Maggi’s Journey to India: It Wasn’t so Easy!
The introduction of Maggi Noodles in India arose with the presentation of a simple argument: If Nestle Malaysia could sell tons of a product, what was holding back the Indians?
But to introduce such a product into Indian markets came with its own challenges. Maggi marked the beginning of snack foods in our country. It shifted the orbit. Noodles went from being alien to becoming an essential food to be stocked at home, taken on a trek, cooked by kids. They became almost a default option for satisfying the hunger pangs of both young and old.
Here are eight things you must know about your favorite Noodle’s journey to India:
1. The license raj was in operation, making India a relatively closed economy

2. Introducing Maggi in India meant creating a new food category that did not exist in India

3. One product; one country; multiple food habits and patterns

4. Where would Maggi fit in among the ‘serious’ and ‘traditional’ meals?

5. Target audience was children-but who would ‘buy’ the product? Children can’t cook!

6. The Answer? Maggi =a quick fix for a child’s hunger

7. Making the new concept appealing to children

8. Image on the packaging of the product: that showed vegetables in the Maggi


Category: Specials
7 Things You Should Know About Nassim Nicholas Taleb
Nassim Nicholas Taleb spent twenty-one years as a risk taker before becoming a researcher in philosophical, mathematical, and (mostly) practical problems with probability. His books, part of a multi-volume collection called Incerto, have been published in thirty-six languages. Taleb has authored more than fifty scholarly papers as backup to Incerto, ranging from international affairs and risk management to statistical physics. Having been described as “a rare mix of courage and erudition,” he is widely recognised as the foremost thinker on probability and uncertainty.
In his most provocative and practical book yet, Skin in the Game, Taleb redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others.








Know the Emergency in 10 Points
In 1977, two staff reporters – John Dayal and Ajoy Bose – at the Patriot, occupied highly advantageous positions during the nineteen months of the Emergency to observe the turmoil wrought in the capital city of Delhi. In their book, For Reasons of State, they have supplied first-hand evidence of the ruthlessness with which people’s homes were torn down and the impossible resettlement schemes introduced.
From For Reasons of State come ten of some the starkest scenes of the Emergency:
The ‘Young Prince’

An aphorism for injustice

The ruins of a civilization

Dog Days are Over

Family Planning

La Femme Fatale

The creation of an ‘Indian Scarlet Pimpernel

Rallying Rebellion

Trouble at Court

Is history repeating itself?


Get a Glimpse into the World of 5 Judges from Supreme Whispers
Abhinav Chandrachud’s latest book, Supreme Whispers, sheds light on a decade of politics, decision-making and legal culture in the Supreme Court of India. This book yields a fascinating glimpse into the secluded world of the judges of the Supreme Court in the 1980s and earlier.
Get to know some of them here:






Meet the Characters of The Lord and Master of Gujarat
The Lord and Master of is arguably, K.M. Munshi’s best-known novel. Here, the Kingdom of Patan is under attack from the army of Avanti. People are fleeing their villages to seek reguse in the city. The gates of the city are closed for the night. People have camped on the banks of the river Saraswati, waiting for morning to fall and the gates to reopen. In the eerie shadows of the bonfires, a rider arrives on a camel. This is Kaak, a young warrior from Laat.
From this moment on, the novel sweets the reader along in its fast-moving narrative. Events follow one another with dizzying speed – chivalrous deeds, conspiracies, abductions, suspense and, of course, love and passion.
Of the many interesting characters mentioned in the book, you can meet six of them now!
Munjal Mehta

The Prime Minister of the Kingdom of Patan and the most memorable character from The Glory of Patan, Munjal Mehta yet again occupies an important space in the narrative. Being a shrewd politician he is well aware of his strengths and deploys them in a manner that gives him a strategic advantage in all situations. He is also loyal to the kingdom of Patan, and wants to protect it from wily opportunists. But Munjal now finds himself confronting a personal crisis that has remained unresolved for a long while.
Siddhraj Jaysinh

The young crown prince from The Glory of Patan has a greater presence in this book, now that he is older and has come into his role as king. He is comparatively new to the matters of state and administration, and therefore he is keen on distinguishing himself as a worthy ruler in the eyes of all who look up to him. At times he is hasty in the decisions he makes and frequently needs the counsel of his mother, Minaldevi, and the Prime Minister Munjal Mehta. But with the impending attack on Patan by the army of Avanti, he knows that he must rise to the challenge of protecting his kingdom at all costs.
Kaak

