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Calm Your Emotions (Hindi)/Shant Man Safal Jeevan/शांत मन सफल जीवन

काम योर इमोशंस पुस्तक एक प्रभावशाली पुस्तक है, जो भावनात्मक संतुलन बनाए रखने में मदद करती है। यह तनाव, चिंता और नकारात्मकता से निपटने के व्यावहारिक उपाय सिखाती है, जिससे आप मानसिक शांति प्राप्त कर सकें और अपने जीवन में संतुलन ला सकें।

The Art of War

A must-read for anyone seeking success, leadership, and personal mastery, The Art of War is an essential guide for those ready to unlock their full potential and live their best life.

Written over 2,500 years ago by Chinese general Sun Tzu, The Art of War is one of the most influential texts on military strategy. However, its teachings go far beyond warfare and offer timeless wisdom that can be applied to all aspects of modern life.

Whether navigating challenges at work, managing relationships with friends and family, or overcoming inner conflict, this book provides invaluable tools for personal growth. Sun Tzu’s principles will help you conquer obstacles, master your emotions, anticipate challenges, and cultivate the discipline needed to lead with confidence.

OTP Please

A great shift is underway in how we buy, eat, move, work and sell owing to technological intervention. Tech platforms—whether a Swiggy, Amazon or Uber in India, a Foodpanda in Pakistan or a Pathao in Bangladesh or Nepal—have eased the pressures of modern life. They have freed up our time, provided jobs to grateful millions and delivered guilty pleasures and last-minute necessities to online buyers.

But behind the dazzle of the digital, much is opaque. Gig workers live a precarious life while internet retailers cope with the oppressive rules of global behemoths. Consumers wonder if there are are consequences to instant gratification and the extreme ease of living.

OTP Please delves into the wondrous new world of electronic commerce by connecting diverse stories and perspectives gathered across South Asia, from Peshawar to Patna and Colombo to Kathmandu. It explores the emotional dynamics between the different actors on this stage, the workings of tech companies and the implications for policy. Deeply researched and breezily narrated, it is essential reading to understand this extraordinary digital age that we inhabit.

****

PRAISE FOR OTP PLEASE
An entertaining, insightful and nuanced read that ties together so many different stories! — R. MADHAVAN

Compels us to pause and ask essential questions about our own choices – THE HINDU
The author delivers a deeply empathetic, multidimensional view of the shifting landscape by arranging the anecdotes around nine emotions- a new age navarasa of an OTP driven generation – FINANCIAL EXPRESS
The author brings in engaging stories from Pakistan, Bangladesh, Sri Lanka and Nepal to give us a glimpse of hose our neighbours use app based services – BUSINESS STANDARD

Vasudevan ensures that her tone is neutral and while laying out all the facts she leaves it to the reader to cast judgement – OPEN MAGAZINE
Informative yet intimate, anecdotal yet balanced, Vasudevan’s reportage illuminates the digital age we inhabit – DECCAN HERALD
Rigorously reported, empathetically told and disturbingly familiar, this book will make you pause before your next ‘Order Now’ – FRONTLINE MAGAZINE

Vandana is a gifted thinker and writer. She feels deeply, puts a human face on every issue and amazes me with how much work she has put into the book – SUBROTO BAGCHI
A fascinating book that reflects the pervasive influence of technology on our attitudes and behaviours… compelling us to think about how we consume, how sustainable the business models that encourage higher levels of convenience are and what needs to be addressed — VINITA BALI

Apostles of Development

The battle against global poverty that began after World War II was a major undertaking engaging economists, engineers, and organizations. Featuring front and centre were six remarkable economists: Amartya Sen, Manmohan Singh, Mahbub ul Haq, Jagdish Bhagwati, Rehman Sobhan, and Lal Jayawardena, all born as colonial subjects in the British Empire and studied at Cambridge University. They represented a new figure on the world scene —­ the Third World development expert­­ — and played a crucial role in global debates about poverty and development.

Apostles of Development examines their different economic doctrines and the ongoing debate surrounding economic theory in poor countries compared to rich ones. The lives of these apostles reveal how development did not begin with textbooks but with real-world attempts to solve very specific and pressing problems. Finally, the book emphasizes that development was a Global South project first and foremost, aiming to improve the conditions of the world’s poorest countries.

It challenges the conventional wisdom that sees development only as a tool of rich countries to dominate, or as proof of their humanitarian spirit. It argues that development succeeds not when it follows ideological prescriptions, but when it looks for what works. The fading of grand visions shaped by ideological concerns has been one of the lasting effects of the end of the Cold War. The book argues that the best way forward is determined modesty, focusing on practical matters, such as addressing gross inequality and insisting that development means more than just economic growth. Given the salience of questions of economic inequality and the constant visibility of the promises and problems of economic development in the world today, this is a timely and important read.

