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Dhruv’s Quest: A Battle of Courage and Survival

Read about Dhruv’s courage and survival here!

Dhruv was torn by guilt for leaving the man to die at the hands of the unknown, angry inhuman-looking figure, yet driven by his mission given by Ajaa to deliver the message to the chief Mathadhish. He fully understood that the message he carried was more important than his own life, and confronting his attacker could have jeopardized his resolve to reach the chief Mathadhish alive. He knew that if he died before reaching his destination, he would not only be the cause of the death of the stranger who emerged from nowhere to defend him in the snow, but also the countless lives following Dharma hopelessly waiting in the plains for their protectors to intervene. It was ironic that he had to escape for his life, not die in the snow, to save countless lives in the plains below. Walking tirelessly, Dhruv reached a point where he saw a massive structure atop the next mountain.

 

Front Cover The Naga Warriors
The Naga Warriors || Akshat Gupta

 

Maybe I am just a cliff away from my search and if I am right, it won’t take me more than three days to knock on the doors of that megalith structure, Dhruv thought. Just by the sight of the structure, hoping it was the abode of Mathadhish, he felt blessed and an aura of antiquity infused in him. Dhruv sought to reach it as quickly as possible. But before he could even take a step towards it, the ground beneath him quivered. He looked around for the source of the unexpected disturbance and found an enormous figure, larger than a lion in both strength and ferocity, greater than an elephant in sheer bulk. It rose before him and roared, trembling Dhruv’s soul. It was an enormous eight-legged being, that was half-bird, half-lion and seemed more powerful than any beast on Earth. Its long tail was strong enough to throw somebody like Dhruv off his stand. He had never imagined a creature so immense, larger than any animal, and as ferocious as a mad beast. With eyes that burn like coals, the creature charged at Dhruv with the intention to kill.

Despite Dhruv’s unwavering determination, it was difficult for him to overcome the being’s enormous strength. However, Dhruv’s fear was working as his strength. He knew that a single opportunity for the beast would mean his last moment on Earth. A vicious chase ensued, with Dhruv evading the attacker’s beast-like movements. The conflict of will and valour was palpable in the air. Dhruv was weak, worn out and hungry. He kept dodging, but how long could he keep it up? He tried to leap past the beast’s tail but failed to notice the claws closing in on him.

Free men fight wars, slaves only follow orders. We will do whatever best we can as the protectors of the Dharma. Your practices are prohibited and as the chief Mathadhish, I cannot endorse or support your war tactics. You may go now. Anger was the only visible emotion on Kaaldhwaj’s face as he looked at all our faces, including the chief, and then turned back to leave. Kaaldhwaj! called the chief again, and he turned with a glimmer of hope amidst the sea of hopelessness in his eyes. Do not ever come back. You are welcomed only when you set all your slave souls free, said the chief, this time turning back to order us. I am the last Naga in the world who possesses this knowledge and power to capture souls, and I will never let my army and knowledge go waste, replied Kaaldhwaj before leaving.

Dhruv climbed a tree close to him and saw hundreds of corpses slowly rising from the ground and aligning in rows behind Zoravar, Sarfaraz and Sardar Khan. Their chests brutally caved and insects crawling out from the open wounds. Their hands clutched weapons. Meanwhile, the princess got on her horse and rode forward to check and evaluate the danger. As she covered a little distance, she saw a group of soldiers standing at a distance, not far from the fire, giving them a ghostly glow. Few faces were eaten away entirely, fingers twitching and eyes sunken deep into the skull that looked at the princess for a moment before they vanished in the thick smoke.

Common Mistakes by Stock Traders and Investors

Let’s understand the common mistakes made by stock traders and investors, read the excerpt below.

 

To start with, let us understand two basic fundamental pointers to be kept in mind before buying any stock. These are the bare minimum requirements.

EPS Growth Rate: EPS is the single most important criteria while selecting a winning stock. We should look for an EPS growth rate of over 18 per cent quarter on quarter and year on year. A company can generate earnings in various ways, some not so honourable. I prefer high-quality earnings. In other words, where do the earnings come from? Did the company post better results because of stronger sales? If sales were strong, was it only because of a single product or one major customer? In that case, the growth is vulnerable. Or are the surprisingly strong results due to an industry-wide phenomenon or an influx of orders from numerous buyers? Maybe the company is slashing costs and cutting back. Earnings improvement from cost-cutting, plant closures and other so-called productivity enhancements walks on short legs. Such improvements can show up from time to time, but sustainable earnings growth requires revenue growth. So along with the EPS growth rate, we need to check the quality of the earnings as well to ensure that it is sustainable over time.

Front Cover The Indian Stock Market Simplified
The Indian Stock Market Simplified || Anant Ladha || Pankaj Lady

 

Beware of management communications as they have learnt how to manage expectations. One gimmick is to warn the public of a potential earnings problem, which will cause analysts to lower their earnings estimates. Then the company reports earnings that are better than the lowered estimate. This will result in an earnings surprise; however, it will be a surprise in the context of a lower consensus comparison. So beware of what is happening around and don’t take anything at face value. Also, beware—the company may be increasing its profits by reducing the expenses. A company can increase profits by cutting jobs, closing plants or shedding its losing operations. However, these measures have a limited lifespan. Eventually, a company will have to do something else to grow its business and increase its top line. Therefore, check the story behind the earnings growth. The ideal situation is when a company has higher sales volume with new or current products in new and existing markets as well as higher prices and reduced costs. That’s a winning combination of a winner stock.

