India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world.
That means that the choices and trajectory of this generation have pivotal consequences on local, regional, and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly, what makes them tick?
It’s 2021 and more than 84% of them reported having an arranged marriage, and 65% listed a government job as their top priority. So are millennials really any different from previous generations?
In What Millennials Want, Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30,000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes, he narrates an intimate biography of India’s millennials, investigating their attitudes towards sex, marriage, employment, religion, and politics.
Remember how our mothers and grandmothers would spend time in the kitchen, sharing their stories and exchanging recipes from each other’s homes without writing them down? Between chopping, sauteing, grinding and frying a varierty of ingredients, and the aroma of home-cooked food laid out on the dinner table, families forged bonds that withstood the test of time. Now the connections we made through oral storytelling have dissapeared because of rise of modern-day nuclear families where children see their parents once in a couple of months.
The truth, however, remains that no matter how many countries we travel to and live in, or how many expensive meals we eat at Michelin-star restaurants, the magic of our mothers’ cooking never fades away. In Recipes for Life, Sudha Menon attempts to recreate those memories and the magic of the food we grew up with and cherish. The book is replete with stories, anecdotes and recipes from the homes of some of India’s much admired and accomplished people.
An exemplar of Indian literature-the only and heart-rending biography of a daughter by her father
In a moment of rare passion Govardhanram Madhavram Tripathi, author of Sarasvatichandra, exclaimed ‘I only want their souls’. He was referring to the souls of his countrymen and women, which he sought to cultivate through his literary writings. Lilavati was his and Lalitagauri’s eldest daughter. Her education and the writing of Sarasvaticandra were intertwined. She was raised to be the perfect embodiment of virtue, and died at the age of twenty-one, consumed by tuberculosis. In moments of ‘lucidity’ , she spoke of her suffering and that challenged the very foundations of Govardhanram’s life. In 1905 he wrote her biography, Lilavati Jivankala. This is a rare work in biographical literature, a father writing about the life of a deceased daughter. Despite Govardhanram’s attempts to contain Lilavati as a unidimensional figure of his imagination, she goes beyond that, sometimes by questioning the fundamental tenets of Brahminical beliefs, and at others by being so utterly selfless as to be unreal even to him.
Lilavati: A Life is a cross between literature in translation, social and political history, and women’s studies. Tridip Suhrud’s introduction dwells on the themes of the cultivation of selfhood, of nation and the ideal of sacrifice, which is sure to resonate with contemporary readership, especially women.
“I would have considered myself blessed if I could have achieved a fraction of his quality in my writing” – Mahasweta Devi
Bengal in the 1940s. Having overcome the famine and the revolt of the sharecroppers, Bengal’s peasants are uniting. Work is scarce and wages are low. There is barely any food to be had. The proposal for the formation of Pakistan, the elections of 1946, and communal riots are rewriting the contours of history furiously. Amidst all this, in an unnamed village, a familiar corporeal spirit plunges into knee-deep mud. This is Tamiz’s father, the man in possession of Khwabnama.
At first glance, Khwabnama is the tale of a harmless young farmhand who becomes a sharecropper and dreams of a future that has everything to do with the land that he cultivates and the soil that he tills. The fabric of his dreams, though, have as much to do with the history of
the land as its future, and as much to do with memories as with hope.
In this magnum opus, which documents the Tebhaga movement, wherein peasants demanded two-thirds of the harvest they produced on the land owned by zamindars, Akhtaruzzaman Elias has created an extraordinary tale of magical realism, blending memory with reality, legend with history and the struggle of marginalized people with the stories of their ancestors.
A must-read for Indian consultants and managers from the management expert Arun Maira!
In The Solutions Factory, Arun Maira digs deep into his experiences as a consultant and presents twenty human-led business stories that cover all kinds of problem-solving techniques told through carefully picked personal experiences and anecdotes. By distilling the essence of the work that consultants do, he offers a management handbook that is unique to Indian business practices. From cultural understanding to communication skills, this book illustrates the applicability of simple tips for a diverse range of business roles and levels.
