Stuck-up to Start-up is a step-by-step guide to launching your start-up without quitting your job and exploring new opportunities in a post-covid-19 world. It is suitable for those millions of professionals who are stuck in their job traps and who have dreams of starting someday but don’t know ‘how’. The book answers the ‘how to’ questions that most people have but don’t know whom to ask.
The book has been carefully crafted to become an essential handbook for students at business schools, and for every professional worth his dreams. Neeraj brings the flavour of sharing from his life that’s vivid and real to the reader, which connects with the reader and has high retention value. This enables readers to enhance their clarity, decision-making and effectiveness at work and in life to launch their start-up and rapidly scale up with ease, grace, power and freedom.
In Untangling Conflict, the authors guide families in business through an introspective process that helps them determine their own bespoke approaches to preventing and mitigating conflict. Drawing on decades of lessons learned from supporting families and the businesses they own, the book brings conflicts to life through the lens of a fictional family and the business conglomerate they own. Readers of the book begin by grounding themselves in the defining attributes of their family and their relationship with the business through deep reflection. The book untangles messy threads of conflict within family businesses by examining issues laden with emotion, those related to the rights, benefits, and restrictions of ownership, and issues of business strategy. By exploring these three threads of conflict, the authors help families understand, prevent, and respond to disagreements, without disrupting the family business. Lastly, the book offers tools to align expectations and reduce friction between families, non-family employees, and the partners of the family-owned businesses.
Envisioning 2060 is a collection of articles by some of the world’s greatest economists and authors. Its carefully planned chapters encompass all major aspects of the evolving global economy-with a particular emphasis on emerging markets and economies-painting a wholesome picture for the contemporary reader, of what our world might grow to look like in the next forty years if we succeed or fail at addressing the myriad challenges confronting us today.
Today, we depend on technology for fulfilling almost all our needs. One thing that can be easily predicted about technology is that it is dynamic and the speed of change is intense. This book is about the new roles we need to play in our technology-oriented world. Discussing themes such as AI, machine learning and the Internet
of Things, among others, the book prepares readers for massive technology-led disruption. It provides
them with information and observations on a variety of technology-related subjects so that they can pivot
on a space as small as a coin when they need to. This book is the ultimate guide that can help readers remain relevant in the fast-changing world of technology.
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.
Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing.
The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
Careers are changing, and the capabilities required to stay relevant are changing even more rapidly. We seem to have endless choices, at least at the beginning of a career, but these start narrowing after middle management. How does one think about one’s own life and career in this changing decade?
The whole discipline of career management now has three elements to it:
Managing yourself;
Managing your team; and
Managing your business
In this book, Shiv Shivakumar points out that today, unlike in the past, all the three elements are your responsibility. With in-depth interviews with top leaders across the spectrum and an insightful foreword by Sachin Tendulkar, The Art of Management is a must-read.
You and your friend each have flights to catch at 8 p.m. and your destination cities are different. You decide to share a cab, but get caught in a rare traffic jam lasting several hours. You end up at the airport around midnight, and surely enough, both of you miss your flights. All quantifiable consequences of missing the flights-cost of tickets cancellation, paying for a new ticket, taking a cab back to the city, overnight stay, taking a cab back to the airport next morning, etc.-are expectedly identical for both. Now suppose the airline assistant tells you, ‘Sorry, your flight left as scheduled at 8 p.m. sharp.’ But your friend is told, ‘Oh, how very unfortunate. Your flight was almost four hours late and only just departed!’ Who feels the greater disappointment? You or your friend?
Neoclassical economics tells us that because both individuals are assumed rational, their regret levels ought to be identical since their economic consequences are identical. Behavioural economists, however, combine psychology with economics, and focus on how real people, with their cognitive biases, actually behave. The friend who just missed the flight does indeed experience greater disappointment than the one who missed the flight by a margin of four hours. Does that make one or the other irrational?
Irrationally Rational takes you through the journey of such rationality-irrationality arguments, showing why economics shorn of psychology may be incomplete. It is the first book of its kind, collating the works of ten Nobel Laureates largely responsible for the rise of behavioural economics, that makes understanding behavioural economics more fun and accessible.
Millions of students graduate every year from college in India and are quickly faced with a problem-they do not have a pathway to a job or career. This is a major obstacle, not only for students, but also parents, the country’s colleges and the entire society.
Get Job Ready: How to Land Your Dream Job out of College is the first book of its type, providing India’s college students with a career pathway framework as a foundational element to improve their job readiness.
The book lays out the steps college students need to take, while in college, to transition from college to career. It includes topics such as how to gain job readiness skills and experience through volunteering, internships, class projects, extracurricular activities; creating a cover letter and résumé; handling an interview; creating a LinkedIn profile; and finding a mentor. It also includes pre-built career pathways, step-by-step guides and worksheets based on global best practices. Students who follow the steps laid out in the book will be job ready, and will be prepared to successfully enter the working world.
Against All Odds: The IT Story of India is an insider’s account and an anecdote-rich history of Indian IT over the last six decades. It taps into the first-hand experiences of Kris Gopalakrishnan and fifty other stalwarts
who built and shaped the IT industry. This is a tale of persistence and resilience, of foresight, of planning and being ready when luck knocks on the door, of a spirit of adventure and, above all, of an abiding sense of faith in technology and the belief that it would do good for India. It is a tale of triumph, and the best is yet to come!
