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We Are Like That Only

We Are Like That Only

Understanding the Logic of Consumer India

Rama Bijapurkar
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Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’

Imprint: India Portfolio

Published: Aug/2009

ISBN: 9780143065975

Length : 312 Pages

MRP : ₹399.00

We Are Like That Only

Understanding the Logic of Consumer India

Rama Bijapurkar

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’

Buying Options
Paperback / Hardback
Ebooks

Rama Bijapurkar

RAMA BIJAPURKAR is a business adviser, independent director on boards of blue-chip corporate and academic institutions, researcher, and academic. She describes her work as ‘bringing the “people view” to business strategy and public policy’.
Rama is the author of influential books on Consumer India—We Are Like That Only: Understanding the Logic of Consumer India (2007) and A Never-Before World: Tracking the Evolution of Consumer India (2013). More information can be found at www.ramabijapurkar.com

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