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Kritika Khurana is a prominent fashion influencer, digital creator and entrepreneur. She is most widely known as ‘That Boho Girl’. She graduated with a degree in fashion design from the JD Institute of Fashion Technology. She started posting ‘Outfit of the Day’ (OOTD) photos on Instagram in 2013. She launched her signature fashion and lifestyle blog and started her YouTube channel in 2014. She founded an online clothing store named The Hype and a physical design store called K by Kritika.
She has partnered with top global and national brands such as L’Oréal, Myntra and Pantene India, and was ranked seventeenth on Forbes India’s Top 100 Digital Stars list in 2022.
Kritika lives in Delhi with her family.
