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The Driving Force

Enthusiasm comes before success.’

Sounds obvious, doesn’t it? But you’d be surprised how hard it is to maintain the level of enthusiasm one has at the beginning of a project until the very end. And that is the key difference between successful people and everyone else.

Never losing sight of the target not only keeps successful people going but also becomes a driving force for those around them. Soon enough, it results in a healthy ecosystem of people who believe in lifting each other up.
In The Driving Force, Atul Magoon highlights the importance of sustained enthusiasm and encouragement, and how it is possible to deliver quality every time. A practical and useful guide, this short read is for the entrepreneur of today.

Never Giving Up

Nobody remembers those who don’t win.’

You’ve set goals, executed your action plan, put in the hours, even taken a few difficult risks, and yet, things haven’t turned out quite as you imagined. Time to accept failure and move on? Never.

Failure isn’t the absence of success. Truly driven people aren’t even slowed down by failure. They see it as a pit-stop; they refuel quickly and resume the journey before you can say ‘Go!’ When they say success comes at a price, they’re right. Minor rewards and major failures are all milestones along the path to success. The only option is to keep driving.

Never Giving Up, Atul Magoon’s insightful guide, not only highlights the importance of keeping at it, but also provides useful advice on how you can consciously train yourself to achieve your goal.

The Art of Risk-Taking

In this world of change, risk is not loss—it is actually gain.’

There is a reason why the ‘road less travelled’ often leads to success. And that is because success and risk-taking go hand in hand. However, thinking about taking risks and actually taking risks are two completely different things.

In today’s world, the difference between taking risks and avoiding them could mean leading an ordinary life as opposed to the life of your dreams. So how do you ensure you pick the more difficult side to get the best returns?

The answer lies in Atul Magoon’s The Art of Risk-Taking, an enlightening read about the importance of taking risks in an increasingly competitive world.

Smart Work, Hard Work

You can’t just work tirelessly. You have to work tirelessly towards your goal.

We’ve all heard how there are no shortcuts to success. If there is something you want, you’ve got to put in the effort. But if hard work and dedicated labour is all it takes, wouldn’t all workaholics be millionaires?

The challenge today is about the abundance of opportunities. There are a myriad different ways we can go about realizing our dreams. The trick, however, lies in making the right choice and sticking with it. As Atul Magoon puts it, ‘focused hard work’ is what leads to the pot of gold.

Hard Work vs. Smart Work is an important guide not just for aspiring entrepreneurs but for anyone who wants to make sure their work gives them the results they want.

Paiso

Guided by their sharp business acumen and adaptability, Sindhis have braved Partition, fled from one nation to another, and weathered ups and downs in the economy to set up some of the biggest companies in the world. In Paiso, Maya Bathija, former head of content of the Sindhian, brings to you the extraordinary stories of five Sindhi families and the empires they have built over the years through Gary and David Harilela of the Hong Kong-based Harilela Group, renowned for their hotels; Ramola Motwani, chairwoman and CEO of the real-estate investment and development company Merrimac Ventures; India’s first individual angel investor and chairman of Americorp Ventures and IndiaLand Properties, Harish Fabiani; Dilip Kumar V Lakhi, head of Lakhi Group-one of the biggest diamond suppliers in the country; and Jitu Virwani, real estate kingpin and CMD of the Embassy Group.
Through the journeys of these incredibly successful companies, built painstakingly by many generations, this book takes a close look at the Sindhi way of doing business.

The Creation Of Wealth

When Jamsetji Tat started a trading firm in 1868, few could have guessed that he was also starting an important chapter in the making of modern India. Jamsetji saw that the three keys to India’s industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lined up to the vision of their founder.
This edition includes the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms, when the opening up of India to the world came as both a challenge and a blessing. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. This new edition also has a postscript on the Nano, which has given the most global prominence to the Tata brand.
The Creation of Wealth is R.M. Lala’s bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their significant contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.

Beyond The Last Blue Mountain

An exhaustive and unforgettable portrait of India’s greatest and most respected industrialist. Written with J.R.D. Tata’s co-operation, this superb biography tells the J.R.D. story from his birth to 1993, the year in which he died in Switzerland. The book is divided into four parts: Part I deals with the early years, from J.R.D’s birth in France in 1904 to his accession to the chairmanship of Tatas, India’s largest industrial conglomerate, at the age of thirty-four; Part II looks at his forty-six years in Indian aviation (the lasting passion of J.R.D’s life) which led to the initiation of the Indian aviation industry and its development into one of India’s success stories; Part III illuminates his half-century-long stint as the outstanding personality of Indian industry; and Part IV unearths hitherto unknown details about the private man and the public figure, including glimpses of his long friendships with such people as Jawaharlal Nehru, Mahatma Gandhi, Indira Gandhi and his association with celebrities in India and abroad.

The Content Trap

Companies everywhere face two major challenges today: getting noticed and getting paid. To con­front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail­blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat­est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.
Digital change means that everyone today can reach and interact with others directly: We are all in the con­tent business. But that comes with risks that Bharat Anand teaches us to recognize and navigate. Filled with conversations with key players and in-depth dis­patches from the front lines of digital change, The Content Trap is an essential new playbook for navigat­ing the turbulent waters in which we find ourselves.

The Vijay Mallya Story

The Vijay Mallya Story is an extraordinarily detailed and lively chronicle of the life of one of India’s most celebrated and reviled businessmen, Vijay Mallya. His extraordinary career spans three decades and is spread across multiple industries. The book covers Mallya’s childhood, his relationship with his father and his inherent deal-making abilities. It tracks his meteoric rise with Kingfisher and how the airline led to his downfall.

Bollywood Boom

The world is feeling the impact of Bollywood like never before. From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to Ae Dil Hai Mushkil, Bollywood has come a long way since the watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe and Africa where Raj Kapoor and Amitabh Bachchan enjoyed a devoted fan base, today the entire world is as entertained by the three
Khans as by the international stars Irrfan, Priyanka and Deepika.

In Bollywood Boom, National Award-winner Roopa Swaminathan opens a window to the spectacular success of Bollywood in the twenty-first century and its direct contribution to India’s rising soft power and influence. Using extensive research, a compelling argument and fun anecdotes, Roopa shows how Bollywood not only brings to the country real income through trade and tourism, but also enhances its global standing.

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