While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.
Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric.
Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.
They told you to hustle. They forgot to tell you how to survive.
DeepTech isn’t a sprint. It’s years in the lab before a single sale. It’s moonshot ambition colliding with marathon endurance. It’s investors who want speed and a mission that can’t be rushed.
Moonshots and Marathons is the unfiltered playbook for founders building the impossible—satellites, AI breakthroughs, climate solutions, life-saving biotech.
Three insiders who’ve invested in, scaled, and advised hundreds of DeepTech companies reveal the real rules: how to choose battles, protect your IP, survive the ‘valleys of death’, and exit without selling your soul.
If your ideas could change the world, this is the book that shows you how to last long enough to make it happen.
In today’s rapidly evolving business landscape, the ability to navigate crises is paramount for any organization. This book provides invaluable insights into how CG Power, once on the brink of collapse, successfully redefined its trajectory through strategic leadership and unwavering commitment to ethical governance. This story serves as a compelling reminder that with the right vision, dedication, and teamwork, even the most challenging situations can be transformed into opportunities for growth.
What if scaling wasn’t about working harder—but seeing your business through an entirely new lens?
Are you stuck growing 10–20% a year while dreaming of bigger impact—and wondering why scale feels out of reach?
Here’s the hard truth: linear growth isn’t just slow—it’s a sign your business is heading toward stagnation. Research shows that businesses that don’t scale quickly usually fail altogether. Why? Because most leaders are focused on the wrong things, operating from the wrong assumptions, and setting the wrong goals.
In The Science of Scaling, organizational psychologist and bestselling author Dr. Benjamin Hardy, and Blake Erickson, co-founders of Scaling.com, reveal a revolutionary framework that helps companies scale bigger and faster than they ever thought possible. In fact, companies that apply this framework routinely grow 10–100x within just three years.
You’ll learn:
• The single starting point every scaling company must define—but most completely miss
• How to use time as a tool to eliminate dead ends and force focus
• How to identify your blind spots—and stop justifying the decisions that keep you small
• How to simplify your business model and system so it actually scales
• How to attract and empower world-class talent who deliver exponential results
Before you finish this book, you’ll experience a paradigm shift so profound that it will change how you see everything. You’ll realize you’ve been playing small, operating linearly out of fear. And you’ll finally understand how to scale the right way: with bold, impossible goals, extreme honesty, and the true “focus”— defined as filtering for only the people and paths that align directly with your highest vision.
The Tata Group Beyond Business: Impact, Encomiums, and Accolades offers a compelling tribute to Ratan Tata and the extraordinary leaders who have shaped the Group’s 150+ years of history.
Through rare photographs, inspiring anecdotes, and meticulous research, this book captures the entrepreneurial spirit, governance excellence, and bold strategic moves that have placed the Tata Group at the forefront of global business. Beyond boardrooms, it reveals the Group’s enduring contributions to communities, education, sports, and culture.
The Tata Group Beyond Business is both a valuable reference and a source of inspiration. Whether you are a business professional, student, historian, or admirer of the TATA legacy, this book will deepen your understanding of a corporate giant that continues to shape India’s destiny and inspire generations.
Ratan Tata was an iconic leader who shaped the Indian industry. He inspired an entire generation. When he passed away in 2024, millions of Indians felt a sense of deep personal loss.
In this unique and engaging book, Harish Bhat, bestselling author and a Tata veteran, explores what lay at the heart of Ratan Tata’s extraordinary leadership. His steadfast desire to always ‘do the right thing’ appears to have shaped his thinking and actions. But what exactly does this mean?
In these pages, through inspiring real-life stories drawn from Ratan Tata’s long career, this strong belief comes to life vividly. Why did he decide to create the Tata Indica? Why did he say: ‘A promise is a promise’? What led him to walk away from a large business opportunity for Tata Chemicals? Why did he telephone the managing director of Tata Steel a second time? How did he ensure fairness to everyone during a process of divestment? Why and how did he lead the fight against cancer? How did he respond to the 26/11 terror attacks in Mumbai?
This book is full of such fascinating and many untold Ratan Tata stories. Through these compelling narratives and the lessons they hold, this powerful book will guide you towards ‘doing the right thing’ in your own life.
Tata Elxsi may not be the first company you think of when you think of the Tata group. However, as the highest valued Tata company, Tata Elxsi has been revolutionizing the world of electric vehicles by offering innovative solution in the area of electric energy and embedded product design.
And it’s not just automakers — Elxsi helps broadcast and communication companies design new-age set-top boxes, app frameworks and cloud services for Smart TV and OTT platforms. With a client base that includes the likes of Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, Panasonic and many more, Tata Elxsi has dramatically transformed itself from a company on the brink of bankruptcy to one of the most valued companies delivering consistent growth.
What drives Tata Elxsi’s success? What has it done differently to transform itself from a highly debt-ridden company to an immensely successful organization benefitting shareholders, investors and consumers alike?
What lessons can readers learn from Tata Elxsi in entrepreneurship, sales, marketing, strategy and many other management areas? This book is an attempt to answer these and many such questions to enlighten readers about a little-known but unique Tata group company.
इस पुस्तक में 4-चरणीय प्रक्रिया है जो आपको अपनी देखभाल करने, आंतरिक संघर्षों को सुलझाने और आत्म-धारणा को बदलने में मदद करती है। यह पुस्तक आपको अपने व्यवहार, विचारों और विश्वासों को जिज्ञासा, प्रेम और समझ के साथ देखना सिखाती है, जिससे जीवन में चमत्कारी बदलाव होते हैं।
लेखक दीपांशु गिरी की एक प्रेरणादायक पुस्तक है, जो आपको अपनी छुपी हुई ऊर्जा को जगाने और जीवन में सकारात्मक बदलाव लाने के लिए व्यावहारिक उपाय सिखाती है। यह किताब धार्मिक नियमों से परे रहकर आत्मबल, आत्म-सम्मान और स्वतंत्र सोच को बढ़ावा देती है। यहाँ बता। गए अनुष्ठान आपके विश्वासों को सुदृढ़ करते हैं और पुरानी सीमित मान्यताओं को दूर करके व्यक्तिगत विकास को गति देते हैं। पुस्तक आत्म-साक्षात्कार, ऊर्जा और सफलता पाने की दिशा में आपको सरल तरीकों से मार्गदर्शन प्रदान करती है।
From a small town in Kerala to the helm of a global enterprise, Dr Viju Jacob has lived a story of vision, resilience, and faith. In The Essence of Life, he recounts how, inspired by his father C.V. Jacob’s pioneering spirit, he helped transform Synthite Industries into a global leader the production of spice extracts, essential oils, and various herbal extracts.
In this moving memoir, Jacob reveals the turning points that defined his path—the leap into oleoresin extraction when few believed in its future, the struggles of entering international markets, the discipline of running a family-led company, and the commitment to sustainable sourcing that uplifted thousands of farmers.
With a foreword by Dr Shashi Tharoor, The Essence of Life is a timeless guide for entrepreneurs, professionals, and dreamers alike.