For example, let me show you the ten biggest wealth creators from 2018 to 2023. Just check the PAT CAGR and Return on Equity (ROE) of the majority of these stocks. ROE is the measure of a company’s net income divided by its shareholders’ equity. ROE is a gauge of a corporation’s profitability and how efficiently it generates those profits.

 

Sales Growth Rate: The EPS growth rate is sustainable if it is combined with the sales growth rate. We look for 18 per cent CAGR sales growth rate, quarter on quarter and year on year

too. For beginners, these two can be the initial filters to look out for while selecting any stock. Stock trading is not an easy task. We all want to earn a lot of money from it but it takes a disciplined approach to do so. It is easier said than done as historically we have seen that even the best investors cannot avoid making mistakes while trading.

In this section, we will talk about the most common mistakes which are part of the trading approach of a large number of traders and investors.

1. Trying to catch the falling knife: This is probably the most common mistake. Most traders and investors are obsessed with the so-called all-time high price of a particular stock. This is why when a particular stock falls, some investors keep buying it without analysing the reasons for the fall. This generally works as a trap for investors; they keep buying at lower prices and the stock keeps falling. Investors must strictly avoid this approach and always analyse the reason why the stock is falling. Always remember, only a loser buys a losing stock. If you find yourself in a hole, stop digging.

Always set yourself a rule of maximum loss of 8 per cent in one stock position. Also, when you average down, you forget the principle of portfolio sizing and end up having 25–30 per cent++ in a single portfolio because of which now your portfolio returns will be completely dependent on the performance of a single stock.

Also, if your stock falls 20 per cent, it has to rise 25 per cent to reach its cost. If the stock falls 25 per cent, it has to rise 33 per cent to reach its cost. If a stock falls 50 per cent, you need 100 per cent returns to reach your cost. Hence, never try to catch a falling knife.

2. Not cutting your losses: As a part of the portfolio, an investor must always keep track of where he is losing and earning. Getting back to your paid price is sometimes just a game of hope; this is why most investors don’t want to cut their losses, even if they are very small. They need to understand that the capital which is stuck in the loss-making trade can be utilized for some other trade to earn better returns. Many people think that presently they just have a loss in the books and that as soon as they book it, it will be their booked loss. Our mind treats booked loss versus loss in books differently, but in reality, we need to understand that both are mathematically the same and hence should be treated in the same way.

3. Afraid of buying at a higher price: If you study the charts well, you will understand that there is something called a breakout. Sometimes, a stock performs well and goes up with huge volumes because it is about to give a breakout which will take it even higher. Investors don’t understand this properly and think that the stock is going to fall soon. But actually the opposite happens. As the stock has given a breakout, it will continue to rise and the investor will lose an opportunity. The biggest psychological reason for the same is recency bias. We feel that a stock which was available at Rs 300 is now available at Rs 330, so there is no use buying it and we keep waiting for the price to come back to Rs 300. Usually if it’s a good breakout, it will never reach that level. And when it does, then probably the trend has reversed already and the juice in the fruit is drained.

4. Selecting stock due to lower valuations: In a universe of more than 4000 stocks listed in India, you will find at least 200 stocks which are trading at less than 10 Price to Earnings Ratio (PE) which makes them very attractive to invest in theoretically. Before putting any money in those stocks, we need to understand why these stocks are trading at lower valuations. The reason is simple: it is because of the company’s performance. The company does not have the potential to perform well in future. The market is not ready to give a better valuation to them. Ask yourself: Is a particular stock available at a cheap PE or is it a cheap stock in itself? If you pay too much heed to the PE of a stock, you can never be a growth investor or trader. Although it may come as a surprise to you, historical analyses of superperformance stocks suggest that by themselves, P/E ratios rank among the most useless statistics. The standard P/E ratio reflects historical results and does not take into account the most important element for stock price appreciation: the future. Sure, it’s possible to use earnings estimates to calculate a forward-looking P/E ratio, but if you do, you’re relying on estimates that are opinions that often turn out to be wrong. If a company reports disappointing earnings that fail to meet or beat the estimates, analysts will revise their earnings projections downward. As a result, the forward- looking denominator—the E in P/E—will shrink and, assuming the P remains constant, the ratio will rise.

This is why it is important to concentrate on companies that are reporting strong earnings, which then trigger upward revisions in earnings estimates. Strong earnings growth will make a stock a better value.

Tamarind: From Divine Legends to Digestive Elixir

Read an exclusive excerpt on how the humble tamarind tree carries centuries of myth, medicine, and magic—rooted in ancient legends and rich with modern-day benefits.

Front Cover Sacred
Sacred || Vasudha Rai

 

 

The tamarind tree is the subject of myth and folklore. Some consider it to be the abode of spirits, while for others, it is related to stories of the Ramayana. There are also stories about this tree and its association to Lord Shiva. In Indian mythology, all stories point to the fact that earlier, the tamarind tree used to have big, well-formed leaves. It is believed that Lord Rama took shelter under a tamarind tree when he was banished from his kingdom and was in exile. Since the tree had large leaves, he felt like he wasn’t doing his penance correctly. So he asked his brother, Lakshmana, to shoot an arrow at the leaves fragmenting them into the small leaves they are today. In the other story relating to Shiva, it is suggested that the lord himself fragmented these leaves into smaller pieces as a demon was hiding behind its large leaves. Shiva opened his third eye to kill this demon, and the leaves disintegrated into the smaller size as we see today. A tamarind tree has a lifespan of about 200 years, but there are some that can even go as far back as 400 years. The tree is believed to have originated in India and the word ‘tamarind’ comes from the Persian phrase ‘tamar-ihind’, which basically means the ‘date of India’.

