Publish with Us

Follow Penguin

Follow Penguinsters

Follow Penguin Swadesh

© 2020 Penguin India

Catagory: Business & Economics

The Content Creator Handbook

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It’s not luck. It’s not talent—it’s strategy.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.
The content will help you learn:

  • Why most content strategies fail, and how to craft one that works
  • The real way algorithms operate (and how to use them to your advantage)
  • The secret language of engagement that turns viewers into loyal fans
  • Proven methods to monetize without alienating your audience
  • How to avoid the most common pitfalls that trap content creators

You can also go behind the scenes with guest experts Shirsh Bajpai and Martin Noronha as they dive deep into the technical aspects of video editing, production and more, and offer actionable insights that will immediately elevate your content.
Whether you’re a budding YouTuber, an entrepreneur or a seasoned creator looking to scale, this book is your blueprint for building a sustainable, impactful career in content creation.

The Stoic Path to Wealth (Marathi) / द स्टॉइक पाथ टू वेल्थ

आजच्या आधुनिक काळात वित्तव्यवसायात माजलेल्या गोंधळातूनही धनसंचय करता यावा म्हणून प्राचीन काळापासून वापरल्या गेलेल्या सुजाणतेतून येणाऱ्या व्यवहार्य, प्रभावशाली दृष्टीकोनाचा मागोवा घ्या.भावनांवर ताबा ठेवून प्रतिक्रियांवर नियंत्रण ठेवल्यास यश मिळू शकते ह्याची जाणीव स्थितप्रज्ञ विचारवंतांना प्राचीन काळापासून होती. हेच तत्त्व आज आपल्या आर्थिक व्यवहारांना लागू पडते. शिस्त, मानसिक अलिप्तता आणि संपूर्ण आत्मविश्‍वासानेच उत्तम गुंतवणुकदार शेअरबाजारात व्यवहारासाठी सज्ज होतो – शेकडो वर्षे हीच शिकवण स्थितप्रज्ञ विचारवंत आपल्याला देत आले आहेत. तरीही अनेक लोक पैसा मिळविण्याच्या खटाटोपात जीव तोडून स्वत:ला झोकून देताना दिसतात. त्यात पैसा तर मिळत नाहीच पण भरपूर वेळही वाया जातो. शिवाय मन:शांती मिळणे तर दूरच!. ह्या प्रयत्नात एखाद्याच्या हाती घबाड लागलेच तर ते तितक्याच तातडीने हातातून निसटूनही जाते. त्यापेक्षा स्थितप्रज्ञतेने तुमच्या वेळेचा सदुपयोग करा आणि तुमच्या सुजाणतेवर प्रभुत्त्व प्रस्थापित करा. भल्याबुऱ्याचा शांतपणे विचार करून स्थिर वृत्तीने विशिष्ट आर्थिक धोरण आखून गुंतवणूक करा आणि शाश्‍वत स्वरुपाचा धनसंचय करा. सेनेका, एपिक्टिटस ह्यांच्यासारखे गतकाळातील स्थितप्रज्ञ विचारवंत आणि आजच्या आधुनिक युगातील उत्तंग व्यक्तिमत्त्वाचे वॉरेन बफे, कॅथी वुड ह्यांच्या चरित्रांमधून कालातीत, मौल्यवान जाणिवा कशा विकसित होत जातात हा ह्यापूर्वी कधीही पुढ्यात न आलेला धनसंचयाविषयीचा पैलू फरू ह्यांनी ह्या पुस्तकात मांडला आहे.