Kaak in many ways is the protagonist in the book. He is a handsome and skilled warrior from Laat and has the ability to analyse situations in an astute manner. By immediately gaining the trust of the king of Patan, he proves to be an important asset to the kingdom. He further proves to be courageous, loyal and principled in his approach towards matters of state. His romance with Manjari reveals his vulnerable side, where he doubts whether he is worthy of her. Nevertheless, he is steadfast and strong, and braves many trials that come his way, emerging as the true hero of the narrative.
Manjari

Manjari is the daughter of the celebrated poet Rudradutt and is renowned for her beauty.
She is extremely proud of her ancestry and is extremely proud of her status of a Kashmiri Pandit. It is this pride which fuels her self-esteem and confidence. Consequently, she is one of the female figures who commands authority and power. As the story moves ahead, we see that her excessive pride brews troubles in her personal life. Despite this, she exhibits remarkable redeeming qualities which make her the perfect trope for a romantic female figure.
Kirtidev

Kirtidev is a warrior from Malwa who is held in high esteem by many characters in the book. He proves to be dependable in his quests with Kaak and presents an example of the perfect warrior. He is idealistic and is always striving to serve the kingdom in the best way possible. His staunch beliefs often lead him to disagree with others on several counts. But his honesty and integrity make him a force to be reckoned with.
Khengar

The prince of Junagarh, Khengar is a layered character with many facets. Being the youngest son of the Ra Navghan of Junagarh he is an enemy of the Kingdom of Patan. But rather than being a villain in the typical mould, he displays qualities and characteristics that redeem him greatly. Despite the conflicts of circumstance that assail him, he remains above all an obedient son, and an honest friend.

The Best Five People to Party with in Lahore: Meet the Outrageous Cast of Goodbye Freddie Mercury
Lahore is burning. General elections are right around the corner. The summer city rages with the drug-fueled parties of the oblivious, the rich and famous, while campaign posters and rally cries dominate the airwaves.
Nadia Akbar’s audacious debut novel, Goodbye Freddie Mercury shows a dark, rarely seen side of Lahore with intriguing, layered characters. Meet the main cast of this book below:
Bugsy:
Bugsy, a rock RJ and host of the nation’s top English radio show is young, charming and fabulous. Seeking more than wealth and fame, he is a true music-lover. However, he performs a dangerous favour for an old friend that plunges him into the dark recesses of desi politics.

Nida:
A young college student desperate to escape the oppressive atmosphere of her traditional family home and her conservative college, she throws herself recklessly into the drug-addled arms of Omer Ali. Still mourning the death of her brother, she enters a brand new world of decadence where the most important thing she will discover is herself.

Omer Ali:
Son of the prime minister’s right-hand man, labelling him as the boy who has it all would be an understatement. When you are a rich heir, life is a party and Omer lives up to that. With no career goals, it’s all about drugs, alcohol and girls for Lahore’s bad boy.

Aliya:
Bugsy’s girlfriend but not his love interest has all the makings of a rich diva: think manicured nails, blow dried hair, exquisite sarees, and unlimited cash. She thrives on gossip and isn’t always welcoming toward newcomers entering her clique of Lahore’s finest and the richest friends.

Faisal:
Bugsy’s best friend, Faisal is rich and has a heart of gold. Humble, modest and true to himself, he is ready to go a long way to create change, especially in Pakistani politics.


