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Pixels to Profits

Pixels to Profits

A Systematic Deep Dive into the Creator Economy

Ankur Mehra
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Buying Options
Paperback / Hardback

People and businesses spend years trying to ‘make it’ in the Creator Economy. Many are genuine, with something valuable to share, yet nothing clicks. At the same time, they watch countless creators go viral and businesses with lower quality rake in millions every month, getting massive likes, securing brand deals and attracting customers.

This leaves many talented creators and small businesses questioning whether they should even stay in the Creator Economy. The short answer? Yes. By 2027, the Creator Economy is projected to be worth half a trillion dollars.

In Pixels to Profits, you’ll learn:

The 5Cs of the Creator Economy
(Did you know that you are a part of at least one of them?)
The 3Rs that every great content piece has.
How aspiring creators and small-and medium-sized businesses have the highest leverage in this upcoming multibillion-dollar economy.
What the world’s top voices in the Creator Economy have to say about the future of AI and emerging technologies.

And much more!

Imprint: Penguin Business

Published: Mar/2025

ISBN: 9780143472964

Length : 204 Pages

MRP : ₹399.00

Pixels to Profits

A Systematic Deep Dive into the Creator Economy

Ankur Mehra

People and businesses spend years trying to ‘make it’ in the Creator Economy. Many are genuine, with something valuable to share, yet nothing clicks. At the same time, they watch countless creators go viral and businesses with lower quality rake in millions every month, getting massive likes, securing brand deals and attracting customers.

This leaves many talented creators and small businesses questioning whether they should even stay in the Creator Economy. The short answer? Yes. By 2027, the Creator Economy is projected to be worth half a trillion dollars.

In Pixels to Profits, you’ll learn:

The 5Cs of the Creator Economy
(Did you know that you are a part of at least one of them?)
The 3Rs that every great content piece has.
How aspiring creators and small-and medium-sized businesses have the highest leverage in this upcoming multibillion-dollar economy.
What the world’s top voices in the Creator Economy have to say about the future of AI and emerging technologies.

And much more!

Buying Options
Paperback / Hardback

Ankur Mehra

Ankur Mehra is a leading authority on the Creator Economy, bringing unique insights from his two decades at the intersection of media platforms, content creators, brands and communities. His diverse background includes senior leadership at Meta, where he led media partnerships for Facebook and Instagram across multiple global regions, including India, Asia-Pacific–Japan, North America and Latin America. As the former India country manager for Europe’s largest YouTube Multi-Channel Network (MCN), he helped shape the digital creator revolution, witnessing first-hand how it transformed the global media landscape. His unconventional perspective is informed by his background as both an EdTech founder and a military veteran.

A LinkedIn ‘Top Voice’ and respected industry influencer, Ankur shares insights on global MediaTech trends through his weekly newsletter Creator Economy World, which reaches C-suite leaders worldwide. He actively shapes the future of digital media through his advisory roles with growth-stage Web 3.0 and MediaTech companies, while mentoring the next generation of entrepreneurs. This book draws from his extensive experience and offers readers an insider’s perspective on navigating and succeeding in the rapidly evolving Creator Economy.

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