However, new evidence shows that the tree may have been initially cultivated in Egypt or Madagascar. Before the Spanish brought tomatoes to India, tamarind was used to add a sour taste to Indian dishes. Tamarind is worshipped to this day as a deity by people in rural India and tribal folk and is in fact a huge part of their medical protocol. Tamarind is also used in traditional medicine in western and eastern Africa. As a hardy, multipurpose, drought-resistant tree, it is worthy of worship and a valuable addition to parks and gardens.

 

The Science Tamarind is a huge part of India’s culinary heritage. It is used to add a tangy flavour to our chutneys and curries. It’s a nutritional powerhouse, rich in magnesium, B vitamins, calcium, phosphorus and potassium, as well as all essential amino acids, except tryptophan. The tamarind fruit contains tartaric acid, malic acid, potassium and the soluble fibre pectin, all of which contribute to digestive health and provide mild laxative benefits. The fruit also causes relaxation of smooth muscles, for instance, stomach, intestines, GI sphincters, gall bladder and blood vessels, some on which are also responsible for its laxative effect. But it’s not just the fruit but also the leaves of this wonderful tree that have immense benefits. They work as fodder for cattle and in humans the leaves show a liver-protective effect by stabilizing the membranes and decreasing glutathione consumption.

The extract from the fruit also decreases fluoride in the plasma and inhibits fluoride-induced liver and kidney damage. Fluoride is found in drinking water and has been linked to several health problems. The evergreen tree is extremely hardy and grows very well in desert-like areas that are prone to drought. In Africa, it is valuable for wildlife, as it provides shade to animals such as elephants, who can lean against its strong, wind-resistant trunks and branches that can hold the weight of this mighty animal. Locals in Ghana claim that to be safe from an elephant attack one can climb atop a tamarind tree. All in all, the tamarind tree is very beneficial because every part of this tree can be utilized for culinary, nutritional and medicinal benefits. Moreover, it is a hardy tree that has a long life and helps cool the environment in hot, desert-like areas.

 

Application Tamarind is best eaten with gur/jaggery, as it takes away the erosive nature of this sour fruit. People who have joint pains may find that their aches and pains get worse when they consume raw tamarind. However, when consumed with gur, it doesn’t have this effect, as the sweetness of the gur takes away the pungency of tamarind.

 

Tamarind Sherbet

Ingredients

1 tsp of deseeded tamarind pulp soaked in water
Jaggery (to taste)
A glass of water
A pinch of pink salt
½ tsp of roasted, crushed cumin

Method
• Crush the tamarind with clean hands into the water that it is soaked in.
• Strain the pulp into the glass of water.
• Add the condiments and jaggery as per taste.
• (This drink is great to enhance digestive fire, cool the body and give a sense of satisfaction, especially during summer.)

How prepaid plans and celebrity endorsements helped popularize mobile phones in India

From Luxury to Necessity- How Prepaid and Celebs Drove India’s Mobile Revolution. Read Below!

Hong Kong-based Hutchison was an ideal partner for an Indian telecom company. It was at close quarters to India making travel, time zone and general liaison easy. Its management was aware of Asian cultures, but since Hong Kong was still a British colony, Hutchison’s best practices reflected European openness and social structure.

Analjit Singh’s team, led by Ashwini Windlass and Sandip Das, designated head of cellular from heading the pager business, had proven their efficacy as they began to run the Mumbai operations in competition with BPL Mobile. Their logical partners for the equipment were Motorola and Ericsson. Singh considered the venture a success even though, from its inception, he believed it was cash-crunched, especially in contrast with the competition. Singh’s Hutch Max spent Rs 15 crore on marketing. In Singh’s opinion, BPL was spending several times that amount and therefore captured a larger chunk of the market share.

 

To compete with a moneyed opponent, Singh and Windlass decided to take a different path to network planning. Max launched the cellular service in Mumbai with around 65 base stations or points of signal emission and reception (Delhi’s Airtel started with 108 and ramped up quickly). The network covered only the posh South Mumbai up to a fairly central suburb, Santacruz.

Front Cover Telecom Wars
Telecom Wars || Deepali Gupta

Hutch Max, the joint venture between Analjit Singh and Hong Kong-based Hutchison, launched a service under the brand Max Touch in a campaign titled “Hello Bombay”. From there, instead of focusing on expanded coverage, the company brought its attention to indoor coverage.

 

The move was designed to attract more high-paying corporate users. They required network inside the building in fixed locations rather than long distances in the outdoors. The capital expenditure on it was higher to cover a smaller footprint compared with outdoor coverage. Hutch charged a premium for the service. It was successful in capturing its target market but later came under pressure when competitors started adopting predatory pricing, meaning they were offering customers call rates below the cost of carrying one to stem the cash deficit from licence payments rather than aim for profitability.

 

The uptake from the urban rich peaked within a couple of years, and the middle class was still too conservative to spend on mobile phones. Airtel in Delhi, for instance, had a static customer base of around 1,00,000 for a year with no additions and high churn. The back debts, too, ballooned because people would not pay. In Mumbai, Hutch Max was watching the growing trend with trepidation even though it enjoyed a significantly higher per-customer revenue each month than its competitors. Singh felt the company was falling behind the competition from BPL Mobile. Hutch Max saw the need to unlock a bigger market.

 

As the team discussed the country’s advantages, it awakened to the micro economy of India’s mega population. This was a market for shampoo sachets and single cigarette sticks sold by the corner store to daily wagers at a price of Re 1, much like the chocolate eclair toffee, for which there were many takers. How could Hutch unlock this segment of subscribers?

