Catagory: Business & Economics

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

For further conversations on brand leadership and strategy, write in to:
truptiarvind@pragmarketism.com

Capital Allocators is the essential new reference manual for current and aspiring CIOs, the money managers that work with them, and everyone allocating a pool of capital.

The chief investment officers (CIOs) at endowments, foundations, family offices, pension funds, and sovereign wealth funds are the leaders in the world of finance. They marshal trillions of dollars on behalf of their institutions and influence how capital flows throughout the world. But these elite investors live outside of the public eye.

Across the entire investment industry, few participants understand how these holders of the keys to the kingdom allocate their time and their capital. What’s more, there is no formal training for how to do their work.

So how do these influential leaders practice their craft? What skills do they require? What frameworks do they employ? How do they make investment decisions on everything from hiring managers to portfolio construction?

For the first time, Capital Allocators lifts the lid on this opaque corner of the investment landscape. Drawing on interviews from the first 150 episodes of the Capital Allocators podcast, Ted Seides presents the best of the knowledge, practical insights, and advice of the world’s top professional investors. These insights include:

> The best practices for interviewing, decision-making, negotiations, leadership, and management.

> Investment frameworks across governance, strategy, process, data analysis, and uncertainty.

> The wisest and most impactful quotes from guests on the Capital Allocators podcast.

Learn from the likes of the CIOs at the endowments of Princeton and Notre Dame, family offices of Michael Bloomberg and George Soros, pension funds from the State of Florida, CalSTRS, and Canadian CDPQ, sovereign wealth funds of New Zealand and Australia, and many more.

With practical insights, important lessons, and sound advice from the world’s leading investment experts, Capital Allocators is a must-read for aspiring and professional investors.

A practical guide to helping readers find their dream jobs.

Searching for a job is always stressful-the majority of job seekers experience nervousness, anxiety and tension during their job search. While one’s qualifications, experience and talent are important, all these are of no consequence if one cannot locate the right job, identify the right time to pitch for it and find the people who can help in getting it.

Job Search Secrets provides much-needed guidance to readers on how they can get their dream job easily. It includes tips on choosing the right career, finding hidden jobs, reaching people who can help in the job search, building long-term networks, using social media, cracking campus and virtual interviews, and more.

It is a step-by-step guide and practical manual with exercises and free tools, which anyone can use to find the dream job faster.

He was silently managing the crisis in India’s banking sector then.
Now he shares these stories in his memoir.

It began from a modest house in one of the narrowest lanes of the old city of Meerut. From being a probationary officer in the State Bank of India (SBI) in 1980 to its Chairman in 2017, Rajnish Kumar had an amazingly interesting journey in which he saw the many changes in India’s banking sector that greatly impacted the country and its economy.

As the Chairman of SBI, Kumar recounts, his term was rather momentous as the period-from 2017 to 2020-during which he shouldered this responsibility was rather unique under any circumstances. The Indian banking sector was going through one of its most tumultuous phases. The problem of non-performing loans (NPLs) had severely impacted the balance sheet and profitability of banks, especially those in the public sector.

In the aftermath of demonetization, the YES Bank fiasco, the crisis in Jet Airways and NPLs, among others, The Custodian of Trust is a candid memoir by the former Chairman of India’s largest commercial bank. Anecdotal, engaging and evocative, this book is an unputdownable memoir of a former banker.

What do you do when you hear of an interesting brand or person?
You Google them, and visit their website and social media. It’s their storytelling that draws you in, and what locks you down are the stories being told about them. In today’s hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client’s attention. So what’s the secret recipe to building a sticky brand while winning over and retaining consumers?
This is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect.
With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India’s leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message.
In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she’s brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can’t stop talking about.
Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more.
Pitch Perfect is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.