Storytelling as Life and Art – By Usha Alexander
Usha Alexander grew up in Pocatello, Idaho, as the second of three children. She has lived in four countries and continues to visit as many as she can. Her first novel, Only the Eyes are Mine, was selected as a Semi-Finalist in the Multicultural Fiction category for the 2006 Independent Publishers Book Awards.
She is the author of three books, the newest of which is The Legend o f Virinara. The book is set in ancient India and is a thrilling tale of adventure and political intrigue that stirs up timeless questions about war and peace.
In this piece written by Usha Alexander, she talks about how we each tell ourselves the story of our own life, whether in large ways or small.
‘It was only some twenty years ago that I finally returned here to my ancestral lands, called back by the need to remember, to gather up the fragments, to reconstruct the cracked vessel of my life and pour from it my own story. I don’t know if any good will come from this exercise, whether there’s any wisdom to be had from it, but I feel compelled to put down my tale. Who knows why one feels this human urge to preserve and perpetuate ourselves, our visions and desires? Who knows why this need for art, this brazen denial of death and emptiness?’ ~ Shanti, The Legend of Virinara, page 5
Like Shanti, the primary narrator of The Legend of Virinara, most of us have moments when we reflect upon our own lives. We reckon with our choices, good or bad, to understand how we became the person we are today. We look for a coherent thread of cause and effect, of consistency in our own personality, of personal growth running through the events in our memories like beads. Perhaps we need to understand our own drives or desires—or explain to others why we’ve done what we’ve done. We might wonder what it all means—the sum of our life, thus far—or whether we can draw any lessons from it to teach others, to do better ourselves, or to build our sense of connection with others.
So we each tell ourselves the story of our own life. We do it in large ways and small. It may be a boy marvelling that he survived a war in which his parents perished. Or a mother wondering at her decision to take a job that brought her overseas and made her children’s lives unrecognizable from her own. It may be a young graduate trying to understand why she didn’t get that job or promotion she was surely qualified for. But however great or small or even petty our questions loom, compelled by a need for connection, continuity and meaning within the vagaries of life, we may tell ourselves almost anything to create a story that suits our needs, up to and including the grandiloquent and absurd; we even invoke the supernatural.
Consider two famous historical examples: Joan d’Arc was a French girl who led an army into battle against the British in 1429. As a teenager, she presented herself to the king of France, saying she’d been in conversation with several Christian saints since childhood and now god instructed her to lead an army; the king believed her. But soon after her battles, Joan’s story became less convincing to others; she was burned at the stake for heresy. Later, her version of events was re-evaluated and deemed sensible, so she was labelled a martyr and a saint. Similarly, in 1881 a lawyer, Charles J. Guiteau, assassinated the American President James Garfield, a champion of equal rights for the former slaves. Guiteau said that god told him he must get rid of this President to change the course of national politics and so—he insisted at his trial—what he’d done wasn’t murder. But Guiteau was hanged for his crime. His version of events was discounted as a symptom of an undetermined illness.
However else we might characterize the accounts d’Arc and Guiteau gave of their own actions, we must also recognize that their self-narratives gave them courage, absolved them of guilt, and helped them sift through or bind together their understanding of themselves in the world. As such, they remain testaments to our common human need to impose story upon our individual experience. And while theirs may differ vastly from our own self-narratives in details and biases or maps of belief, perhaps they are less different in their richness and force, in their essential creative impulse to find meaning and purpose.
We are inventive with our personal narratives: We build chronology, connecting the dots of cause and effect, usually reasonably, but not always. We imbue actions and outcomes with meaning. We select which facts and feelings to include. Our fears and egos shape our perceptions. We embellish facts to make ourselves feel good. Or to make ourselves feel bad. We disregard information that doesn’t fit our biases. We forget or misremember what makes us uncomfortable. We bridge the unknown with presumption, deduction or imagination, even fabricating details or whole events, adjusting the story to our needs.
It is in this very shadowland between ‘truth’ and imagination, a realm of uncertain borders, where each of us actually lives, alone. It’s here, among the shadows and flickers of our incomplete understanding and our desires, that we fashion narratives of our lives and our world, hoping to communicate it to those around us. We come up with stories that are always part ‘fact’ and part ‘fiction’. So every one of us is actually a storyteller, a world-builder, whether or not we’re aware of our own powers or how we wield them. And this innate storytelling impulse, which we use to bind together our inner and outer lives, is a seed of general human creativity.
As a novelist, I try to excavate this, to understand how we use storytelling, how it works for us, how it works against us—for it provides a broad and ever-astonishing view into what it means to be human. The power of storytelling serves as a theme in The Legend of Virinara, which depicts, in part, how stories are used to create realities. But understanding the foundations of our self-narratives can also enrich the creation of intentional fiction. Some of the richest characters and most deeply moving novels seem to stick close to the writer’s own emotional life, applying the same perceptive and imaginative facility they’ve surely used to shape their own life stories in order to imagine the lives of others.
One example that jumps immediately to mind is V.S. Naipaul’s A House for Mr. Biswas, with its heartbreakingly wry pathos. Though the details of the story are altered, one feels acutely that Naipaul is writing a paean to his own father, his struggles and triumphs, through the lens of a loving but troubled son. Something similar is discernible in Harper Lee’s late-published first novel, Go Set a Watchman, which, despite all its flaws, reveals her tormented struggle to understand the corruption of those whom she dearly loved and admired as a child. At moments, the distinction between young Lee, the author, and Jean Louise, her character, seems to disappear.
As readers, too, we bring our own sense of story to make sense of a creative work. The novels we often enjoy the most are those we recognize as uncannily ‘true’ and familiar through the questions, metaphors or feelings they generate, perhaps mapping in some way onto our own shadowlands. Jane Austen confined her writing to the very small world of British landed gentry of the late eighteenth century; none of us readers have lived in her time and place, yet she was able to mine the dissatisfactions and pleasures of the heart in a way that’s almost universally relatable. Arundhati Roy pulled up something similarly universal about the vulnerabilities of childhood in her first novel, The God of Small Things.
As Chinua Achebe said, ‘Art is and was always in the service of man. Our ancestors created their myths and legends and told their stories for a human purpose.’ Storytelling is, above all, the art of social beings. A novelist’s greatest satisfaction comes from knowing that she has connected with a reader, touched another human heart or mind and illuminated a patch of their world, in resonance with her own.