 

Hutch Max decided to launch a service called prepaid, which would be sold for a nominal charge, but receive cash up front, and when the amount ran out, while its owner could not make or receive calls, a ring would land on the instrument – a missed call. There were scant studies to suggest the use of the prepaid internationally; none that had sustainably or successfully worked. The Indian market proved unlike others.

 

The early adopters of prepaid mobile technology were small and medium companies with large field staff. The offering capped bill shocks and still delivered the connectivity. This was the turning point of mobile connection sales to the fast-moving consumer goods model.

 

The operator faced a dilemma: What would offering the phone service to a low-income group mean for the premium customers who saw social status in their mobile phones? Moreover, the cost structure of a high-end marketing organisation would never justify a low-revenue product.

 

Windlass and Das elected to distinguish the services in both brand and technology back-end. Hutch Max prided itself in its Motorola and Ericsson network, but the company bought a system from Nokia for prepaid. At the time, Nokia’s representative for Hutch Max was Rajeev Suri, who later ascended to the global CEO position of the Finnish equipment maker. Nokia agreed to a low-cost, per-customer billing structure so that Hutch Max paid a revenue share from the subscribers using the system instead of an upfront capital cost. Its concern now was how to lure the customers.

 

The company created a twin structure with a parallel marketing outfit. It rented a new office in Prabhadevi, Mumbai. It was close to the existing one, but not in the same building. “We didn’t want the cultures to mix at all,” Das recalls. No high-end marketing budgets, no high-profile hires, and staff in the new office comprised largely of an on-ground sales force with the ability to get its hands dirty. Salaries that were rich and fixed for the Hutch Max post-paid service offering were commission-based for the new team onboarded for prepaid card selling. Nearly three-fourths of the wage bill here was success-based with very low fixed salaries. For the team selling post-paid connections, this would have been blasphemous because the industry was already stagnating, and sales for some months ran in the hundreds and not more.

 

The new sales team was selling a distinctly different product under a new brand name – “Ace”. It was intentionally designed to avoid any correlation between the premium post-paid service. Hutch Max, the post-paid service, bore an orange-and-black logo, while Ace had a green one.

 

The eight metro city operators had formed a cosy group, knowing that none was truly competing with the other and joining forces made them stronger as part of an industry voice when dealing with the regulator. It had become common for founders to exchange ideas, and good relations between Sunil Mittal and Analjit Singh pre-dated even the licence applications.

 

When Bharti Airtel realised Hutch had already launched a prepaid service, Bharti Airtel’s Sanjay Kapoor along with his colleague Deepak Gulati travelled to the Mumbai headquarters of Hutch Max to learn from its prepaid strategy and experience. Then, Bharti replicated a similar model for Delhi under the brand name “Magic”.

With low-budget billboard advertising, Ace SIM cards were distributed in a van that would set out from the southern end of Mumbai and drop them off point by point as it travelled northward. Hutch offered credit to distributors to stock and push the SIM cards, and soon stockists began to see the value. If they were able to sell the SIMs before the next stocking, they could create a cash flow and profit without putting any of their own money on the line. A new market opened and brought a fresh boost to mobile sales.

 

 

Hutch Max then elected to use the distributors of Cadbury, India’s most popular chocolate brand by multinational Fast Moving Consumer Goods (FMCG) company Unilever, called Hindustan Unilever at the time. They also onboarded the Colgate Toothpaste distribution channel. Sellers of these products were well penetrated in every corner of India, and their supply chain was already in place. Since SIM cards were low-volume items, tagging them along with the remaining goods being moved was a win-win for all parties involved. It helped the telecom company that sellers of these goods were typically respected and had personal connections with the local clientele.

 

 

  ***

 

Get your copy of Telecom Wars on Amazon or wherever books are sold.

 

Inside the $500 Billion Creator Economy: What Brands Need to Know

Let’s dive into the $500 Billion creators economy. Read the excerpt below!

 

As per a Goldman Sachs Report, the Creator Economy could reach half a trillion dollars by 2027.

As of 2023, the Total Addressable Market (TAM) of the Creator Economy is worth $250 billion, with 303 million creators present in the Creator Economy already.

(Note: A report by Adobe states that there are 303 million creators in nine markets comprising the United States, Australia, United Kingdom, Japan, Germany, France, Spain, South Korea and Brazil. You can only imagine how this number extrapolates to the entire world!)

The Goldman Sachs Report goes on to say:

The analysts expect spending on influencer marketing and platform payouts fuelled by the monetisation of short-form video platforms via advertising to be the primary growth drivers of the Creator Economy.

Global marketer and bestselling author Gary Vaynerchuk puts it this way:

If you are not crushing it and focusing on the content that you put out on the most important social platforms, you’re going to become mute and obsolete in the modern day of doing business.

That’s why organic reach (through a creator or an influencer) is so important because the impression you get when someone comes directly to your page is a much more qualified lead and potentially a more valuable customer than someone you got through an ad buy.

Front Cover Pixels to Profits
Pixels to Profits || Ankur Mehra

 

 

The how of creator and influencer marketing

I know what you are thinking. Facts are good. What would be helpful to you is to understand how it happens.

Let’s take a deep dive:

The fundamental rule of marketing states that every customer, before becoming a customer, needs to be aware of the product and made familiar with it at least seven times before they become a customer.

We will understand this further by the Attention Interest Desire Action (AIDA) model and the 95:5 rule, and what they mean for creators, collaborators and customers.

In 1898, E St Elmo Lewis developed something called the purchase funnel, which describes the customer’s journey from the time they are made aware of the product till the time they eventually make a purchase.

The purchase funnel10 is very valid in modern day marketing as well, and is often referred to as the AIDA model, which stands for:

A: Attention or Awareness I: Interest

D: Desire A: Action

A customer needs to go from capturing attention, sparking interest and invoking desire to have the product in their journey, that will finally lead them to taking action or making a purchase decision.