Dhruva (Hindi)/ध्रुव

भक्त ध्रुव ने महज पाँच वर्ष की आयु में ही कठोर तपस्या करके भगवान विष्णु को प्रसन्न किया। अपने पिता और सौतेली माँ के उपेक्षित व्यवहार ने ध्रुव को इस कठीन मार्ग पर चलने के लिए प्रेरित किया। यह पुस्तक आम आदमी के जीवन को सरल बनाने और एक सच्चा भक्त बनने के लिए प्रेरित करती है।

Telecom Wars

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of complacency.

The Telecom Wars begins its narration from those times, traversing the uncertain early years of the mobile phone industry. It is a vivid portrait of the fierce competition as Tata, Birla, Reliance, and Bharti bid to capture the lion’s share of India’s billion voices. As they did, India’s institutions to regulate and manage the sector also evolved—the ministry separated from the Telecom Regulatory Authority of India (TRAI), the Telecom Disputes Settlement and Appellate Tribunal (TDSAT), and state-run operators MTNL and BSNL also joined the fray. Policy makers, entrepreneurs, and bureaucrats worked tirelessly to change India’s cellular topography.

Fast-paced and expertly written, veteran financial journalist Deepali Gupta’s account is both a comprehensive history and a work of great business insight.

Fortune Seekers

Nattukotai Chettiars were the most prominent business community from Tamil region and this book captures their spirit of enterprise that led many of them to seek their fortunes overseas. It’s a story that connects South India, Burma, and South-East Asia across the Bay of Bengal and equally one that spans the British imperial era and that of the modern nation state.

For students of history, business, and for modern entrepreneurs, the book has valuable lessons on the importance of diversifying into promising investment opportunities and gauging the economic winds of change.

India’s Finance Ministers

This is the third volume in the series of books on India’s finance ministers, which capture the story of India’s economic policies through the lens of the Union government’s budget initiatives since 1947.

The first volume covered the period of thirty years from India’s Independence to the end of the Emergency in 1977. The second volume covered the twenty-one years from the formation of the first non-Congress government in India in 1977 to 1998, when the short tenure of the coalition government led by United Front ended. The present volume covers a period of sixteen years that saw just four finance ministers present Union budgets and steer their respective government’s economic policies through them.

A fascinating account of economic policymaking, the book analyses the role of India’s finance ministers in the management of the Indian economy during the era of coalition politics. It also highlights the significant difference these ministers made to the policy evolution of the government and, thus, left an indelible mark on the psyche of Indian citizens. It attempts to measure the impact of their decisions not only on India’s economic system but also on its political system, and to what extent their decisions were influenced by their socio-economic backgrounds. Foregrounded in rigorous research and full of interesting anecdotes, the book is the first in-depth account of the crucial role the finance minister plays in the functioning of India’s economy.

The Road to Better Habits (Hindi)/Chhoti-Chhoti Aadaton Se Layen Bade Badlaaw/छोटी-छोटी आदतों से लाएँ बड़े बदलाव

छोटी-छोटी आदतों से लाएँ बड़े बदलाव एक प्रेरणादायक किताब है जो आपके जीवन को सुधारने के लिए छोटे लेकिन प्रभावी बदलावों पर केंद्रित है। यह किताब आदतों के विज्ञान, प्रैक्टिकल टिप्स और कदम-दर-कदम मार्गदर्शन के माध्यम से आपको सकारात्मक आदतें अपनाने और बुरी आदतों को छोड़ने में मदद करती है, ताकि आप अपने लक्ष्यों को आसानी से हासिल कर सकें।

Pixels to Profits

People and businesses spend years trying to ‘make it’ in the Creator Economy. Many are genuine, with something valuable to share, yet nothing clicks. At the same time, they watch countless creators go viral and businesses with lower quality rake in millions every month, getting massive likes, securing brand deals and attracting customers.

This leaves many talented creators and small businesses questioning whether they should even stay in the Creator Economy. The short answer? Yes. By 2027, the Creator Economy is projected to be worth half a trillion dollars.

In Pixels to Profits, you’ll learn:

The 5Cs of the Creator Economy
(Did you know that you are a part of at least one of them?)
The 3Rs that every great content piece has.
How aspiring creators and small-and medium-sized businesses have the highest leverage in this upcoming multibillion-dollar economy.
What the world’s top voices in the Creator Economy have to say about the future of AI and emerging technologies.

And much more!

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