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IIMA-Strategies for Growth

Every organization—small or large, managed professionally or by a family—wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context—such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP—this book tells you all you need to know to make the best decision for your company.

The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

IIMA – The Persuasive Manager

The Persuasive Manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book explores the role of persuasion at different levels of the corporate hierarchy—how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers.
The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

When the Penny Drops

All knowledge is the result of experiences, either one’s own or the recorded experiences of other people. While theoretical knowledge can be acquired in academic institutions, putting it into practice and gaining intuitive wisdom requires many years of experience.
If a person keeps an open mind and is willing to listen, one can learn from triumphs and failures-their own and those of others. Doing this can help them gain insights into themselves, have moments ‘when the penny drops’.
Everyone has positive and negative attributes. Negative traits such as jealousy, arrogance, refusal to accept new ideas might stand in the way of personal progress. Identifying and managing these negative attributes can be a difficult task.
When The Penny Drops: Learning What’s Not Taught is filled with anecdotes of people in similar situations and their experiences. The book is divided into four parts. The first part looks at the author’s own career, spanning forty years, in the field of management. The next three parts look at the different aspects of personal and work factors that managers have to deal with.
Peppered with life stories and anecdotes, experiences from his own career and from those of famous personalities like J.R.D. Tata, When The Penny Drops can help managers gain insights into their own psyche and their way of functioning.

Corruption Conundrum and Other Paradoxes and Dilemmas

How can you be a ‘well-known secret agent’? How is it that ‘corruption is universally disapproved of and yet universally practised’? The world of dilemmas and paradoxes touch our lives on a regular basis. In The Corruption Conundrum and Other Paradoxes and Dilemmas, V. Raghunathan shares some of the more interesting examples, allowing us to delight in the excitement, mystery, confusion, exasperation and that occasional flash of clarity and enlightenment that is often experienced when the world of paradoxes and dilemmas hits our own.The book takes the reader through some of the fascinating illustrations, classical and well-known, as well as the less common examples, in the field of management, finance and work life.
Following the same easy, readable style of his previous bestseller, Games Indians Play, this new book will certainly make you more curious about the world that surrounds us.

The Dollar Trap

Eswar S. Prasad examines how the dollar came to have a central role in the world economy and demonstrates that it will remain the cornerstone of global finance for the foreseeable future. Marshalling a range of arguments and data, and drawing on the latest research, Prasad shows why it will be difficult to dislodge the dollar-centric system. With vast amounts of foreign financial capital locked up in dollar assets, including the US government securities, other countries now have a strong incentive to prevent a dollar crash. Prasad takes the reader through key contemporary issues in international finance-including the growing economic influence of emerging markets, the currency wars, the complexities of the China-US relationship, and the role of institutions like the International Monetary Fund-and offers new ideas for fixing the flawed monetary system. Readers are also given a rare look into some of the backdoor scheming that goes on in the corridors of international finance.The Dollar Trap offers a panoramic analysis of the fragile state of global finance and makes a compelling case that, despite all its flaws, the dollar will remain the ultimate safe-haven currency.

Digital Intelligence

Digital intelligence-the ability to understand and use the power of information technology-is becoming critical for organizations and managers to thrive in the global marketplace. The digital revolution is impacting almost every industry, functional area and business process, as shown by innovative market entrants such as Uber and Airbnb. Success in the digital economy will require leaders and managers to invest in their own digital intelligence and that of their teams to navigate the ongoing transformations.
Technical skills and knowledge are important in any dynamic and growing economy, and especially in economies such as India where technology provides a way to leapfrog competitors and accelerate growth. Here, managing and nurturing digital intelligence is not only key for economic success, but also necessary to achieve sustainable development for millions of consumers and workers at the base of the pyramid.
This remarkable book by an expert and leading scholar on digital strategy tells you how to innovate digitally and make your organization future-ready.

The Value Elephant: The Head and Tail of Wealth Creation

If six sightless men were asked to describe ‘value’, they’d probably touch it and describe it in parts, without getting a sense of the whole. But to build lasting wealth, you must perceive the entire ‘value elephant’.

Great fortunes are made and lost in financial markets. Sanjay Kulkarni’s approach, called V-GRO, enables identification of fundamentally strong businesses which are available at a discount; debunks a number of myths like ‘price is always right’ and ‘earnings are everything’; and creates positive results for investors.

But that’s not all. The same fundamentals, Kulkarni argues, can be applied inside a business to create value. He demonstrates how CEOs, professional managers and owners of businesses can ride the ‘value elephant’ to make businesses more valuable, regardless of ownership and industry segment.

Invoking the experiences of several business leaders who have created lasting wealth for their investors, The Value Elephant reveals what it takes to successfully create value in the Indian environment.

The Two-Minute Revolution

Unlike usual business books, The Two-Minute Revolution provokes you to think big-about innovation as well as excellence in on-the-ground execution.
Sangeeta Talwar, the first woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India-Maggi Noodles-shares creative and strategic lessons which can help you grow and add value to your business. Drawing from decades of first-hand experience in Nestle, Tata Tea and Mattel, she prescribes a plan of action that includes tactics such as keeping all the balls in the air, executing to perfection, being consumer obsessed and pivoting on profitability.
Insightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands.

Haar Se Jeet Tak

This is Hindi Translation from English Book ‘Why I Failed: Lessons from Leaders’.

Fail! And we are stamped for life. Don’t we try and run from failure all our lives? But, ‘spontaneous doing has to go through failures.’ Acknowledging failure is singularly the most difficult thing to do. It takes tremendous courage to come out and say, yes, I failed. Shweta Punj chronicles sixteen such leaders who have celebrated their failure as much as their success. Each story is an anatomy of failure. So whether it was the difference between ‘need’ and ‘want’ that led Abhinav Bindra to miss that winning shot, or whether it was a suicide attempt that pushed Sabyasachi Mukherjee into fully realizing his potential—these stories will prod you to look at failure differently.

Going for Gold

After 2008, as the world lurched from one financial crisis to another, the price of gold rose to over Rs 35,000 per 10 g in 2013. It has since fallen precipitously to a five-year low-under Rs 25,000 for 10 g.

Where will the price of gold go now? How will it perform as an investment? And can we profit from it?

We all want to invest for the future-perhaps for retirement, for a child’s education or to build a nest egg. Whether you are an ordinary or professional investor, a student or an academician, you are faced with a bewildering array of portfolio choices. Where can you find a safe haven for investment that will give you a reliable store of wealth and value untouched by the turmoil of the modern world? In Going for Gold, Nanda Menon outlines the dynamics of the gold market, its demand and supply, its cost of production and geopolitics. Aimed at experts as well as the general reader, this book will answer all your questions on why gold is one of the top investment choices for wealth creation and preservation for Indians.

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