Kartik Kompella

Kartikeya Kompella is the founder of Purposeful Brands. The author of Building Brands, Building Meaning and Applying the Branding Iron, he is also the editor of two internationally acclaimed books on branding: The Definitive Book of Branding and The Brand Challenge. Kartikeya is passionate about using the power of purposeful brands to change the world. He has spoken at various international conferences on topics ranging from market research to CSR to CRM. Kartik lives in Bangalore with his wife, Vinitha, and daughter, Mithya.