Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections-‘How to Think of People’, ‘How to Craft Your Brand’ and ‘How to Go to Market’-the book casts new light on eternal marketing fundamentals and makes us rethink some basic questions. Who are we talking to? Why do they buy? Where do brands come from? Where are brands going? How can marketers talk to people? How can they create strong customer connections? How can they build thriving customer relationships? The answers are all here.
In Nine Timeless Nuggets, Bharat Bambawale proposes new models for customer motivation, customer relationship and twenty-first-century brand building. Together, these models can provide a strong foundation to any brand’s marketing strategy. Through his career, Bharat has helped shape the fortunes of many national, regional and global brands. This gave him a vantage point to observe and experience the underlying principles that drive customers, no matter where they live and which languages they speak. Nine Timeless Nuggets is a distillation of these ideas and concepts.
The Mahabharata is one of the greatest stories ever told. Though the basic plot is widely known, there is much more to the epic than the dispute between the Kouravas and Pandavas that led to the battle in Kurukshetra. It has innumerable sub-plots that accommodate fascinating meanderings and digressions, and it has rarely been translated in full, given its formidable length of 80,000 shlokas or couplets. This magnificent 10- volume unabridged translation of the epic is based on the Critical Edition compiled at the Bhandarkar Oriental Research Institute. Volume 1 consists of most of Adi Parva, in which much happens before the Kouravas and the Pandavas actually arrive on the scene. This volume covers the origins of the Kuru clan; the stories of Poushya, Poulama and Astika; the births of the Kouravas and the Pandavas; the house of lac; the slaying of Hidimba and Baka; Droupadi’s marriage; and ends with the Pandavas obtaining their share of the kingdom. Every conceivable human emotion figures in the Mahabharata, the reason why the epic continues to hold sway over our imagination. In this lucid, nuanced and confident translation, Bibek Debroy makes the Mahabharata marvellouly accessible to contemporary readers.
This definitive and magnificent 10-volume unabridged translation is one of the rare English translations of full of the epic. Bibek Debroy makes the Mahabharata marvelously accessible to contemporary readers. Dispute over land and kingdom may lie at the heart of this story of war between cousins-the Pandavas and the Kouravas-but the Mahabharata is about conflicts of dharma. These conflicts are immense and various, singular and commonplace. Throughout the epic, characters face them with no clear indications of what is right and what is wrong; there are no absolute answers. Thus every possible human emotion features in the Mahabharata, the reason the epic continues to hold sway over our imagination.
In this superb and widely acclaimed translation of the complete Mahabharata, Bibek Debroy takes on a great journey with incredible ease. This is the eighth volume in the series. It is the aftermath of the war. Ashvatthama kills all the remaining Pandavas-with the exception of the five Pandava brothers-and Panchalas. The funeral ceremonies for the dead warriors are performed. Bhishma’s teachings in the Shanti Parva, after Yudhishthira is crowned, is about duties to be followed under different circumstances.
This definitive and magnificent 10-volume unabridged translation is one of the rare English translations of full of the epic. Bibek Debroy makes the Mahabharata marvelously accessible to contemporary readers. Dispute over land and kingdom may lie at the heart of this story of war between cousins-the Pandavas and the Kouravas-but the Mahabharata is about conflicts of dharma. These conflicts are immense and various, singular and commonplace. Throughout the epic, characters face them with no clear indications of what is right and what is wrong; there are no absolute answers. Thus every possible human emotion features in the Mahabharata, the reason the epic continues to hold sway over our imagination.
In this superb and widely acclaimed translation of the complete Mahabharata, Bibek Debroy takes on a great journey with incredible ease. This is the seventh volume in the series.
We go about our lives in a rush-always busy, always tired. Often, we find our joy diminished and our health affected. Bestselling author and wellness coach Deanne Panday sees this all too often around her. Through her circle-of-life programme, she tells us about the thirteen vital elements that need to be in sync to lead a happy, healthy and successful-including physical wellness, career, home environment, joy, financial stability, understanding the effects of climate change, and more.
