What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn’t. Based on research, interviews and the author’s own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.
Archives: Books
Amma, Take Me to Tirupati
Come, explore the places where we worship!
Follow Amma and the boys to know all about the world-famous temple of Tirupati Balaji.
Enjoy the scenic drive uphill, while listening to captivating lore about the snake that became a hill range and how Vishnu came to reside on the very same hill, first as a boar and then as a heartbroken husband. Wake up bright and early to the hymns of Suprabhatam. Savour the delicious Tirupati laddu as prasad. Relish a few quiet moments by the lake Swami Pushkarini. Witness the adoration of Venkateshwara’s devotees.
Told through interesting stories with captivating illustrations, this new series introduces readers to the history of different faiths and their associated monuments.
Amma, Take Me To The Golden Temple
Come, explore the places we worship
Join Amma and her children as they travel to the famous Golden Temple in Amritsar. Take a tour through the wonderful sights, sounds and history of Darbar Sahib. Hear stories about the Sikh gurus. Visit Darshani Deori and Akal Takht. Savour a drink from the sacred waters at Har Ki Pauri and the langar from the world’s biggest kitchen! Learn Guru Nanak’s eternal message of equality, love and service.
Told through interesting stories with captivating illustrations, this new series introduces readers to the history of different faiths and their associated monuments.
Amma, Take Me to the Dargah of Salim Chishti
Come, explore the places where we worship!
Travel with Amma and her boys to the fascinating fortress city of Fatehpur Sikri.
Hear the story of why the great Mughal emperor Akbar visited the Sufi saint Shaikh Salim Chishti and then had a mausoleum built in his honour. Walk through the imposing Buland Darwaza. Admire the majestic architecture
of the sprawling quadrangle. Hear the soulful notes of azan wafting from the Jama Masjid. Tie a thread in the delicate jali screens as you make a wish. Behold the dargah of Salim Chishti shining like a white pearl in an oasis of red sandstone. Listen to Amma with your eyes and ears wide open, for this whirlwind of a journey promises to leave you mesmerized!
Told through interesting stories with captivating illustrations, this new series introduces readers to the history of different faiths and their associated monuments.
Twice upon a Time
‘All princess stories are the same!’
But not this one.
This is a story about two girls. Keya just happens to be a princess. Nyla just happens to be a tomboy. Both, as it turns out, just want to be themselves.
When Princess Keya quits and Nyla shows up to replace her, two worlds collide. Together the girls ruffle dresses and feathers; break vases and traditions; fight dragons and boredom; grow roses and revolutions. So what if there are a few puny princes and snivelling snobs in the mix? Leave it to the girls to rescue everyone-and each other.
Boisterous, over the top and wicked funny, this is the perfect princess book for girls who have outgrown princesses.
The Reluctant Family Man
He’s the destroyer of evil, the pervasive one in whom all things lie. He is brilliant, terrifying, wild and beneficent. He is both an ascetic and a householder, both a yogi and a guru. He encompasses the masculine and the feminine, the powerful and the graceful, the Tandava and the Laasya, the darkness and the light, the divine and the human.
What can we learn from this bundle of contradictions, this dreadlocked yogi? How does he manage the devotions and duties of father, husband and man of the house, and the demands and supplications of a clamorous cosmos?
In The Reluctant Family Man, Nilima Chitgopekar uses the life and personality of Shiva-his self-awareness, his marriage, his balance, his detachment, his contentment-to derive lessons that readers can practically apply to their own lives.With chapters broken down into distinct frames of analysis, she defines concepts of Shaivism and interprets their application in everyday life.
Leapfrogging to Pole-vaulting
An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation.
The unique ‘3-4-7 framework’ demonstrates how a paralysing mass of problems can be brought down to a formidable formula, thus making every problem solvable, no matter how big and complex. The book is dotted with inspiring case studies that can instil confidence in people from across the world to put this framework into practice for assured success.
Dr Mashelkar and Mr Pandit ably show in this must-read book that-as an interplay of global issues constantly raise the bar for innovation today-there has never been a better time to use our learnings to pole-vault over those bars into a new future!
RAM KATHA
Celebrated author, Narendra Kohli’s novel borrows its premise from the Ram Katha and is an epic narrative in four parts spread across 1800 pages. This is the first novel in any language based on the entire Ram Katha. It changed the course of Hindi fiction and was widely celebrated. The goal of this story is to portray the sublime, higher and simpler aspects of life.
The 108 Upanishads
This book is a thoroughly researched primer on the 108 Upanishads, philosophical treatises that form a part of the Vedas, the revered Hindu texts. These Upanishads contain the most crystallized bits of wisdom gleaned from Hinduism. Roshen Dalal explains the concepts at the core of each Upanishad clearly and lucidly. Moreover, her vast, diverse philosophical and theological readings add priceless scholarly context to this comprehensive and fascinating volume.
The Beauty of the Moment
Susan is the new girl-she’s sharp and driven, and strives to meet her parents’ expectations of excellence. Malcolm is the bad boy-he started raising hell at age fifteen, after his mom died of cancer, and has had a reputation ever since.
Susan’s parents are on the verge of divorce. Malcolm’s dad is a known adulterer.
Susan hasn’t told anyone, but she wants to be an artist. Malcolm doesn’t know what he wants-until he meets her.
Love is messy and families are messier, but in spite of their burdens, Susan and Malcolm fall for each other. The ways they drift apart and come back together are the picture of being true to oneself.