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VANITA KOHLI-KHANDEKAR is an India-based media specialist and writer. She has been tracking the Indian media and entertainment business for over fifteen years. Currently, she is a columnist and writer for Business Standard, one of India’s leading financial dailies. She is also a contributor to Singapore-based ContentAsia. Her earlier stints were at Businessworld magazine and EY. A Cambridge University Press fellow (2000), Vanita has taught at some of the top media schools in India and is a regular speaker at industry forums in India and overseas. She has several research papers to her name. The four editions of her book, The Indian Media Business, have sold over 14,000 copies. The Hindi edition was released in 2017.