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What is a brand, and why should you care? How to create brand loyalty in times of choice abundance? Why do you need to build a personal brand? How to market to women and why do brands get it wrong? When should brands speak up and when should they shut up? As times evolve, so do the questions that bother marketers, but the answers are rooted in fundamentals that stay constant. In Building Winning Brands, the authors have shown how these brand fundamentals, applied with common sense, can address the increasingly complex marketing problems of the current world. The authors draw from their experience spanning 10,000+ consumer interactions across 50+ categories and advising some of the most recognized new-age brands in India. Whether you’re a practicing brand marketer, a founder, or just curious about brands, this book will provide many answers, some thought starters, and a few shocking revelations. This book is a distillation of the authors’ learnings of 20 years — a decade as practicing marketers and another decade as brand strategy consultants to organizations. As founders at BusyBeeBrands, a boutique consulting firm, they have consulted over 50 brands across categories on their branding and positioning strategy. They have had the privilege of working with some pioneering and reputed Indian consumer brands that have disrupted their respective categories. From fast fashion to fintech, stock broking to solar energy, cryptocurrency to chai, and home interiors to headphones, they have covered it all. The topics in this book cover their core area of expertise, which is marketing insights for building, managing, and growing brands in today’s complex consumer landscape.

Over 10 Million Copies Sold Worldwide | Major New York Times Bestseller

– One of the most influential books of the 21st century.
– Named one of The New York Times Book Review’s Ten Best Books of the Year
– Selected by The Wall Street Journal as one of the Best Nonfiction Books of the Year
– Authored by a Presidential Medal of Freedom recipient and Nobel Prize winner in Economics
– Inspiration for The Undoing Project by Michael Lewis

In Thinking, Fast and Slow, world-renowned psychologist Daniel Kahneman presents decades of research in a single, transformative volume that has redefined how we understand decision-making, judgment, and the workings of the human mind.

Kahneman introduces two systems of thought that govern our thinking and behavior:

System 1, which operates automatically and quickly, with little effort or conscious control—our gut instincts and first impressions and System 2, which allocates attention to effortful mental activities, including logic, calculation, and self-control. With remarkable clarity, Kahneman demonstrates how these two systems interact to shape our perceptions, decisions, and actions.

What You’ll Discover Inside:

-Why we can’t always trust our intuitions—and when we should
– How biases like loss aversion and anchoring impact everyday decisions
– The psychological traps that affect investing, hiring, and forecasting
– Why we often mispredict what will make us happy in the future
– How better understanding our thinking can lead to better outcomes

Far more than just a psychology book, Thinking, Fast and Slow is an essential guide to understanding yourself and others. Its insights apply across fields—whether you’re a student, leader, policymaker, marketer, or simply someone striving to think more clearly in an increasingly complex world.