As per the 95:5 Rule, Professor John Dawes of Ehrenberg- Bass Institute argues that at any point of time only 5 per cent of buyers in the market are ready to buy in the market, while 95 per cent will either buy it later or still need to be convinced over a period of time.

Combine both these models, and here is what it means for the Creator Economy.

Every collaborator (brand) needs to leverage the power of creators, to take care of infusing attention, interest and desire in their 95 per cent customers and new prospects, so that the influencers can provoke “action” from the 5 per cent.

It is also important that collaborators leverage both creators and influencers, and not only influencers. Like we spoke before, creators and influencers are merely the same person living in the same house, just walking across different rooms (from influencer to creator or creator to influencer), based on what the situation demands.

As per a study by Harvard Business Review:

“It may be tempting to turn to influencers when promoting a new product launch…(however the) ROI for influencer posts announcing new products was 30.5 per cent lower than for equivalent posts that were not about new product launches… While short-term ROI can guide short-term decisions, brands should also consider the potential long-term effects of associating with a particular influencer (read: creator). These effects (whether positive or negative) may take time to materialize but can have a substantial impact on a brand’s identity.”

The best part is that there’s no friction between any of these. A creator can effortlessly choose to become an influencer. An influencer can choose to be a creator. It is fluid. A brand can choose to work with the same person, in a different capacity, either as a creator or an influencer.

Everyone works together to serve the consumer, which is how the Creator Economy functions at its best – keeping all its moving parts together, where everyone wins.

Key takeaways:

  • The Creator Economy is going to be worth half a trillion dollars by 2027.
  • The Attention, Interest, Desire, Action (AIDA) purchase funnel describes the customer’s journey from the time they are aware of the product till the time they eventually make a purchase. A customer needs to go from capturing attention, sparking interest, invoking desire to have the product in their journey, that will finally lead them to taking action.
  • As per the 95:5 Rule, at any point in time, only 5 per cent of buyers in the market are ready to buy in the market, while 95 per cent will either buy it later, or still need to be convinced over a period of time.
  • Combining both these models, every collaborator (brand) needs to leverage the power of creators to take care of infusing attention, interest and desire in their 95 per cent customers and new prospects, so that the influencers can provoke “action” from the 5 per cent.
  • The best part is: A brand can choose to work with the same person in a different capacity, either as a creator or an influencer.

Lost in the Wilderness: A Christmas Eve Alone on Paradise Beach

An exciting recount of a Christmas spent backpacking. Read Below!

Today’s plan was simple and sorted: hike to Paradise Beach, pitch my tent there and spend Christmas Eve camping solo!

Anyone who has been to Gokarna cannot stop going gaga over Paradise Beach. They say it is so secluded that at night glowing phytoplankton make the shore look exactly like the starry sky. Covered with forested hills on all three sides, Paradise Beach is cut off from the nearby villages, Gokarna and Belekan, by dense shrubs. This makes the beach inaccessible by vehicles, and the only way to get there is to either hike all the way through the woods over the hills or take a boat from any of the adjoining beaches.

Front Cover Solo
Solo || Indrajeet More

 

Hiring a boat was out of question as it would eat up a good chunk of my given budget, so the only option left was to hike. Buckling up my backpack with high enthusiasm, I filled my water bottle and stocked up on four bananas for dinner. I first hitchhiked my way to Om Beach and then started hiking at around 5 pm. My aim was to reach there before it got dark. Acting all cool, I would occasionally track my route on Google Maps as the trail appeared to have faded in some parts. Slowly, the trail started to fade for a few metres and eventually vanished completely. I realised that it was taking a bit longer than I had calculated to reach my destination. Dubiously, I pulled out my phone to check the GPS and realised that I had been hiking in the wrong direction the whole time! The bloody GPS had lost its signal 500 metres back! “NOT AGAIN!” an instant bout of panic rushed through my body. I could see the sun going down, which made me even more anxious. I had no time to process any of this. I was in no mood to die in a forest without ever having sex or tasting baklava or even seeing a whale, just because I had lost the damned GPS signal!

My brain was whizzing away, trying to find a way out: “What options do I have? I could cry for help, but it was probably going to be futile because there was absolutely nobody around. Maybe I could camp in the forest? No way! Or…could I go back to the point where I lost the signal and start from there? Yes!”

I started running back as fast as I could, but the GPS still couldn’t latch onto a signal. By this point, I had totally forgotten about filming the vlog. I needed to find a way out of this mess urgently. Compelling my brain to not assume extreme scenarios, I started to think of a way out of the forest. Mindlessly, I started following the sound of the waves and began descending from the woods onto the rocks, hoping to find a path that parallelly ran to the rocky shore. It was a tough walk, especially with the heavy backpack on. There were times when the rocks were so steep that I had to ascend, fixing my toes and fingers in the cracks, while the gigantic waves crashed just a few feet apart. I didn’t know if that was the right way or the wrong one, but at that moment, I was operating solely on instinct. The red wash of the sky melting down into the ocean at the horizon strangely helped calm my racing heart.

There it finally was! Not more than 100 metres away, in the dark, this fine patch of sand nestled in a nook between the mountains. A grove of coconut trees swayed between the beach and the cliff. It would have made the perfect spot for hanging up a hammock and listening to some light Hindustani melodies. There were no shops or cafes here, but just one man, setting up some fruit on a tiny table. Paradise Beach was just like its name – nirvana, totally cut off from the rest of the world. How could anything be so perfect?

