Envisioning 2060 is a collection of articles by some of the world’s greatest economists and authors. Its carefully planned chapters encompass all major aspects of the evolving global economy-with a particular emphasis on emerging markets and economies-painting a wholesome picture for the contemporary reader, of what our world might grow to look like in the next forty years if we succeed or fail at addressing the myriad challenges confronting us today.
Catagory: Business & Economics
Techproof Me
Today, we depend on technology for fulfilling almost all our needs. One thing that can be easily predicted about technology is that it is dynamic and the speed of change is intense. This book is about the new roles we need to play in our technology-oriented world. Discussing themes such as AI, machine learning and the Internet
of Things, among others, the book prepares readers for massive technology-led disruption. It provides
them with information and observations on a variety of technology-related subjects so that they can pivot
on a space as small as a coin when they need to. This book is the ultimate guide that can help readers remain relevant in the fast-changing world of technology.
Brands and the Brain
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Made in Future
Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing.
The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
The Art of Management
Careers are changing, and the capabilities required to stay relevant are changing even more rapidly. We seem to have endless choices, at least at the beginning of a career, but these start narrowing after middle management. How does one think about one’s own life and career in this changing decade?
The whole discipline of career management now has three elements to it:
Managing yourself;
Managing your team; and
Managing your business
In this book, Shiv Shivakumar points out that today, unlike in the past, all the three elements are your responsibility. With in-depth interviews with top leaders across the spectrum and an insightful foreword by Sachin Tendulkar, The Art of Management is a must-read.
Irrationally Rational
You and your friend each have flights to catch at 8 p.m. and your destination cities are different. You decide to share a cab, but get caught in a rare traffic jam lasting several hours. You end up at the airport around midnight, and surely enough, both of you miss your flights. All quantifiable consequences of missing the flights-cost of tickets cancellation, paying for a new ticket, taking a cab back to the city, overnight stay, taking a cab back to the airport next morning, etc.-are expectedly identical for both. Now suppose the airline assistant tells you, ‘Sorry, your flight left as scheduled at 8 p.m. sharp.’ But your friend is told, ‘Oh, how very unfortunate. Your flight was almost four hours late and only just departed!’ Who feels the greater disappointment? You or your friend?
Neoclassical economics tells us that because both individuals are assumed rational, their regret levels ought to be identical since their economic consequences are identical. Behavioural economists, however, combine psychology with economics, and focus on how real people, with their cognitive biases, actually behave. The friend who just missed the flight does indeed experience greater disappointment than the one who missed the flight by a margin of four hours. Does that make one or the other irrational?
Irrationally Rational takes you through the journey of such rationality-irrationality arguments, showing why economics shorn of psychology may be incomplete. It is the first book of its kind, collating the works of ten Nobel Laureates largely responsible for the rise of behavioural economics, that makes understanding behavioural economics more fun and accessible.
Get Job Ready
Millions of students graduate every year from college in India and are quickly faced with a problem-they do not have a pathway to a job or career. This is a major obstacle, not only for students, but also parents, the country’s colleges and the entire society.
Get Job Ready: How to Land Your Dream Job out of College is the first book of its type, providing India’s college students with a career pathway framework as a foundational element to improve their job readiness.
The book lays out the steps college students need to take, while in college, to transition from college to career. It includes topics such as how to gain job readiness skills and experience through volunteering, internships, class projects, extracurricular activities; creating a cover letter and résumé; handling an interview; creating a LinkedIn profile; and finding a mentor. It also includes pre-built career pathways, step-by-step guides and worksheets based on global best practices. Students who follow the steps laid out in the book will be job ready, and will be prepared to successfully enter the working world.
Against All Odds
Against All Odds: The IT Story of India is an insider’s account and an anecdote-rich history of Indian IT over the last six decades. It taps into the first-hand experiences of Kris Gopalakrishnan and fifty other stalwarts
who built and shaped the IT industry. This is a tale of persistence and resilience, of foresight, of planning and being ready when luck knocks on the door, of a spirit of adventure and, above all, of an abiding sense of faith in technology and the belief that it would do good for India. It is a tale of triumph, and the best is yet to come!
Planning Democracy
India’s Five-Year Plans were one of the developing world’s most ambitious experiments. After nearly two centuries of colonial rule, planning the economy was meant to be independent India’s route from poverty to prosperity. Planning Democracy explores how India married liberal democracy to a socialist economy. Planning not only built India’s data systems, it even shaped the nature of its democracy. The Five-Year Plans loomed so large that they linked surprisingly far-flung contexts-from computers to Bollywood to Hindutva.
In this compelling history, Nikhil Menon brings the world of planning to life through the intriguing story of a gifted scientist known as the Professor, a trail-blazing research institute in Calcutta, and the alluring idea of ‘democratic planning’. Set amidst global conflicts and international debates, Menon reveals how India walked a tightrope between capitalism and communism. Planning Democracy recasts our understanding of the Indian republic, uncovering how planning came to define the nation and revealing the ways in which it continues to shape our world today
The $Ten Trillion Dream
India rightly aspires to be an upper-middle-income economy with its vast workforce gainfully employed
to have a decent standard of living. This, however, is a challenging proposition as India continues to
grapple with major economic policy issues. This book discusses the present state of India’s economy. It thematically explores the critical policy issues India faces today and suggests reforms for India to become a $10-trillion economy
by the mid-2030s. The book presents a wide-angled and comprehensive view of the state of the Indian economy. It analyses India’s macroeconomy in the light of its evolution since Independence and covers the performance of the Indian economy on macro parameters of growth, inflation, monetary management, credit management, foreign capital inflows, fiscal management and other important macroeconomic fundamentals. Covering major sectors of the economy, such as agriculture, industry and services, the book also captures India’s progress towards becoming a digital economy.