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The Custodian of Trust

He was silently managing the crisis in India’s banking sector then.
Now he shares these stories in his memoir.

It began from a modest house in one of the narrowest lanes of the old city of Meerut. From being a probationary officer in the State Bank of India (SBI) in 1980 to its Chairman in 2017, Rajnish Kumar had an amazingly interesting journey in which he saw the many changes in India’s banking sector that greatly impacted the country and its economy.

As the Chairman of SBI, Kumar recounts, his term was rather momentous as the period-from 2017 to 2020-during which he shouldered this responsibility was rather unique under any circumstances. The Indian banking sector was going through one of its most tumultuous phases. The problem of non-performing loans (NPLs) had severely impacted the balance sheet and profitability of banks, especially those in the public sector.

In the aftermath of demonetization, the YES Bank fiasco, the crisis in Jet Airways and NPLs, among others, The Custodian of Trust is a candid memoir by the former Chairman of India’s largest commercial bank. Anecdotal, engaging and evocative, this book is an unputdownable memoir of a former banker.

Pitch Perfect

What do you do when you hear of an interesting brand or person?
You Google them, and visit their website and social media. It’s their storytelling that draws you in, and what locks you down are the stories being told about them. In today’s hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client’s attention. So what’s the secret recipe to building a sticky brand while winning over and retaining consumers?
This is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect.
With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message.
In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she’s brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can’t stop talking about.
Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more.
Pitch Perfect is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.

Economist Gandhi

Examining Mahatma Gandhi through an unconventional lens, this book is an original and thought-provoking contribution to Gandhian literature. A refreshing take on the Mahatma’s economic philosophy, Economist Gandhi tells us why we need to look at him as an unlikely management guru and an original thinker who enriched the discourse around market capitalism. The book explains Gandhi’s positive approach towards business: even though he greatly reduced his individual wants, he was against poverty and wanted every Indian to enjoy a materially comfortable life.
Economist Gandhi is probably the first book on Gandhi that claims that he was not against business and capitalists. It not only provides insights into a hidden facet of Gandhi’s personality-his thoughts on economics and capitalism-but also enlightens the reader about some of Gandhi’s views on religion, ethics, human nature, education and society. The book unveils a Gandhi who is brilliant, daring and, most importantly, distinctive.

Win Your Inner Battles

Are you ready to take charge of your life? Whether it’s changing careers, starting a business, meeting deadlines without stress, ending a toxic relationship, or simply finding fulfillment, this book is your guide to overcoming the barriers that hold you back.

In Win Your Inner Battles, you’ll discover how to:

  • Overcome fear and self-doubt
  • Build unshakable confidence
  • Stop overthinking and start acting
  • Create a life that aligns with your true desires

This book is rooted in real-life experiences, offering practical advice to help you tackle life’s challenges head-on. No matter how difficult your situation may seem, there’s always a path to a better life.

Take the first step towards living on your own terms—because the power to change is within you.

The Story of Tata

The first and only authorized biography on Tata Group including the Tata-Mistry legal battle, exclusive interviews with Ratan Tata, and never-before-seen photographs of the Tata family.

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call ‘the greatest company in the world’. Over the decades, the business expanded and prospered under the leadership of the various keepers of the flame, such as Sir Dorabji Tata, J.R.D. Tata and Ratan Tata, to name a few. But one day, the headlines boldly declared that the chairman of the board of Tata Sons, Cyrus Mistry, had been fired.

What went wrong?

In this exclusive and authorized book, insiders of the Tata businesses open up to Peter Casey for the first time to tell the story. From its humble beginnings as a mercantile company to its growth as a successful yet philanthropic organization to its recent brush with Mistry, this is a book that every business- minded individual must read.

10 Steps to the Boardroom

An accessible and useful guide to climb the corporate ladder by G.S. Rattan, former CEO of Tata Bearings.

There is no linear path to reach the top. In today’s day and age, when there is so much competition and nepotism that is being spoken about, one has to wonder: Does talent and merit have a chance? In my opinion, they do. So how does one knock on the door of success and reach the boardroom?

