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Unboxing Bengaluru

Unboxing Bengaluru

The City of New Beginnings

Malini Goyal
,
Prashanth Prakash
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India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru.
Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU capital, garden city, India’s Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.
Truly, it is the city of new beginnings.
In Unboxing Bengaluru—the first ever deep-dive into the city—Malini Goyal and Prashanth Prakash ably unravel the city’s journey and the ensuing social, behavioural, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades.
Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data. A fascinating book and a must-read for anyone interested in understanding the city, and indeed, India.

Imprint: Vintage Books

Published: Nov/2023

ISBN: 9780670098521

Length : 320 Pages

MRP : ₹699.00

Unboxing Bengaluru

The City of New Beginnings

Malini Goyal
,
Prashanth Prakash

India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru.
Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU capital, garden city, India’s Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.
Truly, it is the city of new beginnings.
In Unboxing Bengaluru—the first ever deep-dive into the city—Malini Goyal and Prashanth Prakash ably unravel the city’s journey and the ensuing social, behavioural, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades.
Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data. A fascinating book and a must-read for anyone interested in understanding the city, and indeed, India.

Buying Options
Paperback / Hardback

Malini Goyal

Malini Goyal has been a deep-dive business journalist for over twenty-five years. A seasoned writer, she has worked with India’s leading publications, including Economic Times, India Today, Forbes and Times of India. She has tracked and reported on India’s tech and startup landscape for over a decade now. Based in Delhi since 1989, she moved to Bengaluru in 2021 specifically to work on this book. Currently, she is the co-founder of UnboxingBLR Foundation, a not-for-profit platform focused on documenting Bengaluru’s rise as a global tech hub. The platform is working on multiple initiatives to help make Bengaluru a culturally vibrant global city.

Prashanth Prakash

Prashanth Prakash is a founding partner of the global venture capital firm Accel Partners in India and the co-founder of UnboxingBLR Foundation. He began his career as an entrepreneur in the 1990s, and since 2004, he has played a key role as a venture capitalist in nurturing Bangalore’s—and India’s—startup landscape. Accel in India has had a foundational role in shaping some of the most successful and category-defining startups in India, including Flipkart, Ola, Freshworks, Swiggy and BookMyShow. But perhaps more significant than his role as an investor is his contributions as a philanthropist to both the country’s tech ecosystem and Bengaluru.

How Do the Young and Single Find Love in Bengaluru?

Welcome to Bengaluru, where the excitement of tech meets the search for love. Authors Malini Goyal and Prashant Prakash spotlight the experiences of young entrepreneurs, as they navigate the city’s startup culture and dating platforms. Gear up to unravel the complexities of modern dating in Bengaluru and find out whether this city, known for delivering […]

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