My wonderment was instantly ruined when I heard someone yell, “Abey chutiye, apna tent yahaan hain!” (Our tent is over here, you asshole!) a few metres away, to which another voice replied, “Susu karne ja raha hu! Aaega?” (I am going to take a leak; want to join?) It was a group of IT engineers from Bengaluru, occupying the coconut grove with twenty to thirty tents! My idea of solace broke into pieces. This was the last place I wished to see an engineer, and there they were in abundance, calling each other in slang, flashing torches, playing Bollywood music and peeing in corners.

 

There is no recreational activity left unexploited by the IT people as compensation to their presumably miserable jobs. I had seen the worst of them when I used to volunteer as a trek leader in 2016. You suppress a kid for years and leave them in a new city with a decent package. What else are they going to do? I really wanted to empathise with them, but when you trek for three hours carrying a heavy tent on your back, cross forests and climb rocks and see this, it becomes really hard to do that.

I walked to the other end of the beach, as far from the crowd as possible, at an elevated part of the cliff. As I started to unpack, the lamplight attracted many moths. To make matters worse, the bananas I had carried all this way had turned soggy. Sweaty and irritated, I managed to set up my campsite in whatever minimal light my head torch provided.

“Are you with them?” a guy asked as he collected dry wood a few feet apart, near his tent.

“Nope, camping solo,” I replied, as I pitched mine.

“Amazing, I am travelling solo too. I am from Kerala,” he said, and we shook hands. “Where are you from?”

“Mumbai,” I replied.

“Cool, let me know if you need anything, bro,” he said, as he continued collecting dry wood. We had the same tents – Quechua Arpenaz 100.

As I sat by the bonfire with the Kerala guy, we bonded over our shared disdain for the IT crowd who earned twice our salaries – myself with none. I recalled being taught that “man is a social animal” but the more I observed, the more I was puzzled by what happens when people gather. Individually, people are sharp and full of independent thought, but together, their collective intelligence seems to dilute into a less insightful version of itself. Their actions become something none of them would choose alone. It makes me wonder about the nature of group dynamics that blurs individual clarity—be it society meetings, religious gatherings, commuters, politicians, college reunions, kitty parties, corporate conventions or the neighbouring IT squad.

The Kerala guy pulled out his pouch and rolled a joint. We sat in silence, each on our own journey. It was 25 December. Merry Christmas to us.

The New Power Map: How Technology is Redrawing Global Governance.​

Read an exclusive excerpt from GeoTechnoGraphy on how Technology s redrawing global governance.

Front Cover GeoTechnoGraphy
GeoTechnoGraphy || Samir Sarani, Anirban Sarma

 

So, I sort of thought I lost, and I was OK with that,’ said Donald Trump, describing the final days of the 2016 presidential election to a crowd in Wisconsin. A series of phoney exit poll results had been communicated to the Trump family, decimating all hope of a victory. But soon the real numbers started streaming  in. ‘And then it happened, folks, out of nowhere. Boy, that map was getting red as hell. That map – that map was bleeding red.’ What led to Trump’s improbable win? His victory was influenced by a host of factors. The recovery from the 2008 financial crisis had left many behind. The United States was growing economically, but wages had stagnated for the American working class, and jobs in traditional industries were dwindling. Trump’s promises to bring back manufacturing jobs and renegotiate trade deals resonated with vast swathes of voters in the Rust Belt states. He appealed to the anger of the white working class, and their fears of marginalization and of losing conventional privileges. Across rural and small-town America, voters long neglected by coastal elites and urban policymakers found themselves energized by the prospect of rural revitalization and the reversal of cultural change that Trump held out. Most of his arguments were anchored firmly in the day-to-day reality of people and the land they saw as theirs—immigration was framed as a threat to American jobs and security; gun rights were upheld as a means to personal protection; and the roll-back of environmental regulations was pitched as a route to business growth and wealth creation. What also grabbed the popular imagination was Trump’s blunt and unconventional rhetoric, the like of which hadn’t been heard before. He was every inch the political outsider and revelled in his image as a disruptor of the Washington establishment. His lack of political experience was seen as a plus by voters frustrated with polished career politicians and the status quo they represented.

 

 

These attributes fed into Trump’s masterful manipulation of the media, and his use of social media platforms. Trump was a media sensation, with irresistibly contentious statements
and controversial behaviour that led him to dominate the news cycle and keep him in the spotlight. Much of what he said was discredited as lies, empty spectacle, conspiracy theories, browbeating and gaslighting, but the nation was riveted. Trump dominated social media too, commanding the attention of a broad public which included the mainstream media’s digital platforms. Big-seed marketing was one of several strategies he deployed online—a phenomenon which involves seeding messages among many people, as opposed to the viral approach which depends on a few influencers to spread a message to many others. With over nineteen million Twitter followers, eighteen million Facebook fans, and close to five million Instagram followers right before Election Day, Trump had the perfect seedbed. Every message he released reached each of these followers, who then shared them with their networks, creating a cascade of unprecedented scale. The content itself was usually provocative and attention-grabbing. But by using social media to address his audience directly as individuals, tweeting his thoughts on just about everything spontaneously, in an exceptionally unfiltered and no-holds-barred manner, the authenticity and influence he achieved were extraordinary.

 

 

In the final analysis though, it was Trump’s understanding of the popular pulse on the ground that carried the day. He tapped into the bitterness, rage and dispiritedness of Americans who believed their concerns had been ignored by the political class. But had his campaign not linked people to place, would he have won?

 

 

  ***

 

Get your copy of GeoTechnoGraphy on Amazon or wherever books are sold.