Achieving Meaningful Success (Hindi) / Adbhut Safalata Ka Margdarshan/अद्भुत सफलता का मार्गदर्शन

‘प्रत्येक पाठक, चाहे वह किसी भी पेशे या उम्र का हो, अपने जीवन को बेहतर बनाने के लिए इस किताब से एक-न-एक मूल्यवान सीख अवश्य ग्रहण कर सकेगा’ —नारायण मूर्ति
‘यह किताब एक मेंटॉर के रूप में मार्गदर्शन करके आपको सफलता की सार्थक ऊँचाइयों तक पहुँचाएगी’ —डॉ मानसिंह
रतन टाटा
नारायण मूर्ति
सद्‌गुरू जी
किरण मजूमदार-शॉ
जॉन चैम्बर्स
डॉ देवी शेट्टी
राहुल द्रविड़
प्रकाश पादुकोण
जैसे कई जाने-माने व्यक्तित्वों के विशेष साक्षात्कार इस किताब में दिए गए हैं। जिनमें लेखक के साथ साझा किए गए उनके रेखांकित करने लायक विशिष्ट ज्ञान को पढ़ने का अवसर मिलता है।
एक श्रेष्ठ मेंटॉर, साथ ही, ग्लोबल लीडर, आन्त्रेप्रेन्योर, लेखक, तकनीकी दूरदर्शी, अन्वेषक, अंतर्राष्ट्रीय वक्ता, डॉ मानसिंह जनहित के कामों में भी सक्रिय हैं। उनकी मेंटॉर करने की तकनीकों ने विश्वभर में हज़ारों लोगों की मदद की है।
आप विद्यार्थी हों, कोई प्रोफ़ेशनल या फिर सीईओ, यह किताब सार्थक सफलता पाने में आपकी सहायता करेगी!

Sufi Vaigyanik (Hindi) / सूफी वैज्ञानिक

सूफी वैज्ञानिक कहे जाने वाले जगदीश चंद्र बोस को भारत में आधुनिक विज्ञान के पिता का दर्जा हासिल है। वह अपने जीवन काल में कम से कम दो बार नोबेल पुरस्कार जीतने के करीब आए। बोस के वैज्ञानिक शोध का विस्तार माइक्रोवेव्स से लेकर पादप विज्ञान तक था। वह अमेरिकी पेटेंट प्राप्त करने वाले पहले एशियाई थे। वह 19वीं सदी में विषयों को एक दूसरे से अलग करती ऊँची दीवारों को ढहाकर पादप-तंत्रिका विज्ञान जैसे विषयों की शुरुआत करने वाले लोगों में से एक थे। बोस ने भारतीय भाषाओं की पहली साइंस-फ़िक्शन कहानी लिखी। यह जीवनी उनके महानतम बनने के सफर को रेखांकित करती है।

One Life (Hindi) / वन लाइफ

यह समझना महत्त्वपूर्ण है कि हममें से, विशेष रूप से उच्च जीवन स्तर वाले समृद्ध देशों में लोग बीमार पड़ रहे, विशेषकर काम से संबंधित तनाव के कारण। यह किताब ‘कार्य-जीवन संतुलन’ पर हमला करता है और इसकी वकालत करता है जो हमारे पास है संतुष्टि, ख़ुशी और अर्थ के बीच अंतर करने की अपनी क्षमता क्षमता खो चुके हैं। डेनमार्क में सबसे अधिक पढ़ी जाने वाली दार्शनिक पुस्तक 2018-19, वन लाइफ इस बात की वकालत करती है कि हमें ख़ुद को इस रूप में देखना चाहिए हर इंसान के पास एक ही जीवन होता है जो उतना ही सार्थक होना चाहिए : – ख़ुशी नहीं अर्थ—हमारे जीवन, व्यवसाय और समाज में सबसे अधिक मायने रखता है।

Elevate

Elevate breaks away from traditional self-help advice, providing a unique blend of personal insight, professional wisdom, and practical strategies. Kennedy and Callander, renowned for their expertise as a life coach and CEO respectively, share their secrets to building a life of incredible health, success, happiness, and fulfillment.

Unlock the extraordinary within through a practical, step-by-step framework across three core pillars:

  • Life: Embracing ownership and empowerment in your journey
  • Leadership: Understanding the power of influence to lead with purpose
  • Longevity: Learn how to prioritize well-being and find fulfillment

Ideal for young entrepreneurs and professionals:

  • Easy-to-follow techniques for immediate application.
  • Tips from top CEOs on succeeding at work.