The One Story and the Many – by Anjum Hasan
Anjum Hasan is the author of several books including Lunatic in My Head, The Cosmopolitans, Neti, Neti, Street on the Hill and Difficult Pleasures. Her latest book, A Day in the Life, is a collection of fourteen well-crafted stories that give us a sense of the daily life of a wide cast of characters.
Her books have been nominated for various awards including the Man Asian Literary Prize, the DSC Prize for South Asian Literature, the Hindu Best Fiction Award and the Crossword Fiction Award.
In this special feature written by her, Hasan tells us about her relationship to the form of the short story.
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Anjum Hasan
The first short story that haunted me was Anton Chekhov’s The Bet. Till then, I believed that narrative resolution meant happy endings. Rip van Winkle might find, when he wakes up, that twenty years have passed, or Sinbad will see that his only hope of survival after the shipwreck is to hang on for life to one leg of the giant roc, but these disruptions are only delicious means to redress. Whereas all the dark prefigurings of The Bet end in nothing – the hero simply vanishes on the last page.
The story is the case study of a philosophical question – is life imprisonment better or worse than the death penalty? The young lawyer who stakes fifteen years to prove his point does not emerge triumphant from the cell where he has been living out his self-imposed solitude. He decides – following on a decade and a half of the most voracious bibliomania, hundreds of books consumed and discarded – that human concerns don’t matter one whit, and then he slips out of the garden gate and disappears. To where? And why does he forgo all that money, two million roubles, that he is to get for winning the bet? As a ten or eleven-year-old, immune to irony, this tortured man’s strange renunciation and sudden disappearance, not to speak of that unclaimed cash, bothered me. Chekhov, master of enigmatic endings, provides no answer. I had to learn to live with my discomfort, accept the slippery nature of the modern short story, understand that its author might open a wide window on time and then leave it ajar for all eternity.
But the special pang that accompanies the reading of a good – that is essential yet elusive – story remained through the years of my coming of age as a reader. I experienced it with Tagore’s Kabuliwallah in which the unlikely friendship between a vagrant man and a radiant child can, once time has passed, never be recovered – no matter that the author, unlike Chekhov, does provide recompense in the form of a few banknotes to temper our sadness with. I felt it too with DH Lawrence’s The Rocking-Horse Winner where money itself is the object of lust and there can never be enough of it. Yet indulge too avidly in this passion and it can turn against you.
Over time I also realised that I wanted to do the same – not so much play with mutability as a literary device as snatch half a moment from the flow and give it life in writing. The short story is the ultimate temporal – and secular – form. There are no earlier incarnations and no hereafter. Now is the sum total of the aeons and this is all there is to the expanse. Anything can be a story and everything actually is. I’m always charmed by that anecdote about the demonically prolific Saadat Hasan Manto boasting that he could write a story on any subject. Someone knocked at the door of his office when he worked at AIR, Delhi, and asked “May I come in?” Manto was challenged to write a play by that name which he promptly turned out.
But this carpe diem spirit means that the older traditions of storytelling with their familiar tropes, their indeterminate locations, their shared myths, have to be put aside. For the short story is also the locus of a progressive imagination, one for which the people matter but the person matters more. In most Indian languages the break from the literature of the past resulted in the flowering not just of the short story but literary movements around it – ranging from the Nayi Kahani writers in Hindi and their championing of interior life to the hard-boiled urbanism of the Manikodi group in Tamil Nadu. Exploring the genesis of the form in his essay ‘The Indian Story’, Amitav Ghosh records its journey from the late 19th century to a good hundred years on. He writes that “the story was the chosen instrument of the subcontinent in the spring time of its nationhood.” But it is no more our weapon of choice, suggests his essay, which was published towards the close of the previous century. The short story has, perhaps, had its day.