 

Brick by Brick: An Unfiltered Blueprint for Aspiring Entrepreneurs to Dream, Act, and Succeed

Read an exclusive excerpt from Brick by Brick and discover the journey from middle-class hustle to entrepreneurial success.

 

Front Cover Brick By Brick
Brick By Brick || Manish Vij

 

 

Aaj bhi truck jana hai, sir? (Will the truck go today as well, sir?)’  I was asked by the Public Call Office (PCO) booth operator, a young enthusiastic chap, who was about my age. That he was  

happy to encounter a high-value customer was evident in his smile. This wasn’t the first time that he had tried to strike up a conversation with me. On other occasions, I would end up spending a few extra minutes responding to his many questions. Today, however, I barely had time to nod and get to the business at hand before rushing in to attend a Business Management class where the professor was a stickler for punctuality.  

 

I had started flexing my entrepreneurial muscle from a rather unusual workspace. A PCO booth—those yellow kiosks that had at one time ushered in a communication revolution in the country—was the seat of my early entrepreneurial journey. Come to think of it, today’s generation may not have even heard of their existence, let alone seen them stand on street corners, not when everyone carries a phone in their pocket, anyway. I had only recently been packed off to the city of Indore from Delhi, which had been my family’s home for decades. I was to pursue a course in business management at a time when business education was just making an appearance on the scene. These were times when every student worth his salt aspired for a seat at the prestigious Indian Institute of Technology (IIT) or a good medical college. An average student, I had also given  the entrance exam a shot (and failed at it) as a rite of passage.  

 

Fortunately for me, my parents were far-sighted enough to see that it was time for me to cut my losses and try my hand at something different. When it came to my father’s notice that his friend, Mr. Khandelia, who was working as the CEO of a large spinning mill, was sending his son, Ashish, a bright student, to Indore for a course in business management, he decided that I should follow suit. It was on the Malwa Express enroute to the International Institute of Professional Studies at the Devi Ahilya University in Indore that I first met Ashish who was to be my partner in crime for the next few years. We were to be picked up at Dewas station by Ashish’s uncle, Ashok Chacha. While I was a bit nervous, stepping out of home for the first time, I soon realized that my fears were unfounded. Ashok Chacha, a textile mill owner in Dewas, and his wife, Kanta Chachi, welcomed me with open arms and over a period of time, became my extended family. 

 

Yarn Trading 

‘Ek business opportunity hai; tere paas time hai karne ke liye (There is a business opportunity; do you have time to pursue it)?’ This question from my father, on our weekly long-distance call from Indore, had sparked an old hustling muscle in me. A textile engineer by profession, my father had spent his entire working life in the textile industry. He had harboured entrepreneurial ambitions at a time when entrepreneurship wasn’t as cool and shiny as it is today. His early attempts to put up a yarn spinning plant had caused him to lose a lot of money but hadn’t prevented him from continuing to hone an entrepreneurial mindset. Driven by his fervour, I had also spent a large part of my school vacations accompanying him as he visited various textile plants. My early interest in the industry had even led me to undertake summer training in a textile factory in Sangrur, Punjab, at a time when summer internships weren’t as regimented as they are now.  

My old interest in entrepreneurship was reignited. Within minutes of my father posing the question, I found myself ready to turn into an entrepreneur from the very PCO booth from which I had made a call to him. It turned out that my father was friends with someone who ran a spinning mill in Nepal, a man who was keen to export yarn to India. He also happened to know a few potential buyers in Ludhiana who were keen to buy their goods. All that was needed was someone who could reliably liaison between the two parties. A few statistics from my father and I had already made a quick calculation that I could stand to make as much as Rs 8000 for every truckload that made its way from Nepal to Ludhiana. 

 

  ***

 

Get your copy of Brick By Brick on Amazon or wherever books are sold.

 

The Disruption Playbook: How Startups are Breaking Rules and Rewriting Success

Read an exclusive excerpt on how startups are breaking rules and rewriting success!

Front Cover Mastering Disruption
Mastering Disruption || K.Ganesh

 

As per popular legend, in 1997, Reed Hastings, a software entrepreneur, was fined $40 at his local video store for returning the DVD of the movie Apollo 13 late. This unpleasant experience got him thinking: there has to be a better business model for video rentals. He started Netflix, a DVD-by-mail service with no late fees, which was later transformed into a subscription-based online streaming service. Today, Netflix is a global behemoth in the entertainment industry, all thanks to a business model that was born out of a sense of personal frustration. In India, a man named Arunachalam Muruganantham embarked on a mission to produce affordable sanitary pads for the women in his village. His business model was built around empowering rural women, not just by providing access to affordable sanitary products but also by offering them an opportunity to earn a living. His company, Jayaashree Industries, supplied semi-automatic machines to women-led self-help groups who produced and sold the pads, turning a societal challenge into an entrepreneurial opportunity. This model has been hailed as a breakthrough in socially conscious business innovation.

At the dawn of the twentieth century, the Ford Motor Company revolutionized the automobile industry not just through the invention of the assembly line but also through an innovative business model. Henry Ford’s vision of making a car for the great multitude required a drastic reduction in prices, which led to the development of a business model based on cost efficiencies and economies of scale. This story serves as a classic example of how business model innovation can drive growth and disrupt industries. All these examples show that business models are not static; they are dynamic and change with time. They are not set in stone; they need to evolve with changing market conditions and customer needs. Did you know that each year, more than half of the Fortune 500 companies have to innovate their business models to stay on the list? A business model that worked in the past might not be successful in the future, and companies that fail to innovate their business models risk being left behind.