This book takes you through the crucial ten steps you need to climb as you progress in your career to reach the top via the author’s own personal journey. Each chapter deals with one specific quality that a CEO is required to have and is accompanied with a worksheet next to it that will help you chart your growth. Peppered with wisdom and experience, each story will help you understand the implications of your decisions and the right career stage that one should look at making a move. An absolute must-have for anyone looking to make a mark in their corporate career.

How Come No One Told Me That?

There are plenty of self-improvement books out there-books that claim they can change your life. Yet, what makes us better human beings are stories and real-life observations, which can help us get ahead in our careers and, in turn, enrich our lives.

From the bestselling author of The Habit of Winning and The Secret of Leadership comes a new book on life and success. In How Come No One Told Me That?, bestselling author Prakash Iyer shares the stories and observations that have made an immense impact on his life.

The book is divided into ten sections, exploring life lessons, ways of improving oneself, leadership and the importance of doing small things right, among other subjects. Through powerful anecdotes and charming essays, followed by practical, actionable advice, this book will help you make those minor adjustments to your professional and personal lives that can truly make you unstoppable.

How to Thrive in a Family Business

What, according to you, is a family business? What are its benefits? Why do a majority of family businesses fail? Can a family business be turned to your advantage?
Set around the backdrop of an enterprise that has been around for over a hundred years – the Baidyanath Group, these questions, and many more, are answered in this book on what makes family businesses tick specially beyond the third generation.
As any business passes through generations and each generation passes through these various stages of life – Brahmacharya, Grihastha, Vanaprastha and Sanyas – the transition is not just difficult, but also painful, both financially and emotionally. The resultant losses of this generational paradigm are not only monetary, but also familial. Do family businesses suffer from elder son syndrome, or is early division seen as taboo? When to plan succession and should one part with ownership?
Surprisingly, the business behaves as per the behaviour of the generation that manages it. Given an identical situation, the decision would vary as per the generation taking the call. Life is all about the choices we make, our decision, if right, becomes a ‘virtue’ for the family and the business. If not right, it becomes a ‘sin’.
The book serves as a guide to what not to do by every member and every generation of a family. Identifying thirty actions which are the biggest sins that hinder the prosperity and continuity of any family business, Ajay Sharma, a third-generation businessman, weaves his own experiences with in-depth research and knowledge on the subject of family business. He believes that this book will be helpful to everyone – not just the stakeholders of family businesses, but also the millions who work with these family businesses, people who are the real lifeforce.

5 Mantras Only Successful Students Know

Does success happen by chance or are there certain ways to achieve it?

Who determines your success?
1. That nosy relative who pesters you with questions
2. Friends whose social media posts reflect their ‘perfect’ lives
3. You

Success holds different meanings for different people, but the feeling of wanting success is universal. However, most students end up being their own greatest enemy when they start comparing their life story with others’ achievements.

In this well-researched self-help book, Chandan Deshmukh unpacks five simple and insightful mantras, which are easy to put into action from Day 1, for you to conquer the world!

– Written by the bestselling author of 7 Dreams Jobs and How to Find Them and 6 Secrets Smart Students Don’t Tell You
– Includes step-by-step methods and tips for smart studying and achieving academic success
– Narrated through interactive graphs and fun artworks that are tailor-made for future school and college toppers
– Perfect for students who like learning beyond textbooks

The Black Box

What policies should India pursue for fostering innovation? Taking the perspective that all policies that influence technology-related choices of firms should be considered part of innovation policy, the book analyses the impact on innovation of various policies, including those related to industry, trade, R&D, foreign direct investment, intellectual property rights, start-ups and higher education. It brings together conceptual and empirical literature from diverse intellectual streams to analyse the linkages between innovation and public policy. Combining insights from the disciplines of economics and management, the book highlights the complexity of policy choices, identifies certain focus areas and argues for consistency across various policy instruments to create an appropriate environment for innovation in India.

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