelagola, Devaki learns of a deeper crisis: a royal kidnapping and a brewing rebellion. Her journey takes her through ancient Velapuri (Belur) and coastal Barakuru (Barkur).
Will she reach the king in time? Can she help recover his kin and stop the rebels? Join Devaki on her journey through the twelfth century Hoysala kingdom—and step into history as it was.
She Stood By Me
Raised in an upper-middle class family, Aparna was taught to build a successful career, to prioritise her work, and not get distracted by trivial things like love.
Abhishek comes from humbler beginnings, and like Aparna, he too, hopes to build a good life for himself. But unlike Aparna, he still believes in love.
As fate will have it, they fall for each other, but their troubles are just beginning. As college draws to an end, they find themselves working on opposite ends of the country, trying to get by with long-distance phone calls and annual meetings.
Abhishek loves Aparna. Aparna loves Abhishek. Then why are all the forces of the universe hellbent on making sure they stay apart?
She Stood By Me is a story of love, of family and friendship, and most importantly, of what it means to fall in love for the Indian middle-class.
Human Edge in the AI Age
A seismic shift is underway—one that will redefine work, value, and even what it means to be human.
Artificial Intelligence is not just disrupting industries—it’s beginning to outperform humans in areas once considered exclusively ours: complex reasoning, creativity, even emotional intelligence. As AI accelerates, it will displace millions of jobs—while also creating once-in-a-generation opportunities for those ready to build, innovate, and lead.
This profound duality raises the defining question of our time:
In a world where machines can learn, decide, and simulate emotion—what remains uniquely human? And how do we protect, strengthen, and evolve that edge?
In Human Edge in the AI Age, bestselling author and global tech leader Nitin Seth offers a powerful and deeply personal answer. Drawing on decades of leadership across McKinsey, Fidelity, Flipkart, and Incedo—and rooted in the timeless wisdom of Indian philosophy—he reframes the AI debate through a human lens.
At the heart of the book is POSSIBLE: an eight-dimensional framework that unlocks the core human strengths that will define success in the AI era—including problem-solving, openness, spirituality, balance, leadership, and the spirit of entrepreneurship.
Whether you’re a student stepping into an uncertain future, a professional navigating change, or a leader shaping what comes next, this is your blueprint for thriving—not in spite of AI, but because of what makes you human.
The future is POSSIBLE. Let’s lead it with the human edge.
Longform 2025
Longform 2025 invites readers into a world where stories defy expectations and redefine the art of storytelling. Journey through dystopian futures, explore imaginary cities, and immerse yourself in kaleidoscopic dreamscapes. Longform 2025 transforms the ordinary into the extraordinary, making it a must-have for those who cherish innovative and thought-provoking tales.
The Legacy of Captain Saurabh Kalia
Six Indian soldiers, as part of their regular patrolling exercise, go missing from the Bajrang post in the Kaksar sector in Ladakh.
A captain and his men are outnumbered by hundreds and fired upon relentlessly from all angles.
Captain Saurabh Kalia and his five men from 4 Jat Regiment were the first casualties of the Kargil War in 1999. The unit was captured alive by the Pakistani Army and subjected to unimaginable horrors for twenty-two days—a stark violation of the Geneva Convention. The men had vowed not to reveal any secrets if captured, and they kept their promise even when each and every bone in their body was hammered to pieces.
In The Legacy of Captain Saurabh Kalia, Dr N.K. Kalia—with author Sreemati Sen—documents the inspiring life of his son, his pivotal role in the Kargil war, and his family’s relentless efforts in their quest for justice.
Featuring exclusive photographs, excerpts from the captain’s diary, letters written by him and rare interviews of his family, relatives, teachers, classmates, batchmates, and officials who were then posted in Kargil, this deeply researched account brings to light a story of valour and courage like you’ve never known before.
My First Learn-to-Write Workbook: Practice for Kids with Pen Control, Line Tracing, Letters, and More!
THE USA TODAY BESTSELLER!
Help your little one build communication skills with the ultimate writing workbook for kids ages 3 to 5. More than 2 million copies sold!
Set kids up to succeed in school with a learn to write for kids guide that offers letter, shape, and number practice for kindergarten―and beyond. My First Learn-to-Write Workbook introduces early writers to proper pen control, line tracing, and more with dozens of handwriting exercises that engage their minds and boost their reading and writing comprehension.
Get the best in learning books for 3+ year olds with:
Comprehensive skill building―As they explore these preschool and kindergarten learning activities, kids will build a strong foundation of reading comprehension, the alphabet, penmanship, and fine motor skills.
75+ practice pages―Tons of engaging pencil-on-paper activities like connect-the-dots and fill-in-the-blanks offer enough repetition for real learning but enough variety to keep kids interested.
Colorful fun―This bestselling workbook is full of helpful (and slightly silly) pictures and illustrations that will spark kids’ imaginations and get them excited to keep practicing.
Get your child on the path to success with toddler learning activities that help them develop essential skills!
My First Learn-to-Read Preschool Workbook: Practice Pre-Reading Skills with Phonics, Sight Words, and Simple Stories! (My First Preschool Skills Workbooks)
Learn to read with the ultimate reading workbook for kids ages 3 to 5
Make your toddler’s first steps in reading fun and engaging! This reading guide teaches kids the alphabet, letter sounds, and sight words―and makes it fun. This workbook even aligns with a Pre K curriculum for homeschoolers! It introduces early readers to word families, sight words, simple stories, and more, with dozens of reading exercises that engage their minds and boost their reading and writing skills.
Get more than other preschool workbooks with:
75+ practice pages―Tons of engaging pencil-on-paper activities like fill-in-the-blanks and matching exercises offer enough repetition for real learning and enough variety to keep kids interested.
Comprehensive skill-building―As they explore these exercises, kids will build a strong foundation of reading comprehension, language fluency, and critical thinking skills.
Colorful fun―This preschool activity book is full of pictures and illustrations that will spark kids’ imaginations and get them excited to keep practicing.
Put your little one on the path to success with an interactive pre-K workbook that helps them master early learning skills.
Awesome Science Experiments for Kids: 100+ Fun STEM / STEAM Projects and Why They Work (Awesome STEAM Activities for Kids)
The ultimate science experiment book for kids! 100+ hands-on projects to get kids ages 5 to 10 excited about science.
As kids grow older, they become more curious about the world around them, often asking, “How does this work?” Awesome Science Experiments for Kids teaches young brains the nuts and bolts of the scientific method using fun, hands-on experiments designed to show kids how to hypothesize, experiment, and then record their findings.
With awesome projects like a Fizzy Rocket, Magnet-Powered Car, and Pencil Sundial, kids will have a blast learning to build, design, and think critically―while getting inspired to interact with the world around them and make their own discoveries.
Awesome Science Experiments for Kids includes:
100+ STEAM experiments―Each activity includes an explanation of the processes in play, so kids can understand how and why each project works.
Easy instructions―These step-by-step science experiments for kids simplify each process to make the projects fun and simple to understand.
Colorful photos―Refer to real-life photos that show experiments and many of the common household materials they use, as well as some of the final results!
From learning how quicksand works to turning a lemon into a battery, these experiments teach budding STEAM kids how cool it is to be curious.