This might explain our contemporary ambivalence about it. Modernism has passed some of us by and our paradigms for the short story are still Saki and O. Henry, rather than Manto and Carver. Then there is the growing occlusion of telling of a story with storytelling – not all writers of the short story are aiming to be campfire entertainers in this sense but the tag is hard to escape. One is either a great storyteller or a self-indulgent aesthete; nothing, it seems, can bridge literary pleasure with pleasure taken in literature. One is always tempted to quote Nirad C Chaudhuri to those who insist on the distinction between style and substance. “There is no such thing in literary works as good substance spoilt by a bad style, or poor substance undeservedly accompanied by a good style. To believe in such theories is to have the stupidity which is dead to matter and the vulgarity which is dead to form.” But Chaudhuri himself, precisely because of his English hauteur, the proud certainty of that tone, can seem hopelessly old-fashioned.
We are quick to dismiss values that seem out of date, always on guard against nostalgia in our reading of literature but curiously, because of our growing obsession with specifically Indian narratives and a singularly Indian identity, have taken to refurbishing antiquities in our fiction. We want to retell rather than tell, and our retellings are informed less by ideas about the past and more by the desire to just invoke it. The popularity of these invocations makes me ask if we really have lost our appetite for the here and now. Was it misplaced, this desire we once had to cleave to the short-lived, the fragmentary, the unresolved? Are we in search of the one story that will capture it all – the overarching explanation, rather than the numerous small ones? Is that a genuine need and if so can the short story address it?
I happened to find something of an answer in a marvellously metaphysical essay by John Berger on the nature of time and, thereby, the nature of stories. In older, more religiously inclined cultures, the timeless was a constant presence but this conception of a realm beyond human time has been edged out of today’s worldview, he argues in ‘Go Ask the Time’. And yet, despite this dominant, two-century-old, positivist European image of time, we can’t quite suppress our longing for that which goes beyond it. We’re made that way. “A need for what transcends time, or is mysteriously spared by time, is built into the very nature of the human mind and imagination.”
If we turn away from the European lens we will find a conviction underlying many traditions of storytelling – many discourses – that everything to happen has already happened before, says Berger. This is a realisation that the writer like me, trying to compose that one unique if microscopic narrative, that one telling that has not been told before, wants to stave off. But perhaps the most long-sighted of the storytellers have always known it. Talking about the prose of realist fiction and its gradual seeping into Indian writing, Ghosh in the essay I mentioned speaks of it as “a form of address that creates the illusion of objectivity by distancing itself from its subjects; it is a style of narrative in which the machinery of narration is a source of embarrassment that must always be concealed.” This struggle is still evident in Indian fiction, he says. So perhaps it is this – the embarrassment with the modern rather than the insight into the mythological – that makes us want to go back to a time before realism.
AK Ramanujan, that great theorist of Indian narratives, has described in his ‘Is there an Indian Way of Thinking?’ how till the 19th century no Indian text came without a framing narrative; every story was encased in a meta-story. Berger would have loved, for its effortless scrambling of linear time, one of Ramanujan’s examples. When the Pandava brothers are exiled in the forest, and Yudhishthira is despondent because he has lost wife and kingdom, a sage visits him and tells him the story of Nala. Nala too has had to forfeit wife and kingdom but then he fights his brother and gets everything back. “Yudhishthira, following the full curve of Nala’s adventures, sees that he is only halfway through his own, and sees his present in perspective, himself as a story yet to be finished.”
So it could be that Chekhov’s hero, when he runs away from his cell, is fleeing the paltriness of the short story itself, seeking a cosmic vista that no worldly thing, least of all money, can offer. Chekhov cannot follow him because that is not his business. His writ runs only in that arena where each tiny, ordinary, human detail is so mesmerising a story there appears to be no point asking for more. And that’s where I hope to remain too, in the grip of the strangeness and wonder of this present time.

