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Catagory: Business & Economics

Small Is Big

What is the common theme in the following true-life experiences?

An organization becomes an iconic brand by retaining only 3 per cent of its products.
A CEO gets more done by organizing ten-minute focused meetings.
TED talk speakers inspire millions within eighteen minutes.
A father adopts a three-day workweek to spend quality time with his daughters.
A tired person transforms his life by embracing one micro habit of waking up at 5 a.m.
Observe Closely
These choices say YES to a small set of things that matter and say NO to everything else.
These choices remove clutter.
These choices find meaning and joy in little things.
And this is the essence of Small Is Big.

Using extensive research, life experiences, and hands-on exercises, this book reveals the Small Is Big source code and outlines how to apply it.
When you harness Small Is Big, fulfilment, productivity and extraordinary results are inevitable.

Let Me Hijack Your Mind

In this one-of-its-kind book by the late Alyque Padamsee, he invites us to re-examine and think afresh about some of our most deeply held beliefs, from love, marriage, terrorism, leadership, money, gender, faith to education. Let Me Hijack Your Mind is Alyque’s parting gift to Indians, exhorting them to throw out the old and embrace new ways of approaching everything, which will lead them towards a more exciting and contented life-and a better society and country. It is a way to open windows in their mind to think about life aside from greed, power and money. This is a book designed to throw everyone off-balance in a good way, because it is crammed with fresh ideas on how to live, how to dream and how to completely reset our mindset and attitudes. As Alyque says in his inimitable style: ‘Get people out of stuffy thinking.’

Some of the provocative questions he asks are:

– Why should marriage be ’till death do us part’?
– Why are terrorists breaking the law of their very own holy books?
– Why are multinational companies obsessed with GNP (Gross National Product) instead of GNH (Gross National Happiness)?
– Why do men fear women? And why do women hate themselves?

A fun, racy and often shocking read, the book busts some of the most well-known taboos, includes life hacks drawing on his experiences in advertising and theatre, as well as new ‘commandments’ for the present generation.

Investonomy

Are you inspired by billionaires around the world but think becoming a billionaire is too far out of your reach?
Are you confused about the behaviour of the stock market and the implications of investing in it?
Are you actually scared of investing in the stock market? If yes, then Investonomy is a must-read for you!
Investonomy not only explains modern value investing principles but also unveils certain secrets of the stock market. It busts popular myths and misconceptions as well. A thorough reading of this book will enable you to chart your own investment plans, and soon, you’ll be all set for your personal wealth-creation journey through equity investment. Investonomy is an initiative to empower existing, as well as potential, investors like you.

Everything Is Out of Syllabus

Life seldom comes with an instruction manual or a guidebook. It’s often messy and unpredictable too. While our education may prepare us for situations covered within its set syllabus, most of life happens outside this realm and this leaves us grappling with questions around work, life and everything in between.

Hence, this book.

Varun Duggirala has survived and thrived in a system that throws curveballs at us without the tools to actually overcome them. In Everything Is Out of Syllabus, he offers answers to important questions like:

What is the true meaning of success?
How can one become more creative and think outside the box?
How can we connect with people, including ourselves?
And much more.
Most importantly, he tells readers what are the skills one needs to master to live a more fulfilled life that is optimized for happiness.

Full of anecdotal wisdom, this book is partly funny, mostly reflective, and completely authentic. Everything Is Out of Syllabus is a must read for anyone who is trying to understand life and figure out their own roadmap to navigate it.

The New Rules of Business

Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

Transform

Transform focuses on people management, which the author demonstrates is a very important pillar of success. That is because leadership and managing are the means, while the end impact is what they do to people.

The book is divided into four sections. The first introduces you to the core concepts of leading and managing, and present a series of exercises to open your mind and make you more self-aware as a leader and manager. The second section focuses on helping you become great at managing, with a direct focus on your teams. The third section focuses on becoming great at leading-leading by doing and leading by being. The final section will help you create action plans, and help you develop a practical and implementable plan towards becoming a great leader and manager.

Insightful and practical, Transform is a comprehensive book on leadership and management which covers all important concepts while giving practical implementation techniques for each.

Brandvantage

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

For further conversations on brand leadership and strategy, write in to:
truptiarvind@pragmarketism.com

Capital Allocators

Capital Allocators is the essential new reference manual for current and aspiring CIOs, the money managers that work with them, and everyone allocating a pool of capital.

The chief investment officers (CIOs) at endowments, foundations, family offices, pension funds, and sovereign wealth funds are the leaders in the world of finance. They marshal trillions of dollars on behalf of their institutions and influence how capital flows throughout the world. But these elite investors live outside of the public eye.

Across the entire investment industry, few participants understand how these holders of the keys to the kingdom allocate their time and their capital. What’s more, there is no formal training for how to do their work.

So how do these influential leaders practice their craft? What skills do they require? What frameworks do they employ? How do they make investment decisions on everything from hiring managers to portfolio construction?

For the first time, Capital Allocators lifts the lid on this opaque corner of the investment landscape. Drawing on interviews from the first 150 episodes of the Capital Allocators podcast, Ted Seides presents the best of the knowledge, practical insights, and advice of the world’s top professional investors. These insights include:

> The best practices for interviewing, decision-making, negotiations, leadership, and management.

> Investment frameworks across governance, strategy, process, data analysis, and uncertainty.

> The wisest and most impactful quotes from guests on the Capital Allocators podcast.

Learn from the likes of the CIOs at the endowments of Princeton and Notre Dame, family offices of Michael Bloomberg and George Soros, pension funds from the State of Florida, CalSTRS, and Canadian CDPQ, sovereign wealth funds of New Zealand and Australia, and many more.

With practical insights, important lessons, and sound advice from the world’s leading investment experts, Capital Allocators is a must-read for aspiring and professional investors.

TATA

How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses-from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?

This brief history of the Tatas charts the contribution of every Tata chairman-from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry-and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.

For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

Job Search Secrets

A practical guide to helping readers find their dream jobs.

Searching for a job is always stressful-the majority of job seekers experience nervousness, anxiety and tension during their job search. While one’s qualifications, experience and talent are important, all these are of no consequence if one cannot locate the right job, identify the right time to pitch for it and find the people who can help in getting it.

Job Search Secrets provides much-needed guidance to readers on how they can get their dream job easily. It includes tips on choosing the right career, finding hidden jobs, reaching people who can help in the job search, building long-term networks, using social media, cracking campus and virtual interviews, and more.

It is a step-by-step guide and practical manual with exercises and free tools, which anyone can use to find the dream job faster.

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