Maira’s down-to-earth and insightful approach, keenly oriented towards respectful and ethical business practices, illustrates his signature mix of idealism and pragmatism-be it is about managing an unexpected crisis or about learning more about another company’s culture. In this age of financial uncertainty due to the pandemic, a book like this is as essential for small-business owners as it is for the heads of major corporations. Maira’s focus on excellence through ethics, success through learning, and valuation through value brings to the fore his people-centric and back-to-basics approach-an approach that every modern corporation will need in order to prepare for the future ahead of us.
‘This is the Congress Radio calling on 42.34 metres from somewhere in India,’ Usha Mehta’s voice rang defiant and clear to the entire country on a ghost transmitter. These words would come to reverberate across the struggle for Indian independence.
It was August 1942. The Quit India Movement had just been launched at the Bombay session of the All-India Congress Committee by Mahatma Gandhi. Inspired by his rallying cry, the twenty-two-year-old student of Wilson College stumbled upon the idea to start an underground radio station to cut through the imperial din of the government’s mouthpiece, the All India Radio. Risking it all for country in the face of crackdown, Mehta and her intrepid co-conspirators filled Indian airwaves with the heady zeal of rebellion.
The clandestine station-Congress Radio-broadcast recorded messages from Gandhi and other prominent leaders to devoted followers of the freedom struggle. Moving from location to location to dodge authorities, reporting on events from Chittagong to Jamshedpur, the radio station fought the propaganda and disinformation of the colonial government for three months-until their arrest and imprisonment in November of the same year.
In this riveting account, Usha Thakkar brings to life this high-voltage tale of derring-do, complete with stouthearted revolutionaries, thrilling escapes and a cruel betrayal, through the extraordinary story of Usha Mehta, the woman who briefly became, quite literally, the voice of the resistance.
In Sach Kahun Toh, actor Neena Gupta chronicles her extraordinary personal and professional journey-from her childhood days in Delhi’s Karol Bagh, through her time at the National School of Drama, to moving to Bombay in the 1980s and dealing with the struggles to find work. It details the big milestones in her life, her unconventional pregnancy and single parenthood, and a successful second innings in Bollywood. A candid, self-deprecating portrait of the person
behind the persona, it talks about her life’s many choices, battling stereotypes, then and now, and how she may not be as unconventional as people think her to be.
Broke to Breakthrough is a business biography of India’s largest dairy products company – Hatsun Agro – and its founder R.G. Chandramogan.
Hailing from Virudhunagar district of Tamil Nadu, Chandramogan started this venture in 1970 as a twenty-one-year-old, making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s, ‘Arun’ ice cream had become the market leader in the state. But Chandramogan didn’t stop at that – he branched into the dairy business by leveraging his brand-building experience with ‘Arun’ and forging connections with farmers.
Thus was born Hatsun Agro Product. It is today a Rs 5,500 crore-plus company that also has pioneered a unique model of directly procuring milk from over 4 lakh farmers (B2F) and selling only branded consumer-facing products (B2C).
‘Nana’ encompasses the unfiltered insight of a great yogi, who had a habit of penning down his thoughts each day. Indebted forever to him for this habit, we have him showing us light even long after his departure.
A table-top book that demands to be read just one page at a time, it strives to transform lives rather than just adding to the spiritual knowledge of individuals.
We hope this translation changes your lives the same way it changed ours.
In the past few years, the popularity of yoga as the ultimate key to fitness, both physical and mental, has resulted in a plethora of books, videos and audio tapes designed to guide a learner through the various asanas prescribed by the Yogasutra. Everyday Yoga goes one step further by telling you not merely how to practise an asana the right way to maximum effect, but also how best to share your knowledge and teach others the theory and practice of yoga. It is like a textbook in its approach: lesson by lesson, you are introduced first to the basics and then to the more advanced levels of practice. Alongside the text, the illustrations allow you to understand exactly how the body should be moved and positioned without fear of error or injury. Crucially, there is also a clear exposition of the benefits to be drawn from each asana, and details of how best to get relief from common problems like backache, diabetes and arthritis through yoga. Other useful information includes notes on the ideal time for practising an asana, the right clothes to be worn and the right diet for the yoga practitioner. Easily one of the best and most comprehensive handbooks on the ancient Indian science of health, Everyday Yoga is a classic in its own right.