Packed with a comprehensive toolkit and actionable strategies, Elevate equips you with everything you need to design and implement a plan for achieving both personal and professional success. Transform your life today with this essential guide to living an extraordinary life.

Behold the Leviathan

In defiance of the stereotypes trotted out by yesterday’s pundits, modern India’s rise is both unusual and unexpected. It is unusual because some of the sharpest economic improvements are being observed in those sections of Indian society which were thought to be the most disadvantaged: women, oppressed castes and rural India. It is unexpected because of the widespread view. Until a couple of years ago, India’s democratic construct was inferior to China’s single-party state.

In Behold the Leviathan: The Unusual Rise of Modern India, Saurabh Mukherjea and Nandita Rajhansa provide a gripping picture of how 1.5 billion Indians are combining to spectacular effect to create a range of social and economic outcomes which have no precedent in any emerging economy. For example, India now has as many chess grandmasters as the United States, and the expertise of its scientists has guided India’s space modules to the dark side of the moon, a feat no other country has achieved.

In this zeitgeist-defining book, the authors have also explored, through pathbreaking research, why the vast majority of India’s companies are struggling to grow their profits even as a small minority of these companies have gone on to build globe-girdling franchises worth tens of billions of dollars.

Written over two years, during which the authors crisscrossed India hundreds of times and interviewed over fifty of the country’s leading thinkers in business, policymaking, media, and academia, Behold the Leviathan has been hailed by the cognoscenti as ‘a firecracker of a read,’ challenging decision-makers, policymakers, and opinion leaders to reevaluate their long-standing perceptions of India’s development.

The Ten Trillion Dream Dented

It is the aspiration of every Indian to live a good life. The measure of which is better health, education, housing and income. Only a developed economy can fulfil this aspiration of its people. India is a growing economy and dreams of becoming a $10 trillion economy. In The $10 Trillion Dream, the author provided the road map to fulfilling that dream. However, the performance of the Indian economy in the past few years seems to have shattered the $10 trillion dream.

This book presents a comprehensive and critical analysis of the performance of the Indian economy under the Modi government from 2019 to 2024. It critically examines the policy measures taken by the government and identifies the reasons why India can’t become a $10 trillion economy by 2035. Foregrounded in rigorous research, The $10 Trillion Dream Dented is an unputdownable work that should encourage policymakers to rethink their approach to managing the Indian economy.

How to Live: The Mindfulness Essentials Series 10 Books Boxset (How to Focus, How to Love, How to Fight, How to Relax, How to Connect, How to Sit, and more)

A back-to-basics collection from world-renowned Zen Master Thich Nhat Hanh that introduces readers to the essentials of mindfulness practice.

How to Focus
Let go of misperceptions and cultivate the clarity of mind that is the basis for understanding ourselves, each other, and the world.

How to Love
Distil one of our strongest emotions down to four essentials and the key ways of showing our love.

How to Fight
Shows us how to handle strong emotions and our distorted perceptions can make us feel angry or filled with despair.

How to Relax
This book guides us in achieving deep relaxation, controlling stress, and renewing mental clarity.

How to Connect
Guide to unlocking the connection to our inner self, forging deeper and more meaningful bonds with those around us.

How to Sit
Provides explicit, simple directions on the mechanics of posture and breathing, along with instructions for how best to achieve an awakened, relaxed state of clarity.

How to Walk
Focussing on mindful walking, Nhat Hanh explains how this technique can diminish depression, recapture wonder and help us to express sincere gratitude.

How to Eat
How to Eat explains what it means to eat as a meditative practice and that the results of mindful eating are both global and personal.

How to See
How to See is about our misperceptions, how we can gain insight and how mindfulness practices can help us see our real selves.

How to Smile
How to Smile acts as a guide to show us how to transform hurt into healing, while also allowing us to explore the strong emotions of anger, sadness, regret and fear.

From Unknown to Unforgettable

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

error: Content is protected !!