The Art of Enduring

How Great Companies Turn Crisis into Opportunity

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The decade from 2015-2025 felt like a century compressed into ten years, marked by chaos in the business world. The Art of Enduring: How India’s Best Businesses Outlast Everyone Else highlights companies that outpaced India’s GDP and generated returns on capital exceeding 15% every year for a decade and a half. From Indian’s 500 largest companies 51 were shortlisted, and only six, selected: Bajaj Finance, Titan, TCS, Dr. Lal Pathlabs, Divi’s Labs and Tata Elxsi. These six companies were built by ordinary Indians whose hard work and passion, achieved extraordinary outcomes. In these companies, one finds quiet technocrats like Dr. Arvind Lal who embraces spirituality over market capitalisation, or professionals like S Ramadorai, Bhaskar Bhat or Rajeev Jain, who redefined what hired CEOs can achieve. In an era of celebrity founders, these are the quiet compounders. A follow up to the bestseller, The Unusual Billionaires, these are not the people who dominate business media. But they are the people who built institutions that will outlast the headlines.