Publish with us

Follow Penguin

Follow Penguinsters

Follow Hind Pocket Books

What’s Changed

What’s Changed

25 Years of Liberalized India

Kartik Kompella
Select Preferred Format
Buying Options
Paperback / Hardback
Ebooks

In 1991, an exciting journey began when finance minister Manmohan Singh initiated what came to be called the economic liberalization of India. It was the beginning of a bold new era that would redefine this country. India threw open its gates to outside businesses, embracing foreign products, competition and changing everything forever. Twenty-five years on, What’s Changed looks at how the country has metamorphosed since the first set of reforms were introduced. Experts like Kumar Mangalam Birla, Harsha Bhogle, Rama Bijapurkar, Siddharth Roy Kapur and many others write about the changes they have witnessed in their industries. This insightful book edited by Kartikeya Kompella casts a probing look at the quarter century of liberalized India and how it changed us all.

Imprint: Random Business

Published: May/2016

ISBN: 9788184007022

Length : 256 Pages

MRP : ₹399.00

What’s Changed

25 Years of Liberalized India

Kartik Kompella

In 1991, an exciting journey began when finance minister Manmohan Singh initiated what came to be called the economic liberalization of India. It was the beginning of a bold new era that would redefine this country. India threw open its gates to outside businesses, embracing foreign products, competition and changing everything forever. Twenty-five years on, What’s Changed looks at how the country has metamorphosed since the first set of reforms were introduced. Experts like Kumar Mangalam Birla, Harsha Bhogle, Rama Bijapurkar, Siddharth Roy Kapur and many others write about the changes they have witnessed in their industries. This insightful book edited by Kartikeya Kompella casts a probing look at the quarter century of liberalized India and how it changed us all.

Buying Options
Paperback / Hardback
Ebooks

Kartik Kompella

Kartikeya Kompella is the founder of Purposeful Brands. The author of Building Brands, Building Meaning and Applying the Branding Iron, he is also the editor of two internationally acclaimed books on branding: The Definitive Book of Branding and The Brand Challenge. Kartikeya is passionate about using the power of purposeful brands to change the world. He has spoken at various international conferences on topics ranging from market research to CSR to CRM. Kartik lives in Bangalore with his wife, Vinitha, and daughter, Mithya.

error: Content is protected !!