Each chapter focuses on one aspect and has simple, easy-to-follow advice, along with tips and activities that will be your key to a blissful life. The circle-of-life programme can be customized to your life, so it works best for you. It doesn’t aim to provide a quick-fix to your issues, but promises to guide you to evaluating your life holistically and designing your own magical path to wellness-a life free of stress, anger and dissatisfaction.
50 Toughest Questions of Life invites people to have a conversation about themselves with themselves. Deepak Ramola’s quest began after he was inspired by the life lesson of a young girl who said, ‘Life is not about giving easy answers, but answering tough questions.’ Over the years, Ramola has amassed life lessons from inspirational sources across the world: from the women of the Maasai tribe to young girls in Afghanistan and sex workers in Kamathipura; from the lessons of earthquake survivors in Nepal to Syrian refugees in Europe, among many more.
This book is a collection of fifty such questions that made him pause, along with a bouquet of answers, anecdotes, stories and notes from his journey of teaching human wisdom for a decade. Strikingly fresh, tender, yet searing, these questions will make you reflect and inspire you to push beyond your boundaries.
Former prime minister of India and member of the Bharatiya Janata Party, Atal Bihari Vajpayee was an understated and a singular politician of the kind rarely seen in contemporary times. His patriotism was uncompromising, forged out of the paradoxes of his life: the sensitive poet who summoned nerves of steel to conduct the Pokhran-II nuclear tests; the man from humble beginnings who envisioned a project as titanic as the Golden Quadrilateral
highway network. Devoid of any political pedigree or patronage, he harnessed his diplomatic acumen to transform India’s relations with the United States, which had long been mired in misunderstandings rooted in the Cold War. His calculated decisions led to key strategic and economic policy achievements.
In this book, Shakti Sinha, a close associate of Vajpayee, helps us understand Vajpayee as a decision-maker. The narrative focuses on the political challenges Vajpayee faced, and on his key initiatives in the strategic and economic fields during his first term as prime minister, which have had a lasting impact. Vajpayee fleshes out not only Vajpayee’s political philosophy but also provides an insider’s account of how the former PM thought and worked.
In The Archer we meet Tetsuya, a man once famous for his prodigious gift with a bow and arrow but who has since retired from public life, and the boy who comes searching for him. The boy has many questions, and in answering them Tetsuya illustrates the way of the bow and the tenets of a meaningful life. Paulo Coelho’s story suggests that living without a connection between action and soul cannot fulfil, that a life constricted by a fear of rejection or failure is not a life worth living. Instead, one must take risks, build courage and embrace the unexpected journey fate has to offer.
With the wisdom, generosity, simplicity and grace that have made him an international bestseller, Paulo Coelho provides the framework for a rewarding life: hard work, passion, purpose, thoughtfulness, the willingness to fail and the urge to make a difference.
When will India win the fight against the COVID-19 pandemic?
How long do we have to use masks?
When can we expect a safe and effective vaccine? Do we need to wear masks even after we get a vaccine?
What if there is no definitive treatment against COVID-19?
How can we protect our family form this disease?
How should we respond to this ‘new normal’ as an individual and as a community?
What is the way forward?
Offering insights on how India continues to fight the pandemic, Till We Win is a must-read for everyone. It is a book for the people, for political leaders, policymakers and physicians, with the promise and potential to transform public health in India.
In What the Customer Wants You to Know, Ram Charan explains how the crisis of a broken selling system can be tackled. According to the author, today selling has become a war of prices. Conducting a business transaction is no longer fun since most customers feel cheated by their respective vendors. Charan says that the easiest way to avoid the hassle is to understand the customer’s point of view. Instead of feeling cheated, the consumer should look to the seller for assistance in today’s cost-effective times. The author brings in a new aspect of selling, which he calls value creation selling.
