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Shivaji Das Gupta

Shivaji Dasgupta has been in the business of consulting, training and writing for many years. Till 2020, he was the Chief Strategy Officer of Havas Group in India – running the integrated operations for digital, advertising, media, health and design divisions. In earlier assignments I have been with Contract Advertising, JWT and Rediffusion Y&R.
Some of the many organisations and brands he has advised over the years in a direct capacity, include the following. ITC (across divisions), Pepsi, Airtel, Spencer’s Retail/Music World, Vistara, Tata Docomo, Taj Hotels, Samsonite, Mondelez, William Grant’s, Suzuki, Tata Motors, Renault, Citroen, Strides Healthcare, Reckitt Benckiser ( Durex and Hygiene brands), Truecaller, Shoppers Stop, DBS Bank, Fortis, Hike Messenger, Dr. Reddy’s OTC, Hindustan Sanitaryware, Myntra and many more.

Books by the author

Marketing that Works

Marketing that Works

Shivaji Das Gupta
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