Zero To Scale: A Playbook To Build Consumer Brands In India

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As our internet ecosystem has matured and logistics capabilities deepened, it has become easier to launch brands, but much harder to scale them due to the intense competition. More and more brands are vanishing on the second page of Amazon results, and very few manage to crack offline distribution. Most brands struggle to grow beyond a threshold.

In *Zero To Scale*, Arindam Paul has meticulously documented all his learnings across every function brand operators need to master — product, distribution, acquisition, brand building, organization, and more. It’s a rare, original playbook drawn from the hard-won experience of scaling Atomberg from a pre-revenue upstart to over 1000 Cr in annual revenue. For anyone building a brand in India or pursuing a career in sales and marketing, this book offers practical, actionable insights you can’t afford to miss.