Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion-makers to head to poll booths?
Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal-the book discusses the role of a digital community in Indian politics.
Catagory: Business & Economics
When I Was 25
What do you dream about when you envisage your future? In When I Was 25, Shaili Chopra traces the youth of eminent personalities like Adi Godrej, K.P. Singh, P. Chidambaram and Dimple Kapadia. These successful people open up about the challenges they faced and the choices they made to reach where they are today. They also part with invaluable advice to the young, based on what they have learned in their careers. Honest and refreshing, this book will inspire you and point you to the path of greater glory.
The Bhishma Way
Contemporary dilemmas, whether in business or politics, bear an uncanny resemblance to the predicaments witnessed in the ever-timely epic, the Mahabharata. Who else but Bhishma Pitamah then to the rescue of the modern-day manager, politician or bureaucrat! In the epic, Bhishma is the upholder of truth and dharma, his life shaped by the difficult choices he makes. He isn’t always infallible, but even where his decisions are questionable, he serves as a role model.
Prof. N. Balasubramanian uses this powerful figure and his selfless values as a guide to make the right choices in The Bhishma Way. He discusses the importance of values, dharma, truth, justice and governance in businesses and governments. Analyses of real-life cases — among them, Union Carbide and the Bhopal gas tragedy, James Hardie and asbestos in Australia, and Ok Tedi in Papua New Guinea — complement the mythological stories and insightful anecdotes in this illuminating and thought-provoking book. This serves as an instructive read for anyone striving for a higher moral code in day-to-day decision-making and leadership.
What’s Changed
In 1991, an exciting journey began when finance minister Manmohan Singh initiated what came to be called the economic liberalization of India. It was the beginning of a bold new era that would redefine this country. India threw open its gates to outside businesses, embracing foreign products, competition and changing everything forever. Twenty-five years on, What’s Changed looks at how the country has metamorphosed since the first set of reforms were introduced. Experts like Kumar Mangalam Birla, Harsha Bhogle, Rama Bijapurkar, Siddharth Roy Kapur and many others write about the changes they have witnessed in their industries. This insightful book edited by Kartikeya Kompella casts a probing look at the quarter century of liberalized India and how it changed us all.
Pitch It!
Pitch It! is an innovative and delightful book consisting of enthralling anecdotes linking top cricketing giants and corporate moguls that will act as a catalyst for professionals to soar to top echelons in their respective fields. Peppered with fascinating case studies from an eclectic spectrum of industries ranging from IT, consumer goods, automotive, aerospace, banking, petrochemicals and food and beverages, Pitch It! provides the essential blueprint for creating and sustaining winning organizations. It has a foreword by Kiran Mazumdar-Shaw and an epilogue by former Indian cricketer and coach Venkatesh Prasad.
The IIMA Story
How was IIMA born? Who were the key players? What has made its name synonymous with success?
Established in 1961, IIMA is the first Indian business school to achieve international recognition. In 2002, Economist Intelligence Unit’s list declared IIMA as the most selective management school in the world. And in 2011, IIMA was ranked at No. 7 in Financial Times’ global ranking of master’s in management programmes.
In this well-researched book, Prafull Anubhai charts the journey of this premier institution from its inception: the construction of its iconic campus by American architect Louis Kahn, the policies and processes that set the benchmark, the exemplary leadership exhibited by its various chairmen and directors, and its vision and future challenges. The IIIMA Story weaves all the threads together to present a vivid history of an iconic institution that has shaped many lives.
How Can I Help You?
The customer is king. With rising consumer awareness and cut-throat competition, it is important to provide services which are differentiable and memorable for consumers. With a ringside view to customer service, Debashis Sarkar, who has held leadership positions with Unilever, Coca Cola, ICICI Bank and Standard Chartered, shares valuable observations about customer service excellence.
How Can I Help You? hands you strategies and tactics to retain and nurture customers by laying down the five major pitfalls to be sidestepped while dealing with customer service. Richly illustrated with case studies and examples, this book is an essential read for every modern professional.
Lead 3D
Would you like to free up your mind to solve more problems and make better decisions? Is your company suffering from bottlenecks in decision-making? Are your next-in-line managers or team members adequately prepared to take on all challenges when the time comes for them to move up a level? Do your leaders and peers simply wish they had more time? Would you like to spend more time creating solutions rather than wasting your time worrying about situations and their impact?
If the answers to these questions is a ‘Yes’, Lead 3D shows you a new and exciting way to manage your time and business without changing its structure, by simply realigning your individual thinking and organizational decision-making workload. It presents some interesting ways to engage your mind and thereby your organization.
IIMA
FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES
How can you better manage your inventory by looking at the past movement of your stock?
How can you ensure that your customer mailings target the right people to make the most impact?
How do you go about hiring the appropriate people for a job profile?
Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab K. Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.
IIMA
If you are among those who tremble and break into a sweat at the thought of facing an audience, or hesitate in offering an opinion, you are not alone. If this has happened to you a few times, you might feel that spoken communication is not your forte. In this book, using interactive and accessible methods, along with a host of useful examples, Prof. Meenakshi Sharma shows you how you can sharpen your ability to leave an impact on others with every interaction.