 

Business Model

So, what is a business model? In simple terms, it is a conceptual structure that supports the viability of a business and explains how it operates and makes money, and how it intends to achieve its goals. More importantly, a business model encapsulates the value proposition for customers—that unique cocktail of products, services and experiences that make a business stand out from the crowd. Imagine walking into a bustling marketplace filled with vendors, each trying to outshine the others, vying for your attention and your hard-earned money. Their strategies for enticing you differ significantly—one offers a subscription for a basket of fresh produce every week, another entices you with a bundle of complementary products at a discounted rate, a third proposes a franchise model to help you set up your own thriving business, and yet another offers the convenience of on-demand service, where you get what you want, when you want it. All of these are business models in action, strategically designed to create, deliver and capture value.

An Examination of Traditional

Business Models

We begin our exploration of business models by examining the conventional, time-honoured structures that have enabled businesses to create and capture value throughout history. Each model has its own distinctive strengths, weaknesses and unique elements, which need to be grasped for achieving business success. It’s worth noting that these models are not mutually exclusive and can often be interwoven and amalgamated.

Manufacturer Business Model:

This model involves the creation of products from raw materials or component parts by a company. The products can be sold directly to consumers, or through an intermediary. Example: Tata Motors exemplifies this model, designing and manufacturing an array of vehicles sold via their dealer network. Ford Motor Company represents this model on a global scale, selling its extensive range of vehicles through worldwide distribution channels.

Strengths and weaknesses: The manufacturing model offers control over production, quality and pricing. Higher volumes can lead to economies of scale, reducing costs and increasing profitability. However, high initial costs, continuous maintenance expenses and potential supply chain complexities can be challenges. The ability to change the established infrastructure to match evolving market dynamics and consumer preferences can also be a hurdle.

Savarkar: The Man, The Myth, The Controversy

Here’s an excerpt that captures the essence of Savarkar’s bold critique!

Front Cover The New Icon
The New Icon || Arun Shourie

The Uber-Mother

The fact is that having regarded the cow to be our mother, Savarkar wrote, over time she came to be accorded a status even higher than that of a mother.4 The milk of both is drinkable. But in the case of the cow, its panchgavya is imbibed . . . At least, first ascertain which are the ailments for which gaumootra aur gaumaya have been verified to be efficacious. . . We have heard that cow urine has medicinal qualities. But, bhai, he asked, what doesn’t? One’s own urine also has some medicinal qualities as gaumootra has .  .  . As one’s own urine also has medicinal qualities, should we keep imbibing our panchgavya on every religious occasion and for pure sanskaars (inborn traits), faculties? Brandy also is a medicine for kafkshayaadi vikaar. Should we, therefore, imbibe it during shraavandi also? Poison too is a medicine for some ailments. Use it for persons who have those ailments. One does not take it in the form of dharmic sanskaars (religious values). Shoot down such thoonth aur moorkhataapoorand sanskaars—this alone will bring lustre to our dharma and sanskriti . . .

When a person announced that it was because she partook of panchgavya that the mother of Lokmanya Tilak gave birth to a son as great as him, Savarkar mocked him and asked, why were not the other things she ate—flour, rice, vegetables, fruit, etc.—the cause? If cow’s dung and urine are actually useful in curing some ailment, Savarkar pointed out, so is the urine of a horse, the milk of a she-donkey, the vishthtaa of a hen. If they cure certain ailments, then let those suffering from those ailments consume them, just as medicines are taken by individuals afflicted with the specific conditions those medicines treat. But do the droppings of the hen cure snakebite? If not, then would you eat them if bitten by a snake? If cow dung is fertiliser, then spread it in the field. Why put it into your stomach? Dead rats are excellent manure for roses. Does that mean that we should take them up to our noses and smell their odour? In any case, even if the panchgavya is useful as a medicine, how does drinking cow urine become a punya? Savarkar asked. By cleansing our soul? The truth, Savarkar said, is that the innocence which has led to making a goddess of an ordinary animal, the same innocent religiosity has led people to take its defecating outside their door as auspicious, to regard brushing its tail over our eyes as beneficial, to consider praying to it as religion, and, in the end, crossing the limits of madness, to consider its urine and dung as sacred and pavitra (pure), to believe that eating or drinking it cleanses our soul, destroys our sins, and constitutes punya in this as well as the next world—innocence has reached a peak. After all, where does the notion that the cow and everything emanating from it is sacred and purifying come from, where does it lead? The cow which, standing in the cowshed, chews on grass and chaaraa (fodder), the one which, even as she is eating, urinates and defecates, upon getting tired while masticating sits down in the same mix of urine and excreta, the one who with its tail tosses on itself the filth lying on the ground, the one who, the moment the rope breaks, runs and puts its mouth in garbage, Savarkar observes, touching the tail of that animal the Brahmin, decked in clean and spotless clothes and shielding his own purity, mixes that animal’s excreta and urine in a silver vessel and drinks it and believes that his life has become pure. Is it right to believe this? There is the further belief that the purity, which is tarnished by even the shadow of such a learned person as Dr Ambedkar, which is destroyed by sitting in the same line for food with a saint such as Tukaram, becomes even purer by touching the tail drenched in the urine and excreta of that cow which is eating all sorts of things in the cowshed, and its excreta and urine purifies everything . . . Can there be a better example of how the intelligence of a man is killed? In response to the accusation that he was denigrating our revered sanskriti, Savarkar retorted that if anything is defaming our great Hindu sanskriti, it is the naive tradition of eating cow dung and drinking cow urine. If our sanatani brothers do not want our tradition to be a subject of derision, then they should bring about an end to this book-based foolishness or pothinishtha moorkhataa. They should not prohibit our writings through which we have drawn the attention of our people towards that foolishness.

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