7 Quotes from Still Me that will Make you Fall in Love All Over Again.
Jojo Moyes- the author of bestsellers- Me Before You and After You brings the third Lou Clark novel- Still Me. The third book sees Lou arrive in New York to start a new life. She is quickly hurled into the world of the super-rich Gopniks: Leonard and his second wife, Agnes. Before she knows what’s happening, Lou is mixing in New York high society, where she meets Joshua Ryan, a man who brings with him a whisper of her past.
Here are 7 quotes from the book, Still Me that will make you fall in love all over again.








Kill time the cool way with these five must-reads
We believe you are always young at heart which means young adult books will always catch your attention no matter how old you are. This summer we have something for every type of reader- you like love stories, a little bit of magic, stories full of coincidences or mysteries about uncovering the truth? Don’t worry we have got you covered.
Here are 5 young adult books we can’t stop recommending enough this summer! Kill time the cool way by reading these must read books now!
The Sun is also a Star by Nicola Yoon

Natasha is a girl who believes in science and facts. Not fate. Not destiny. She is definitely not the kind of girl who meets a cute boy on a crowded New York City street and falls in love with him. Not when her family is twelve hours away from being deported to Jamaica.
Daniel has always been the good son, the good student, living up to his parents’ high expectations. Never the poet. Or the dreamer. But when he sees her, he forgets about all that. Something about Natasha makes him think that fate has something much more extraordinary in store―for the both of them.
Holding Up The Universe by Jennifer Niven

Everyone thinks they know Libby Strout, the girl once dubbed ‘America’s Fattest Teen’. But no one’s taken the time to look past her weight to get to see who she really is.
Everyone thinks they know Jack Maslin too. Yes, he’s got swagger, but he’s also mastered the art of fitting in. What no one knows is that Jack has a secret: he can’t recognize faces. Even his own brothers are strangers to him.
Until he meets Libby. When the two get tangled up in a cruel high school game which lands them in group counselling, Libby and Jack are both angry and then surprised. Because the more time they spend together, the less alone they feel. Because sometimes when you meet someone, it changes the world – theirs and yours.
Tradition by Brendan Kiely

The students at Fullbrook Academy are the elite of the elite, famous for their glamour and excess. Their traditions are sacred. But they can hide dark and dangerous secrets. Jules is in her senior year with one goal: to get out and start her life at college. Jamie is a sports star on a scholarship; Fullbrook is his chance to escape his past. After a school party ends in disaster, the two of them discover a terrible truth. Can the two of them stand together against Fulbrook’s most toxic traditions?
Hazel Wood by Melissa Albert

Seventeen-year-old Alice and her mother have spent most of Alice’s life on the road, always a step ahead of the strange bad luck biting at their heels.But when Alice’s grandmother, the reclusive author of a book of pitch-dark fairy tales, dies alone on her estate – the Hazel Wood – Alice learns how bad her luck can really get. Her mother is stolen, by a figure who claims to come from the cruel supernatural world from her grandmother’s stories. Alice’s only lead is the message her mother left behind: STAY AWAY FROM THE HAZEL WOOD.
The Truth and Lies of Ella Black by Emily Barr

Ella Black seems to live the life most other seventeen-year-olds would kill for. Until one day, telling her nothing, her parents whisk her off to Rio de Janeiro. Determined to find out why, Ella takes her chance and searches through their things. And realises her life has been a lie. Her mother and father aren’t hers at all. Unable to comprehend the truth, Ella runs away, to the one place they’ll never think to look – the favelas. But there she learns a terrible secret – the truth about her real parents and their past.

